Duurzaamheid tijdens de Dutch Design Double

1. more than 25 design events: www.dutchdesigndouble.com

2. Photography: Merijn van der Vliet
Dutch Design Double
In September and October 2010, Utrecht and Amsterdam are joining forces for the third time and lots of
interesting projects on Dutch design will be bundled under the umbrella of Dutch Design Double. This year‘s
edition revolves around the famous and influential Dutch designer, Gerrit Thomas Rietveld (1888-1964).
Rietveld is renowned mostly for his chairs, yet his oeuvre is much broader and includes more than a hundred
buildings and a variety of furniture. This diversity is also a central theme in this year‘s Dutch Design Double.
Because Utrecht has been declared 2010 ‘Rietveld Year’, the Centraal Museum is exploring Rietveld‘s life and
work within the broader context of his era in the large retrospective Rietveld‘s Universe.
UTRECHT MANIFEST (UM) / MoDeRnisMTODAY is organizing a symposium in De Pastoe Fabriek on the role
of Rietveld in the development of social design – design from the perspective of the user.
In Amsterdam, UM / MoDeRnisMTODAY is holding lectures in the Stedelijk Museum on research carried out
into Rietveld‘s aluminium chairs; there‘s a ‘Rietveld room’ at Elle Inside Design; and it‘s also possible to visit iconic
Rietveld buildings in both Amsterdam and Utrecht. Plus there‘s lots more Rietveld fun to be had; details of which
you‘ll find in this programme.
Asides from the Rietveld theme, there are a number of other interesting design-related projects taking place.
Think DARE #5, the graduation exhibition by Masters students from the Utrecht School of the Arts (HKU) or
De Woonbeurs Amsterdam at the Amsterdam RAI.
The full programme overview of which – of course – Rietveld is pivotal can be found on the following pages,
interspersed with Q&As from several Dutch Design Double programmers. And for the latest updates, please visit:
www.dutchdesigndouble.com
EXPLORE UTRECHT
Enjoy Dutch Design in Utrecht and discover the treasures
of the city. Be inspired by Trajectum Lumen, a Utrecht
tale of light. Explore the artistically lit locations throughout
Utrecht’s historical city centre after dark.
Dutch Design Double is an initiative of Premsela – Dutch Platform for Design and Fashion,
Gemeente Amsterdam, Gemeente Utrecht and Provincie Utrecht. Dutch Design Double has been realised
with support from Ministerie van Economische Zaken.
UtrechtYourWay.com 3

3. contents
Pakhuis de Zwijger ........................................................................................................................................... 6
Saved by Droog ............................................................................................................................................. 7
The Temporary Stedelijk at the Stedelijk Museum.................................................................................................. 8
Dare #5 Doing Dissemination ........................................................................................................................... 8
Groene Honden Presents................................................................................................................................... 9
HEMA Design Competition ................................................................................................................................ 9
Modernism Today ..................................................................................................................................... 10-11
gert staal .................................................................................................................................................. 11
Mapping for Tourists + bas van beek ............................................................................................................ 12
Ilka Helmig + Guided Tours: Rietveld Schröder House & Casco House .................................................................. 13
Walkit + The Audio Tour Rietveld Academy ....................................................................................................... 14
Eject 2010 + nicole bakker ........................................................................................................................ 15
The Rietveld Aircraft: Utrechts Uitfeest + Nature, Materials and Achitecture: New sustainable solutions for the future .. 16
10 Years Via Milano New Dutch Design + Patrick Aarts ................................................................................. 17
Amsterdam Map ............................................................................................................................................ 19
Programme overview (pull-out) centrefold ....................................................................................... 20-21
Utrecht Map .................................................................................................................................................. 22
Studium Generale: Art and Science in the Rietveld Year ................................................................................. 24-25
Dutch Design Double offer + ARTemis expo ‘Zwart Wit’ ...................................................................................... 26
Inside Design Amsterdam 2010 ....................................................................................................................... 27
Re:Frame ...................................................................................................................................................... 28
Woonbeurs Amsterdam + Via Milano New Dutch Design #10............................................................................. 29
Feelosophy + HKU Design Route ...................................................................................................................... 30
Rietveld Eyecatchers + Rietveld Routes on your iPhone ........................................................................................ 31
C-mon & Kypski Concerts ................................................................................................................................ 32
Rietveld‘s Universe + ida van Zijl .................................................................................................................. 33
Taste it + ingeborg de Roode ..................................................................................................................... 34
No Market ................................................................................................................................................... 35
Rietveld‘s Universe Lecture ............................................................................................................................... 36
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about Dutch Design Double. Design.nl is an initiative
of Premsela. Visit premsela.org to learn more about
our other activities.
5

4. PAkhuis De ZwijgeR sAveD by DRoog
1 September – 31 October 2010 Until 10 October 2010, Tue-Sun 11:00-17:00,
Pakhuis de Zwijger is a platform for creation and innovation. €9 (Museum Card holders: free entrance)
bno tAlkshow: iteMs live
1 September, 20:00-22:00, free entrance,
register via zwijger@itemsmagazine.com Every month around 500 business in the Netherlands go bankrupt.
