The Strategic Marketing ONE team is dedicated to thinking, creating and delivering business and marketing strategies. www.marketingone.ca

1. The Next Step
in Innovation
A strategic, multi-disciplined approach
Our Methodology Ideacia ONE to growing your business
We are a different kind of marketing firm, one deeply The name Ideacia is a combination of two words:
rooted in business strategy. idea and indicia.
Strategic Marketing ONE’s consultants offer clients fresh “Idea” because Ideacia ONE is in the business of ideas.
ideas and insights from a cross-discipline perspective, We develop them, help source funding for them, bring
approaching each and every engagement with the them to market, and more. Ideas are the source and
same guiding principles that can be summarized in inspiration for everything we do.
three words: Think. Create. Deliver.
“Indicia” because it refers to a stamp or identifying
We are committed to not only developing idea-infused mark. That’s the outcome of what Ideacia ONE does…
business strategies and strategic marketing campaigns, we make our mark by helping our clients make theirs
but are committed to ensuring the successful with ideas.
implementation of those strategies... and delivering
results!
For more information on how Strategic Marketing ONE,
Tangib an Ideacia ONE company, can help your business visit
le D www.marketingone.ca or call us at 1.877.266.0005 for
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Head Office
3100 Steeles Avenue East, Suite 802, Markham ON L3R 8T3
1.877.266.0005 TF 1.866.845.1445 F
To r o n t o Ottawa Montreal Moncton Va n c o u v e r

2. What makes us different
Business and Partners is our commitment to:
Marketing Strategists in Innovation • Applying Proven Approaches & Methodologies –
Generating results for our clients by following proven
Strategic Marketing ONE consultants understand An idea, an innovation alone, is not enough. Strong methodologies and approaches. Taking an approach
what it takes for companies to thrive in today’s market intelligence and competitive growth strategies that looks at the business holistically, from a cross-
competitive market. are critical for ensuring that new ideas and innovations functional perspective.
succeed in achieving sustainable long-term profitable
• Guiding You Through the Implementation –
At our core we are business and marketing strategists growth and optimal competitive positioning.
We believe in our work as strategists and are committed
who have a deep appreciation for the importance
to ensuring our clients’ success. This is achieved by
of linking our clients’ sustainable business models Strategic Marketing ONE consultants work in
helping to guide them beyond the strategic planning
directly to their competitive growth strategies and partnership with your senior management team,
stage, and also throughout the implementation.
marketing campaigns. offering the following core services:
• Measuring Results – Our financial experts assist clients
• Internal and External Environmental Analysis in developing relevant key performance indicators and
Unlike many traditional business strategy and marketing
firms, our team is comprised of experts in the fields of • Competitive Analysis measuring the impact as they implement their new
business, marketing, and finance, as well as scientists • Stakeholder Mapping and Segmentation Analysis strategy.
and engineers across all fields of science. • Creation of Business Models that Provide Sustainable • Providing In-House Expertise – Providing access to
Competitive Advantage with Supporting Growth expertise in the fields of business, marketing, and
Our strategies help clients improve their competitive Strategies finance, in addition to in-house engineers and scientists
position and achieve impressive profitable growth. from every field of science.
• Business and Marketing Plan Development
• Forward-Thinking – Challenging our clients to think
• Implementation Support with Competitive Growth
differently and distinguish themselves within their
Strategies and Marketing Campaigns
market space.
• Economic Development Consulting
• Becoming Your Innovation Partner – Working with
Strategic Marketing ONE is a member of the innovation-driven companies throughout each phase
International RAN•ONE network of over 500 business of the innovation cycle by leveraging the expertise
advisory firms with members in North America, available within each one of the Ideacia ONE boutique
Asia-Pacific and Europe, enabling us to draw upon the consulting firms, which include Strategic Marketing
combined experience and resources previously only ONE, R&D ONE, and M&A ONE.
accessible to large, international consultancies. • Forming Strategic Partnerships – Developing strong
partnerships that complement our existing service
offering portfolio and adding measurable value to
our clients.
Danny Ladouceur and Jennifer Powers
Principals & Co-Founders