The Power of Open shows how to harness the potential of digital commons and online communities and rethink business. It was presented by Javi Creus at the Open Knowledge Festival. Helsinki, 2012.

1.
The
power
of
open
Business
strategies
in
the
era
of
shared
resources
Open
Knowledge
Fes.val,
Helsinki
2012
@javicreus
@Ideas_4_Change
www.ideasforchange.com

2. Communi5es
vs.
Corpora5ons:
Community:
group
Corpora5on:
group
of
of
people
who
share
people
who
share
a
a
common
resource
common
goal
2

3. Observation:
Communi5es
can
beat
corpora5ons
3

4. In markets...
1993
2001
4

5. In organization structures…
5

6. In car manufacturing ...
6

7. In politics...
7

8. In scientific research...
8

9. In culture....
9

10. Observation
Once an open standard prevails, it is very
difficult to get back
10

11. Conclusion
Shared is not
(anymore) (necessarily)
less efficient
than owned
11

12. Why? New economics
Young,
educated,
connected
Growth
in
scale,
capabili.es,
ambi.on
Less
is
needed,
universal
in
use,
distributed
Trust,
bitcoin,
social
currencies
Open,
accessible,
plaRorms
New
commons
12

13. Why? New dynamics
Communi5es
Corpora5ons
Shared
Resource
Goal
Driver
Conserva.on
Conquest
Value
balance
Posi.ve
Equal
Development
Spontaneous
Planned
Users
Contributors
Customers
Producers
Entrepreneurs
Employees

14. Scope vs. Scale
Advantages
Scope
• System
vs.
need
Scale
• Resilience
vs.
efficiency

15. So corporations open up
Many
of
them
crowdsource
Some
do
share

16. Crowdsourcing> P&G Connect and Develop
16

17. Crowdsourcing> Dell Idea Storm
17

18. Sharing> IBM Linux Technology Center
18

19. Sharing> Android, Google
19

20. Sharing> Ferran Adría, El Bulli
20

21. While "commons based" entrepreneurs
Build
their
business
and
keep
for
themselves
A
node
posi.on
within
the
system
The
commercializa.on
channel
A
recognized
leadership,
open
and
dedicated
The
homologa.on
and
/
or
brand
A
por.on
of
the
revenue,
present
or
future

22. What to keep: Arduino, node and brand
22

23. What to keep: MITx, the homologation, the certificate
23

24. What to keep: OSE, the franchise
24

25. Contribution strategies
Create
more
value
than
you
capture
by
contribu5ng
to
the
whole
system:
What
to
share
Who
to
cooperate
with
What
to
keep
for
yourself

26. How can businesses put it into work
Steps:
1º
Learn
to
share
2º
Cooperate
for
an
early
success
3º
Go
through
your
value
chain:
share,
cooperate,
keep
4º
Design
a
new
business
model
26

27. Thank
you!
@javicreus
www.ideasforchange.com