But where do their products go? For the project Saved by Droog,
Items Live presents the new issue of Items magazine, marking the launch of Dutch Design Double. the Droog Design Foundation challenged designers to create new
During this edition of Items Live, curators Ida van Zijl and Ingeborg de Roode discuss the importance of
Rietveld, while Richard Hutten will show how he has been inspired by the old master. Rietveld‘s grandson products out of handkerchiefs, dog baskets, wallets and other items
Egbert Rietveld will also be there to demonstrate how modern the furniture of his grandfather still is. seized during liquidations. During this year‘s Milan Design Week, a
What‘s more, Items Live will introduce ‘The Green Quote’, an initiative by Arjan Hilgersom, Autobahn leading international furniture and interior design fair, the Centraal
and the BNO to make expertise on sustainable design – by and for designers – available, as well as to
stimulate the exchange of knowledge.BNO‘s regular columnist, graphic designer Joost Overbeek, will Museum acquired 19 products from this enormous collection.
once more be among the guests. In doing so, the museum addresses the critical reflection on
consumer society. This acquisition is an important addition to the
whAt‘s uP? #25 Droog collection, already held by the Centraal Museum.
7 September, 20:15-22:00, free entrance
What‘s Up? Every first Tuesday of the month, ‘Show & Talk’ about the best Amsterdam has to offer
on fashion and industrial design to film and photography, advertising and music to architecture,
graphic design and gaming. Two famous creatives from Amsterdam‘s creative industries talk about
specific projects and show off their current assignments. With music by DJ Woes.
25 yeARs hollAnDse hoogte
1 – 2 October, 14:00-02:00, free entrance 2 centraal Museum
nicolaaskerkhof 10
A two day event for photography lovers, brought to you by Hollandse Hoogte. In the past 25 years 3512 Xc utrecht
this agency has represented more than 300 Dutch press and documentary photographers. www.centraalmuseum.nl
The first day (October 1st) is meant for professionals, the second day (October 2nd) focusses on a
wider audience, combined with a special nrc.next photo annex and several online activities.
Expect 200 photos in a series by Hollandse Hoogte‘s best photographers, who made shots of
people that also celebrate their 25th anniversary this year.
gAMelAb #5
21 October, 20:00-23:00, free entrance
Gamelab is a live talkshow that explores creative possibilities within the game industry. Notable
speakers will spark a public debate about the creative, technical, design and bussiness challenges that
game developers face today.
beAMlAb #20
27 October, 20:00-23:00, free entrance
Beamlab is a night about the moving image. Every two months, people meet, share and gain inspiration
in the field of media art. The evenings focusses on media art, video artists, vj‘s, filmmakers, game
developers, advertisers and manufacturers. For professionals, talents and students.
1 Pakhuis De Zwijger
Piet heinkade 179
1019 hc Amsterdam
www.dezwijger.nl
6 7

5. the teMPoRARy steDelijk gRoene honDen
3 stedelijk Museum
Paulus Potterstraat 13
1071 cX Amsterdam
At the steDelijk MuseuM PResents…
www.stedelijk.nl
Until 9 January 2010, 1 September – 1 October 2010, Mon-Fri 09:00-17:00,
see www.stedelijk.nl for more information and Cultural Sunday 12 September, free entrance
While work continues on the expansion of the Stedelijk, the museum is hosting a unique programme in the restored, The Groene Honden (Green Dogs) are returning to their 7 stadhuis utrecht
historical building: The Temporary Stedelijk presents several exhibitions of contemporary art. In Taking Place, artists homebase of Utrecht to present the work of young designers korte Minrebroederstraat 2
make use of the building in an experimental way; through newly-commissioned site-specific works, architectural from the city. Groene Honden Presents… explores the 3512 gg utrecht
www.groenehonden.nl
interventions and performances. On the wall opposite Karel Appel‘s mural, a new work by Lawrence Weiner is relationship between Utrecht and her designers during the first
featured; a gift from the Association of Friends of the Stedelijk Museum. ever design exhibition to be held in the Stadhuis (City Hall).
Another highlight is the exhibition Monumentalism – History and National Identity in Contemporary Art featuring the From table to lamp and from jewellery to cabinet, the show
work of 19 artists, including Yael Bartana, Hala Elkoussy, Iris Kensmil, Job Koelewijn, Gert Jan Kocken, Renzo Martens, conveys an image of the current developments in product
and Barbara Visser. Some of the works will be presented for the first time. design of Utrecht. Participants are Rosalie Bak, Jana Flohr,
Jonas Samson, Lola Hesp, Manon de Bruijn, Sam van Veluw
and Suzanne Rietdijk.
DARe #5: Doing Dissemination
Until 12 September 2010
heMA Design coMPetition
DARE (Dutch Artistic Research Event) is an annual event based on artistic research organised by the Utrecht Until 31 October 2010, Mon-Fr 10:00-22:00,
Graduate School of Visual Art and Design (maHKU) as part of the Ma Degree show (maHKU-platform). free entrance
Over two weeks, visitors can enjoy a series of exhibitions, debates and lectures. For this fifth edition, the theme is
Doing Dissemination, focusing on the ways in which research-based practices can be communicated in the most
adequate and effective way.
