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Phoenix                       iti
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          Why the music
          industry is f*cked!!
          Jeremiah Trnka
Phoenix




          http://www.flickr.com/photos/sanbeiji/2769180841/
          http://www.flickr.com/photos/casanovapacifista/2836808411/
          http://www.flickr.com/photos/denn/97210332/
Phoenix
Phoenix
Phoenix
CDs     Single Downloads
Phoenix   900


          675


          450


          225


            0
             2003                       2006               2007
            Source: Nielsen SoundScan
Phoenix
quot;If (the iTunes store) were forced simply to
          absorb any increase in its mechanical
Phoenix
          royalty rate, the result would be to
          significantly increase the likelihood of the
          store operating at a financial loss. Apple has
          repeatedly made clear that it is in this
          business to make money and most likely
          would not continue to operate (the iTunes
          store) if it were no longer possible to do so
          profitably.quot;
                                                Eddy Cue
                                          Vice President of iTunes
Phoenix
Phoenix


          Ever thought about
          where your 99 cents
          goes??
Phoenix




          http://www.flickr.com/photos/betoinorge/2053238266/
          http://www.flickr.com/photos/farshadebrahimi/355404768/
          http://www.flickr.com/photos/pulguita/736468969/
Phoenix




          http://www.flickr.com/photos/angela7/75766409/
          http://www.flickr.com/photos/92833011@N00/1170794836/
          http://www.flickr.com/photos/eschipul/252930797/
“Talent is not the barrier to these
          musicians’ careers: exposure makes the
Phoenix
          difference... This is a great opportunity for
          the Internet to be fully utilized to help build
          real careers for real musicians.”
                                          Kimber Lanning
                                       Owner, Modified Arts & Stinkweeks
Phoenix
“If you give people a chance to make an
          impact, and you let them see the evidence
Phoenix
          of their impact, they will respond. They
          naturally want to make a difference in the
          world, they want to respond but mostly they
          feel helpless.”
                                       Matt Flannery
                                          Co-Founder, Kiva.org
                                             from CauseWired
Phoenix
Phoenix




          http://www.flickr.com/photos/chacon/482634722/
          http://www.flickr.com/photos/gbaku/488463939/
          http://www.flickr.com/photos/cambodia4kidsorg/550094936/
Phoenix



          Get more for
          your 99 cents!!
The Music Business Today

Phoenix



          $6,000,000 = $3,400,000
            Download Revenue   Estimated Artist Income
The Future

Phoenix



          $6,000,000 = $98,000,000
           Estimated Initial Capitalization   Total Estimated Artist Income Over 5 Years
Phoenix

          Jeremiah Trnka
          founder@plamusic.com
          Follow me @PLAmusic
          http://blog.plamusic.com

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Why the [traditional] music industry is f*cked!! - Jeremiah Trnka

  • 1. al on Phoenix iti ad tr Why the music industry is f*cked!! Jeremiah Trnka
  • 2. Phoenix http://www.flickr.com/photos/sanbeiji/2769180841/ http://www.flickr.com/photos/casanovapacifista/2836808411/ http://www.flickr.com/photos/denn/97210332/
  • 6. CDs Single Downloads Phoenix 900 675 450 225 0 2003 2006 2007 Source: Nielsen SoundScan
  • 8. quot;If (the iTunes store) were forced simply to absorb any increase in its mechanical Phoenix royalty rate, the result would be to significantly increase the likelihood of the store operating at a financial loss. Apple has repeatedly made clear that it is in this business to make money and most likely would not continue to operate (the iTunes store) if it were no longer possible to do so profitably.quot; Eddy Cue Vice President of iTunes
  • 10. Phoenix Ever thought about where your 99 cents goes??
  • 11. Phoenix http://www.flickr.com/photos/betoinorge/2053238266/ http://www.flickr.com/photos/farshadebrahimi/355404768/ http://www.flickr.com/photos/pulguita/736468969/
  • 12. Phoenix http://www.flickr.com/photos/angela7/75766409/ http://www.flickr.com/photos/92833011@N00/1170794836/ http://www.flickr.com/photos/eschipul/252930797/
  • 13. “Talent is not the barrier to these musicians’ careers: exposure makes the Phoenix difference... This is a great opportunity for the Internet to be fully utilized to help build real careers for real musicians.” Kimber Lanning Owner, Modified Arts & Stinkweeks
  • 15. “If you give people a chance to make an impact, and you let them see the evidence Phoenix of their impact, they will respond. They naturally want to make a difference in the world, they want to respond but mostly they feel helpless.” Matt Flannery Co-Founder, Kiva.org from CauseWired
  • 17. Phoenix http://www.flickr.com/photos/chacon/482634722/ http://www.flickr.com/photos/gbaku/488463939/ http://www.flickr.com/photos/cambodia4kidsorg/550094936/
  • 18. Phoenix Get more for your 99 cents!!
  • 19. The Music Business Today Phoenix $6,000,000 = $3,400,000 Download Revenue Estimated Artist Income
  • 20. The Future Phoenix $6,000,000 = $98,000,000 Estimated Initial Capitalization Total Estimated Artist Income Over 5 Years
  • 21. Phoenix Jeremiah Trnka founder@plamusic.com Follow me @PLAmusic http://blog.plamusic.com