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social media       for thebuilding industry  Jeanette Pham  Michelle D’Attilio
Benefits of Membership
What is social media?• Basically, it’s a way to describe the zillions of  conversations and sharing that happens online  e...
But is Wisconsin really using social media?Yes!• 83% of Wisconsinites are Internet users*  (national average 79%)  = 4,740...
That means…• Your clients are using social media.• Your prospective clients are using social  media.• Your competition is ...
www.getsosh.com
• The most used social networking service• 845 million active users• 35+ demographic is now > 30% of user base            ...
Wisconsin use• 2,659,080 Wisconsin Facebook users• 47.02% population penetration                                         1...
Tips• Personal platform; set up a Business Page• 25 Likers required to claim your username  http://www.facebook.com/userna...
Targeted advertising                       www.getsosh.com
Targeted advertising              •   Easy              •   Target Market              •   Check your potential audience  ...
Events Builders• Let people in your community  know about upcoming events                                 www.getsosh.com
Events         Public:   Admin:                    Invite Guests                     www.getsosh.com
Ideas for builders• Augment your open houses   • Post Photo Albums of each room, describing the features &     amenities a...
www.getsosh.com
• A free social networking and micro-blogging service  offering  real-time communications• Use Twitter to write and read p...
Wisconsin stats     • 616,300 Wisconsin Twitter users     • 10.79 % population penetration         Calculated based on 201...
Interface & Branding                       www.getsosh.com
Management Tools                   www.getsosh.com
Building your community• Find the users who are most directly relevant  to your business  potential customers, competition...
Building your community                          www.getsosh.com
Building your communitySearch: remodel OR redesign OR builder AND home near:"green bay, wi" within:100mi• Save up to 25 se...
Reaching mediaSearch: Wausau radio                                        • Connect with                                  ...
Ideas for builders• Promote open houses & home shows, tweet live from the  events with the #eventhashtag• Support your eve...
www.getsosh.com
Virtual pinboard• Visually organize and share things users discover  on the web via pins*.• Browse or follow pinboards cre...
US Usage                                              0-24 11%                                              25-34 25%     ...
Builders take note…• Estimated 83% of Pinterest users are women (US)“Women are the sole or primary decision makers in 91% ...
Know your audience…Give some focus to the primary “lenses” throughwhich women evaluate the livability of a home.• Entertai...
• Homeowners are using Pinterest to collect & discover home ideas• “A picture is worth a thousand words”                  ...
Ideas for builders• Encourage clients to collect their ideas to guide consultation                                        ...
Ideas for builders• Pin items you discover online that reflect popular building  trends, great design, etc. that you could...
Ideas for builders• Create boards by project, by room, by manufacturer• Highlight amenities• Direct prospects & clients to...
@j_sosh                                                 www.facebook.com/@m_sosh                     Thanks!              ...
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Social Media for the Building Industry, by: sōsh

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Presented at the 2012 Wisconsin Builders Conference, this presentation is a primer on using social media, with focus on Facebook, Twitter and Pinterst, to support and build business through social networking. Useful tips and information to get social media newcomers started off on the right foot as well as more advanced, industry-specific examples on leveraging the media to benefit those already using or considering social media in the building industry in Wisconsin.

Publié dans : Technologie, Business
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Social Media for the Building Industry, by: sōsh