Every year, hundreds of Belgian and Dutch students take on the challenge of creating a winning design for HEMA.
coMMunicAtion Design sPAtiAl Design by ARjen oosteRMAn This year is the 23rd time that the HEMA Design Competition has been organised with the brief: design an authentic
by thoMAs cleveR Until 12 September, Wed-Sat (and Cultural Sunday HEMA product, which makes it easier and more fun for people to get out and about.
Until 12 September, Wed-Sat (and Cultural Sunday 12 September) 13:00-18:00, free entrance More than 280 creative ideas were submitted by young design talent, a selection of which can be seen in the display
12 September) 13:00-18:00, free entrance cases of Openbare Bibliotheek Amsterdam (Amsterdam Public Library). They include the ‘vrachtpatser’ by René
5 Architectencentrum Aorta
Bijsterveld, which was awarded first prize by the jury, as well as the nominations for the public prize.
4 Academiegalerie Achter de Dom 14
3512 jP utrecht By staging the annual design competition, HEMA wants to contribute to the practical experience of students.
Minrebroederstraat 16
3512 gt utrecht www.aorta.nu Many up-and-coming talents have taken part in the competition in recent years – and the best designs became real
www.hku.nl HEMA heroes.
Fine ARt by MikA hAnnulA
Until 12 September, Mon-Fr (and Cultural Sunday
12 September) 10:00-17:00, free entrance 8 openbare bibliotheek Amsterdam (obA)
oosterdokskade 143
6 expodium 1011 Dl Amsterdam
krugerstraat 11 www.hemaontwerpwedstrijd.nl
3531 Al utrecht
www.expodium.nl
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6. geRt stAAl
Advisor, utrecht Manifest biennale for social Design
MoDeRnisM MoDeRnisM in RussiA
4 September, 14:00-17:00,
contain social housing that Gerrit Rietveld designed.
This symposium looks at the renovation and/or remodel-
ling possibilities of Rietveld‘s legacy in general, in
what would you say is typically Rietveld? can you describe it in
5 words?
toDaY free entrance with a valid ticket from the
Hermitage, following registration via
particular on his social housing project in Hoograven.
Lectures by Kenneth Frampton, Hubert Jan Henket,
Alfredo Brillembourg and Hubert Klumpner. Moderated
Small spaces become infinitely big.
what is your favourite Rietveld design?
4 September – 22 October 2010 www.modernismtoday.nl by Gert Staal. In cooperation with De Pastoe Fabriek. The recording of the speech Rietveld made in 1964 when accepting his honorary
doctorate from the Institute of Technology in Delft (now TU Delft). You can hear
english lecture: a distinctly uncomfortable Rietveld read from a text that he hardly seemed to
From the beginning of the twentieth century, followers Modernism in Russia – How is Modernism in
10 De Pastoe Fabriek
understand at times and, in any case, wasn‘t written by him. It was a beautiful,
of Modernism have strived for the creation of ‘a new Russia currently being regarded by architects Rotsoord 3 touching attempt to garner academic recognition from Delft‘s engineering elite,
and designers? 3523 cl utrecht while the ghostwriter (Truus Schröder?) hadn‘t taken into account a speaker
world for new people‘. The initiative MoDeRnisMTODAY www.modernismtoday.nl whose quality didn‘t emphatically lend itself to his theoretical or rhetoric talents.
concentrates on the role that Modernism has always The exhibition Matisse to Malevich. Pioneers of Modern By making, Rietveld developed his thinking (and not vice versa). That must be a
played in present-day art and culture. Out of a sense of Art from the Hermitage is taking place at the Hermitage RietvelD’s eXPeRiMents very comforting thought for many
urgency that is currently felt in design disciplines, its until 17 September. However, Russia played not only an contemporary designers.
important role in the field of modern visual arts in the first 22 October, 14:15-16:30,
roots are being looked at again – especially from decade of the 21st century, but also in the development free entrance with a valid ticket from the Do you think that Rietveld
a perspective that can be termed ‘Social Design’. within (architectural) design. In fact, similar ideas about Stedelijk Museum, following registration via contributed to the notion/
The initiative wants to contribute to the actual discussion the design of ‘a new society for new people’ existed development of social
in the Netherlands (De Stijl), Germany (Bauhaus) and www.modernismtoday.nl design?
about this subject with a number of lectures. Russia (Wchutemas). Through personal contributions by For Rietveld, design is ‘social’.
designers and architects, such as Mart Stam and Hannes Dutch lecture: That we now have to so explicitly
Meyer, this body of thought spread and was transformed Rietveld‘s experiments – New Perspectives on add the word indicates to me that
MoDeRnisMTODAY is part of UTRECHT MANIFEST, biennial Dutch Design: Rietveld‘s aluminum chairs as a
into tangible results. design has cut itself loose from
for social design. DUTCH DESIGN DOUBLE, PASTOE, Lectures by Ivan Nevzgodin and Yuri Avvakumov. case study. its original meaning, especially
RIETVELD YEAR, THONET and VOLA sponsor the activities. Moderated by Gert Staal. In cooperation with in the last decade. When the
Hermitage Amsterdam. The Stedelijk Museum has a long tradition in show- composition of Rietveld‘s famous
ing and collecting work by Gerrit Rietveld. He was Berlin chair didn‘t quite meet the
represented in group exhibitions from the end of the wishes of his mother who liked
9 hermitage (Auditorium)
1920s and, from the 1950s, prominent presentations to knit in it, the architect was
Amstel 51 were organized about his work and that of De Stijl.
1018 ej Amsterdam instantly prepared to rearrange
In 1950, the Stedelijk Museum bought an aluminium the horizontal and vertical
www.modernismtoday.nl armchair from Rietveld himself. It is still one of the planks in such a way that the
highlights from the collection that consists of more chair would support her knitting
tRAnsFoRMing RietvelD than 110 Rietveld pieces. Later on, three similar chairs activity better. Designers try to
were brought to light. Recently, these four chairs were meet people‘s needs.
21 October, 14:00-17:30, extensively studied by an art historian (Rob Driessen),
€15 (students €10) a restorer (Rietveld specialist, Jurjen Creman), and how does Utrecht Manifest
Register via www.modernismtoday.nl researchers at the Instituut Collectie Nederland (The relate to the Rietveld
Netherlands Insitute for Cultural Heritage). The remark- theme?
english symposium: able results of this investigation will be presented during When Utrecht Manifest cautiously
Transforming Rietveld – The restoration, this afternoon. started in 2005, it was clear that
renovation or transformation of Rietveld‘s What can we learn from this case study for future we wanted to develop a biennale
social housing? research projects in the field of design and other with a substantial agenda; an
disciplines? Starting from themes like the search for a event that sought to inquire what
Utrecht Manifest explores the development of contem- chair made of one piece, the relation between unique design meant for society. Little
porary design from a socio-political perspective. This items and mass-produced articles and experimenting by little, we arrived at the theme
also applies to Modernism from the beginning of the last with various materials, the theme will shift to design that of ‘social design’, and I think we
century – of which Utrecht-born architect/designer Gerrit is more contemporary. Designer Joris Laarman will go are still following in Rietveld‘s
Rietveld was a figurehead; a sort of leitmotif. Although more deeply into some of these themes on the basis of footsteps.
the relevance of design for society and the economy over his own work.
previous years is getting more attention, the link between Lectures by Rob Driessen, Jurjen Creman and Joris what programme do you have at Dutch Design Double?
the cultural sphere and that of everyday society is, at the Laarman (with a proviso). Moderated by Ingeborg On 21 October, I am chairing the Transforming Rietveld symposium. The meeting
moment, not obvious. de Roode. In cooperation with Stedelijk Museum is about the renewal of Rietveld‘s contribution to the Hoograven district in Utrecht
An integral part of Utrecht Manifest 2009 was Amsterdam. – the only social housing he developed. After half a century, it‘s time to review
Hoograven Invites You, a research project on Social this part of his oeuvre. Not only does it deserve to be restored as an object of
Urban Design under the direction of architect Alfredo 3 stedelijk Museum (Auditorium) art and cultural history in itself, but also on the basis of the quality that the homes
Brillembourg and Hubert Klumpner. For this, an investiga- Paulus Potterstraat 13 and housing blocks now have in a completely changed socio-economic environ-
tion was carried out into the development opportunities 1071 cX Amsterdam ment. In other words, as functional living environments in a society that, for some
of the Utrecht district of Hoograven; the only area to www.modernismtoday.nl time now, no longer has the characteristics of the resurrected Netherlands in
which Rietveld situated his design.
10 11

7. bAs vAn beek
head of Design, gerrit Rietveld Academie
MAPPing FoR what would you say is typically Rietveld? can you describe
it in 5 words? ilkA helMig
touRists Spartan, fumbling, IKEA… is three also OK? Spartan in that there are not
many screws in them. Rietveld‘s crate furniture is pre-IKEA. And you can
assemble them yourself.
5 – 26 September 2010, Mon-Sat 10:00-17:00,
5 September and Cultural Sunday 12 September, free entrance
4 September – 31 October 2010,
Do you own anything by or about Rietveld?
Mon-Fri 13:00-19:00, A few years ago, I made all his crate furniture in my backroom; by
Sat and Sun 13:00-18:00, €3 sticking high-gloss laminate onto MDF, I managed to obtain the exact
thickness of the original plank that Rietveld used. While you‘re busy This exhibition offers an overview of the work of German graphic designer and
making them you‘re not actually aware that you can suddenly construct a illustrator Ilka Helmig. It consists of three-dimensional sculptures and installations
highly aesthetic piece of furniture from a pile of non-descript planks.
from everyday material, such as textiles and wood. Helmig plays with reality to
who would you say was the contemporary Dutch, or create a fictitious state.