  1. 1. social media for thebuilding industry Jeanette Pham Michelle D’Attilio
  2. 2. Benefits of Membership
  3. 3. What is social media?• Basically, it’s a way to describe the zillions of conversations and sharing that happens online every hour of every day. www.getsosh.com
  4. 4. But is Wisconsin really using social media?Yes!• 83% of Wisconsinites are Internet users* (national average 79%) = 4,740,766 Internet users in Wisconsin• 59% of internet users use social media nationally**• 49% of Wisconsinites are participating in social media * As reported by Internet World Stats, 2011 ** Pew Research Center’s Social Networking Sites & Our Lives, 2011 www.getsosh.com
  5. 5. That means…• Your clients are using social media.• Your prospective clients are using social media.• Your competition is using social media, or will soon. www.getsosh.com
  6. 6. www.getsosh.com
  7. 7. • The most used social networking service• 845 million active users• 35+ demographic is now > 30% of user base www.getsosh.com
  8. 8. Wisconsin use• 2,659,080 Wisconsin Facebook users• 47.02% population penetration 13-24 34% 25-34 23% male 44% 35-44 16% female 56% 45-54 14% 55-64 9% 65-0 5% 39% SocialBakers report, February 2012 www.getsosh.com
  9. 9. Tips• Personal platform; set up a Business Page• 25 Likers required to claim your username http://www.facebook.com/username• Make full use of the sidebar for your page image• Make sure your avatar is cropped so it presents well• Facebook has restrictions on running contests• Target marketing www.getsosh.com
  10. 10. Targeted advertising www.getsosh.com
  11. 11. Targeted advertising • Easy • Target Market • Check your potential audience • Set a daily budget www.getsosh.com
  12. 12. Events Builders• Let people in your community know about upcoming events www.getsosh.com
  13. 13. Events Public: Admin: Invite Guests www.getsosh.com
  14. 14. Ideas for builders• Augment your open houses • Post Photo Albums of each room, describing the features & amenities and PROMOTE at the open house that all the information is available online at facebook.com/yourcompany so they can review, share, ask questions later• Target market to local users when you’re planning an event• Run a regularly-scheduled “Q & A” on your Wall that you PROMOTE on your cards, in your showroom, on vehicles, etc. E.g., Take questions & be available for live answers 9-10A every Saturday• Encourage clients to share their experiences www.getsosh.com
  15. 15. www.getsosh.com
  16. 16. • A free social networking and micro-blogging service offering real-time communications• Use Twitter to write and read public messages of up to 140 characters (can also include links, pictures, video)• Widely used for business networking• You decide whose messages you want to receive Quick stats • 200 million+ accounts, 100 million+ active users • 230 million tweets per day • 53% of users recommend companies and/or products in their tweets www.getsosh.com
  17. 17. Wisconsin stats • 616,300 Wisconsin Twitter users • 10.79 % population penetration Calculated based on 2011 national averages, applied to Wisconsin population 18-29 40% male 56% 30-49 30% female 44% 50-64 17% 65+ 13% 47%Based on Pew Research Center’s Internet & American Life Project, 2011 www.getsosh.com
  18. 18. Interface & Branding www.getsosh.com
  19. 19. Management Tools www.getsosh.com
  20. 20. Building your community• Find the users who are most directly relevant to your business potential customers, competition, partners• @Reply to forge connections• Check lists, follows & @replies of those you follow and follow those people• Local searches for people tweeting in the area regardless of what theyre tweeting about www.getsosh.com
  21. 21. Building your community www.getsosh.com
  22. 22. Building your communitySearch: remodel OR redesign OR builder AND home near:"green bay, wi" within:100mi• Save up to 25 searches to get the latest results for that query without retyping• Search on competition: Who they are talking to, who is talking about them www.getsosh.com
  23. 23. Reaching mediaSearch: Wausau radio • Connect with local media • Offer opinions on the home building outlook, design trends, etc. • Become a go-to expert they call on www.getsosh.com
  24. 24. Ideas for builders• Promote open houses & home shows, tweet live from the events with the #eventhashtag• Support your events with small-scale contests • To help spread the word – Ask people to Retweet your event details for a chance to win • To create event buzz - PROMOTE at the event that attendees tweeting your Twitter name with the #eventhashtag are eligible to win• Share articles on new products, designs, methods that you use with brief commentary• Search for people asking questions on remodeling www.getsosh.com
  25. 25. www.getsosh.com
  26. 26. Virtual pinboard• Visually organize and share things users discover on the web via pins*.• Browse or follow pinboards created by other people who share similar interests to find inspiration. *A pin is an image added to Pinterest from a website or uploadedQuick stats• 13 million users in 10 months• Just set the record this month for fastest site to hit 10 million monthly visitors www.getsosh.com
  27. 27. US Usage 0-24 11% 25-34 25% male 17% 35-44 28% female 83% 45-54 26% 55-64 10% 64%US users, Source: Google Traffic statistics www.getsosh.com
  28. 28. Builders take note…• Estimated 83% of Pinterest users are women (US)“Women are the sole or primary decision makers in 91% of new home purchases and home remodeling decisions!” As reported at the International Builders Show www.getsosh.com
  29. 29. Know your audience…Give some focus to the primary “lenses” throughwhich women evaluate the livability of a home.• Entertaining areas—will the home’s design accommodate and enhance socializing?• De-stressing areas—does the home present areas to relax and rejuvenate?• Storage areas (too often an afterthought) require adequate square footage, organization amenities such as closet systems, and should be located convenient to where they are needed. www.getsosh.com
  30. 30. • Homeowners are using Pinterest to collect & discover home ideas• “A picture is worth a thousand words” www.getsosh.com
  31. 31. Ideas for builders• Encourage clients to collect their ideas to guide consultation www.getsosh.com
  32. 32. Ideas for builders• Pin items you discover online that reflect popular building trends, great design, etc. that you could offer clients www.getsosh.com
  33. 33. Ideas for builders• Create boards by project, by room, by manufacturer• Highlight amenities• Direct prospects & clients to your boards for inspiration www.getsosh.com
  34. 34. @j_sosh www.facebook.com/@m_sosh Thanks! soshmedia sōsh 306 N. Milwaukee Street, Suite 100 Milwaukee, WI 53202 414 220 4340 www.getsosh.com social media > strategy | management | promotions

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