Traditional cartography, as we know it, encompasses netherlands-based, Rietveld? The Toonkamer is a showroom in which 35 top-notch design brands will be
Certainly not Piet Hein Eek. Dick van ‘t Hoff also doesn‘t come close. In
mostly geographical, economic and political informa- fact, now that I think about it, no one actually. presenting themselves within the industrial confines of the Pastoe Fabriek, Utrecht.
tion. Borders form dividing lines between areas, and
inhabitants are no more than abstract group data. you are head of design at the Rietveld Academie. Apart from
the fact that you are in a building made by him, do you also
When we visit an unknown territory though, we follow his design philosophy when teaching? 12 toonkamer
experience so much more than just geographical facts. Besides developing a nice concept, it‘s also good if this is reflected in Rotsoord 3
Mapping for Tourists makes visible the invisible in consistent high aesthetics. 3523 cl utrecht
www.toonkamer.nl
Amsterdam-Noord. Instead of statistical information, what would you say is the vision/design philosophy of the
Mapping for Tourists puts experiences and stories on present generation of designers? Do you see a constant
the map. thread? is there something that connects them? or not?
What I gather from my Dutch design colleagues is that they ‘simply want
The project by Mediamatic, in collaboration with to make beautiful things‘. In doing so, you don‘t really, in fact, take any
national and international artists and designers, responsibility. You can’t have a debate about it: it’s good because it’s
consists of an exhibition and a tourist guide that will be beautiful, so keep your mouth shut. You can’t really call that a philosophy,
guiDeD touRs: RietvelD schRöDeR
even though they do pretend to want to improve the world. Recently,
launched on 4 September. I asked a designer what his intentions were. His answer? ‘To make a
shitload of money.’ There‘s a strange kind of romance surrounding the
11 Mediamatic bank
self-made product. If you‘ve put 100,000 hours into the casting, sanding
and polishing of a chair, it suddenly becomes beautiful and virtuous
because you can see all the work that‘s gone into it. But the craftsman
house & casco house
vijzelstraat 68
1017 hl Amsterdam
would just laugh in your face if you thought that it was him who had put
hours and hours of monotonous work into making the chair. He wants inteRim RepoRt on a Domestic
Revolution
www.mediamatic.net the process to be as efficient as possible so he gets other people to do it.
These new sweatshops
are filled with HBO
graduates who actually September – October 2010,
enjoy it. It‘s shocking, but
the harsh reality. www.cascoprojects.org/gdr
what programme do
you have at Dutch
Design Double?
At the moment, it‘s all The Casco House is an apartment that Casco (Office for Art, Design and Theory) 13 Rietveld schröderhuis
a bit vague. Last year has moved into for a two-year curatorial research project User’s Manual: The Prins henderiklaan 50
designLAB in the Van 3512 Xc utrecht
Abbe Museum examined Grand Domestic Revolution. Part of Utrecht Manifest – Biennial for Social Design
the dynamics of Dutch 2009, the project is an inquiry into how we can live differently; what kind of
Design Week. I imagine change is necessary in the contemporary domestic sphere; and how art and
DDD is a logical follow-
up to this. design practice can engage in this process. Several of the participating artists,
designers, architects, and theorists will share their mid-term reflections on their 14 casco huis
time spent in the apartment. In experimental formats, which are a cross between bemuurde weerd
a report and a guided tour, both the Rietveld Schröder House and the Casco oostzijde 18b
3514 An utrecht
House get a chance to be presented and are connected by a route.
12 13

8. nicole bAkkeR
Policy Advisor at utrecht school of the Arts (hku)
wAlkit eject 2010 what would you say is typically Rietveld? can you
describe it in 5 words?
4 September – 31 October 2010, 10 September (15:00-21:00) Social, industrial, simple, geometric and open.
at various locations, see www.najdovska.com – 11 September (10:00-21:00) 2010, what is your favourite Rietveld design?
To my great shame, I have to confess that I have never been
for more information free entrance inside the Rietveld Schröder House – even though I have lived
in Utrecht for almost 20 years. However, during my education
in arts policy and management, I saw a video in which you
were led through the house and the open structure of the house
became visible. I thought the window at the corner of the house
– where the vertical frame has been replaced so the corner dis-
Visiting a city for the first time can be quite confusing and over- EJECT 2010 showcases the work of graduates from the appears when the windows open – was really special. Rietveld’s
whelming. How do you find your way in a space you don’t know Faculty of Art, Media & Technology, part of the Utrecht ensuing architectural designs were more natural and sober in
and determine reference points? Inspired by compass navigation School of the Arts. The faculty is located in Hilversum their colour use and appeal to me more. Like the pavilion in
the Kröller-Muller Museum in Otterlo, for example. That design
and maps, walkit is a simple device that points you in the direction where its students enjoy a stimulating and state-of-the-art is more in line with the work of architects such as Frank Lloyd
of the city’s central spots. It provides reference points for the user environment, with designers from different disciplines Wright and Mies van der Rohe, of which I am a huge fan.
when discovering a city by foot but, rather than deciding the route collaborating on innovative projects.
Do you own anything by or about Rietveld?
for you, you can intuitively navigate, explore, and enjoy the city. On Friday 10 and Saturday 11 September, this hotbed Amongst my collection of postcards, I have one of the Rietveld
By Stefanija Najdovska (Rietveld Academy, designLab) of talent will be transformed from a medium-sized Schröder House.
faculty into an outdoor festival. A cornucopia of
who would you say was
tents and stages will form the backdrop against the contemporary Dutch,
which the latest in games and interaction, anima- or netherlands-based,
the AuDio touR tion, sound and music, cross-media productions,
documentaries – and more! – will be shown.
Rietveld?
I would say furniture designer
Piet Hein Eek. Just like Rietveld,
RietvelD acaDemY Eek often opts for simple materi-
als and non-fussy designs.
6 September – 22 October 2010, Mon-Thu 08:30-21:45, Fri 08:30-18:15, Sat 11:30-17:00, Do you feel that Rietveld is
free entrance utrecht school of the Arts,
still relevant to the current
generation of students?
Faculty of Art, The current generation of
Media & technology students work in a different
oude Amersfoortseweg 121 way to Rietveld and cite themes
1212 AA hilversum such as sustainability, materials,
Great buildings have their secrets. There are forgotten rooms, www.hku.nl/exposure experimentation and research as
hidden corners and unexpected sounds; the Gerrit Rietveld being relevant to them.
Academy is no exception. The main building of the academy At the same time, Rietveld is – if
was completed in 1967 but since then it has undergone you touch on it in conversation
– an interesting subject. I would
numerous changes. Many of the elements in the building have rather place Rietveld in a line of
been replaced, altered or thrown away, leaving parts that no development than consider his
longer serve their original purpose and have no function at relevance in the 21st century
per se.
all: they remain as leftovers of the many activities that have
taken place here. Every part of the building has a story, and what programme do you
some stories have lasted longer than others. The building’s have at Dutch Design
Double?
past and the stories it has generated have all influenced one We have three programmes: Eject 2010, DARE and the HKU
another over time – consequently blurring the boundaries Design Route. I am directly involved in the last one. Last year,
between fact and fiction in the building’s own history. the graduation work of the Industrial and 3D-Design departments
15 Rietveld Academie
was on display in ateliers at 20 different places in Utrecht’s city
The Audio Tour will guide you through the academy, helping Fred. Roeskestraat 98 centre. This year, there’s going to be another design route –
you discover and learn more about the life of this remarkable 1076 eD Amsterdam hopefully the start of a new tradition. Work by the new lighting
www.gerritrietveldacademie.nl product designers from HKU will also be shown. All the work
building. Get your audio tour at the reception of the Rietveld
was on display at the end of June for the graduation exhibition.
Academy. By Barbara Iwanicka and Rikke Vagner Petersen It will be quite a challenge to find a beautiful place for so many
(Rietveld Academy, Department of Graphic Design). great designs. On 13 October, it will be apparent whether or not
we have succeeded!
14 15

9. PAtRick AARts
Project Manager at bno
the RietvelD AiRcRAFt: 10 yeARs what would you say is typically Rietveld? can you
describe it in 5 words?
utRecht uitfeest viA MilAno Experiment and craftmanship. Simple-to-produce furniture.
what is your favourite Rietveld design?
12 September, 12:00-17:00, free entrance
new Dutch Although when it comes to Rietveld everyone automatically
thinks of his Red and Blue Chair from 1918, I feel that design is
Design
overshadowed by his Buffet Table which he created a year later:
a seemingly loosely-piled number of wooden slats and planks
that, together, make a literally balanced cabinet. Here, function
18 September – 3 October and form merge together in an almost poetic way.
What‘s more, I still think that the academy that‘s named after
Rietveld made several designs for aircraft interiors, including for the 1950s 2010, Mon-Sat 11:00-17:00, him – with its monumental light spaces – is still a building that
airliner, Fokker 27. Not one single design was ever realised, however. demands admiration for a design that totally reflects its function.
Sun 13:00-17:00,
On 12 September, an aircraft for which Rietveld conceived a design, will be in 2 centraal Museum
Utrecht during the Utrecht Uitfeest 2010. Visitors will be able to see the designs nicolaaskerkhof 10 see www.via-milano.nl for more Do you own anything by or about Rietveld?
Asides from memories of his work, I don‘t own anything by
that Rietveld made within the body of an old Fokker F27 Friendship. 3512 Xc utrecht information Rietveld.
www.rietveldjaar.nl
The programme has developed in collaboration with Aviodrome Lelystad.
what programme do you have at Dutch Design
Double?
10 Years Via Milano New Dutch Design. In 2001, at the
In 2010, the foundation and exhibition of Via Milano initiative of designer Jacob de Baan, the BNO decided to bring
together – in one joint presentation – the most remarkable
New Dutch Design will have been in existence for and talked about Dutch designs that premiered in that year at
10 years. Over the past few years, the exhibition has Milan Design Week. At the time, Dutch designers were all the
nAtuRe, MAteRiAls AnD turned into a permanent fixture in the world of design-
ers. That‘s why, alongside the annual exhibition at the
rage on the world stage. However, the work – often either in
prototype stage, as a small series or as one-offs – often disap-
ARchitectuRe: new sustainable
peared straight into collections or went to presentations abroad.
Woonbeurs, the foundation wants to show an overview As a result, the Dutch public only got to know about the current
of the developments in Dutch Design during this time. developments in Dutch interior design through the media.
solutions foR the futuRe.
This year, the Via Milano New Dutch Design Foundation is
Which products have since become a success and organising the 10th edition of this compelling exhibition, once
which have been a stimulus for further development more at the Woonbeurs in Amsterdam.
17 September – 23 October 2010, NB: programme subject to confirmation, or application? Does a constant thread run through all To celebrate this jubilee, the committee – headed by
Hedy d‘Ancona – decided to compile an overview of the
exhibition is free; a small contribution is requested for the lecture and workshop. these designs and can this collection form a blueprint highlights from 10 years of Via Milano.
for the classification of ‘Dutch Design’? The show has been curated by Ingeboorg de Roode, industrial
Reservations recommended. design curator at the Stedelijk Museum (see page 34) and
Around 500 products have been exhibited in the last
member of the selection committee during the first edition of
10 years. A selection of them will be on view in the Via Milano. It promises to be an impressive overview with
Oude Kerk, offering a unique insight into the develop- known, and in some cases, now-classic designs.
ments that Dutch design has undergone.
Worldwide, there is a need for information and inspiration regarding innovation in Moderated by Ingeborg de Roode (Industrial Design
materials. The challenge lies in saving natural material and energy sources, reducing Curator at Stedelijk Museum Amsterdam). Exhibition
waste streams, eliminating toxic emissions and recycling waste – in a natural or techni- design by Studio Laurens van Wieringen.
cal way. And all that comes within the confines of sustainability, ensuring that future
generations won’t be burdened by the actions of the present generation.
The subject of sustainability still causes a lot of confusion. Via an exhibition, lecture and
workshop, Architectuurcentrum Aorta (Aorta Architecture Centre) are aiming to clarify 16 oude kerk
this topic. For the exhibition, Materia are showing one hundred material samples from oudekerksplein 23
the collection of innovative, and above all, sustainable materials. While during the 1012 gX Amsterdam
5 Architectuurcentrum Aorta
www.via-milano.nl
lecture, Els Zijlstra, founder of Materia, will elaborate on how smart materials can add Achter de Dom 14
value to design, as well as covering many remarkable examples of special materials in 3512 jP utrecht
www.aorta.nu
relation to structures in nature. Is the designer actually aware of what the possibilities
are? Finally, using some samples of sustainable materials, the audience – organised
into small groups – will be challenged to make the ultimate design.
16 17

10. DDD-AANBIEDING for more information about the events and locations
see the programme overview on page 20 and 21.
Neem nu een abonnement
op Hollands Diep en
ontvang Dutch Heights
cadeau (t.w.v. € 34,50)
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architectuur, beeldende
De juiste dosis kunst, cultuur, politiek, literatuur en kunst, design, film,
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Een jaarabonnement kost € 37,50 en geldt tot wederopzegging. Opzeggen kan schriftelijk, één maand voor het verstrijken van de abonnementsperiode.
Uniquole_Cultuurfabriek_Amsterdam_10.indd 1 8/5/10 3:06:28 PM
19

11. PRogRAMMe oveRview
Date event location Page
September – October ........................................Guided Tours: Rietveld Schröder House & Casco House................................................................ Utrecht, Schröderhuis 13 , Casco Huis 14 ........................................................................................................... 13
1 September.....................................................BNO Talkshow: Items Live ......................................................................................................... Amsterdam, Pakhuis de Zwijger 1 ..................................................................................................................... 6
Until 10 October ...............................................Saved by Droog ..................................................................................................................... Utrecht, Centraal Museum 2 ............................................................................................................................. 7
Until 9 January 2011 ........................................The Temporary Stedelijk at Stedelijk Museum ............................................................................... Amsterdam, Stedelijk Museum 3 ........................................................................................................................ 8
Until 12 September ...........................................Dare #5 Doing Dissemination: Communication Design by Thomas Clever ....................................... Utrecht, Academiegalerie 4 .............................................................................................................................. 8
Until 12 September ...........................................Dare #5 Doing Dissemination: Spatial Design by Arjen Oosterman................................................ Utrecht, Architectuurcentrum Aorta 5 .................................................................................................................. 8
Until 12 September ...........................................Dare #5 Doing Dissemination: Fine Art by Mika Hannula ............................................................. Utrecht, Expodium 6 ........................................................................................................................................ 8
1 September – 1 October ..................................Groene Honden Presents........................................................................................................... Utrecht, Stadhuis 7 .......................................................................................................................................... 9
Until 31 October ...............................................HEMA Design Competition........................................................................................................ Amsterdam, OBA 8 ......................................................................................................................................... 9
2 September – 24 November .............................Artemis expo ‘Zwart Wit’ .......................................................................................................... Amsterdam, Dutch Design Hotel Artemis 18 ........................................................................................................ 26
4 September.....................................................Modernism Today: Modernism in Russia .................................................................................... Amsterdam, Hermitage 9 ............................................................................................................................... 10
4 September – 31 October ................................Mapping for Tourists ................................................................................................................ Amsterdam, Mediamatic Bank 11 ..................................................................................................................... 12
4 September – tbc .............................................Walkit .................................................................................................................................... Amsterdam ..................................................................................................................................................... 14
5 – 26 September .............................................Ilka Helmig.............................................................................................................................. Utrecht, Toonkamer 12 ..................................................................................................................................... 13
6 September – 22 October ................................The Audio Tour Rietveld Academy .............................................................................................. Amsterdam, Rietveld Academie 15 .................................................................................................................... 13
7 September.....................................................What‘s Up? #25 ...................................................................................................................... Amsterdam, Pakhuis de Zwijger 1 ..................................................................................................................... 6
10 – 11 September ...........................................Eject 2010 .............................................................................................................................. Hilversum ....................................................................................................................................................... 15
12 September...................................................The Rietveld Aircraft: Utrechts Uitfeest ......................................................................................... Utrecht, Centraal Museum 2 ........................................................................................................................... 16
17 – 23 September ...........................................Nature, Materials and Achitecture: New sustainable solutions for the future .................................... Utrecht, Architectuurcentrum Aorta 5 ................................................................................................................ 16
18 September – 03 October ..............................10 Years Via Milano New Dutch Design ..................................................................................... Amsterdam, Oude Kerk 16 ............................................................................................................................... 17
20 – 20 September ...........................................Studium Generale: Rietveld & De Stijl ......................................................................................... Utrecht, Universiteit Academiegebouw 17 .......................................................................................................... 24
24 – 26 September ...........................................Inside Design Amsterdam 2010 ................................................................................................. Amsterdam, Lloyd Hotel 19 ............................................................................................................................... 25
24 – 26 September ...........................................Re:Frame ................................................................................................................................ Amsterdam, Loods 6 20 ................................................................................................................................... 28
25 September – 03 October ..............................Woonbeurs Amsterdam ........................................................................................................... Amsterdam, RAI 21 ......................................................................................................................................... 29
25 September – 03 October ..............................Via Milano New Dutch Design #10 ........................................................................................... Amsterdam, RAI 21 ......................................................................................................................................... 29
27 September...................................................Studium Generale: Rietveld & Architecture ................................................................................. Utrecht, Universiteit Academiegebouw 17 .......................................................................................................... 28
1 – 2 October ..................................................25 years Hollandse Hoogte....................................................................................................... Amsterdam, Pakhuis de Zwijger 1 ..................................................................................................................... 6
4 October ........................................................Studium Generale: Rietveld International ..................................................................................... Utrecht, Universiteit Academiegebouw 17 .......................................................................................................... 29
4 – 29 October ................................................Feelosophy .............................................................................................................................. Amsterdam, Design Bridge 22 .......................................................................................................................... 30
9 October ........................................................Guided Tour: Rietveld and his Contemporaries ............................................................................ Utrecht, Universiteit Academiegebouw 17 .......................................................................................................... 28
11 October ......................................................Studium Generale: Rietveld & Art and Design .............................................................................. Utrecht, Universiteit Academiegebouw 17 .......................................................................................................... 29
13 – 20 October ..............................................HKU Design Route.................................................................................................................... Utrecht, various design stores ........................................................................................................................... 30
16 – 17 October ..............................................Rietveld Eyecatchers ................................................................................................................. in and around Utrecht and Amsterdam .............................................................................................................. 31
20 October ......................................................C-mon & Kypski Concert ........................................................................................................... Utrecht, Tivoli 23 ............................................................................................................................................. 32
20 October – 30 January 2011 .........................Rietveld‘s Universe ................................................................................................................... Utrecht, Centraal Museum 2 ........................................................................................................................... 33
21 October ......................................................Modernism Today: Transforming Rietveld ................................................................................... Utrecht, Pastoe Fabriek 10 ................................................................................................................................ 10
21 October ......................................................Gamelab #5 ........................................................................................................................... Amsterdam, Pakhuis de Zwijger 1 ..................................................................................................................... 6
21 October ......................................................Taste it ................................................................................................................................... Amsterdam, Stedelijk Museum 3 ...................................................................................................................... 34
22 October ......................................................C-mon & Kypski Concert ........................................................................................................... Amsterdam, Van Gogh Museum 24 ................................................................................................................... 32
22 October ......................................................Modernism Today: Rietvelds Experiments ................................................................................... Amsterdam, Stedelijk Museum 3 ...................................................................................................................... 11
27 October ......................................................Beamlab #20 .......................................................................................................................... Amsterdam, Pakhuis de Zwijger 1 ..................................................................................................................... 6
30 October ......................................................No Market ............................................................................................................................. Utrecht, Stadhuisplein 7 ................................................................................................................................. 35
31 October ......................................................Rietveld‘s Universe Lecture ......................................................................................................... Utrecht, Centraal Museum 2 ........................................................................................................................... 36
20 21