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a publication of
IgniteXDS.com
Company
Culture
the
New
2
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the New Company Culture
the OLD Culture
Boxed-In Thinking
Dull Creativity
Rigid Environments
3
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the New Company Culture
That might work for
Mediocrity, but what about
Greatness?
4
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the New Company Culture
Greatnessis Born out of
Risk Taking!
5
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the New Company Culture
6
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the New Company Culture
the OldCulture
Results in Employees
Focusing solely on
7
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the New Company Culture
Which usually
turns into...
all they think
about in life!
8
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the New Company Culture
We Spend an
Average of
of Our Lives
at Work!
20%
9
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the New Company Culture
We Shouldn’t Have to
Suffer Through It!
10
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the New Company Culture
WHOA!
So we decided to
take a risk and
Change the
Culture!
11
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the New Company Culture
We took a step back
and looked at our
like our
Customer.
Staff
12
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the New Company Culture
So How Do We Attract the
Best Customers?
13
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the New Company Culture
We Use Inbound
Marketing to Create
Empathy,
Inclusion 
Passion
in our Customers
14
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the New Company Culture
We Do this
to Create
Lasting
Relationships
based on
Happiness 
Mutual Success
15
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the New Company Culture
Our Mission is to Make sure Our
Customers  Our Staff Always Feel
Included  Successful
16
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the New Company Culture
Commitment to
the Success 
Happiness of
the Customer will
earn you their
Love,
Attention
 Loyalty.
17
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the New Company Culture
Happiness
 Success
are the two
Pillars of our
New Culture
18
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the New Company Culture
1.) Transparency
2.) Awesomeness
3.) Particular
4.) Mastery
5.) Wisdom
6.) Truth
7.) Balance
8.) Change
With these goals in mind we created a code for our new culture...
19
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the New Company Culture
Transparency.
No More Hoarding All the Good Ideas!
20
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the New Company Culture
Everyone
Has a Voice!
Great ideas can
come from any
where, from
anyone at
any time.
21
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the New Company Culture
Everyone is
in the Loop!
Nothing is EVER
kept secret. Trust 
Loyalty are a major
priority for us.
22
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the New Company Culture
Awesomeness.
Freedom to Be Who We Are - AWESOME!
23
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the New Company Culture
Our Company Culture is an Environment
Built Around the Three ‘F’s.
24
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the New Company Culture
It’s Not About the Hours You’ve Worked, but
How You Get Things Done!
The Environment Needs to Reflect the
Personality and Style of the Company.
Getting Enough Time Away is a Must in
Order to Cultivate the Best Creativity.
25
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the New Company Culture
We’ve Adopted the phrase
Use Common Sense
to make decisions about
EVERYTHING!!!Customers, Clients, Work Hours, Sick Days, Snow
Days, Vacation, Work Environment, Office Happy Hour!
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26the New Company Culture
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the New Company Culture
This gives us the
unique ability to
Express 
Explore our
Awesomeness!
28
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the New Company Culture
But Not
Everyone is
a Good Fit!
29
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the New Company Culture
We’re Looking for
Unorthodox Professionals!
30
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the New Company Culture
Particular.
We’re Very Picky About Our Peers
31
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the New Company Culture
1.) Honest
2.) Open
3.) Effective
4.) Adaptable
5.) Remarkable
6.) Compassionate
Instead of ONLY Accessing Skills We Focus on Personality Traits in our Igniters.
32
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the New Company Culture
The Personality Code Helps Decide Who Is a
Good Fit and who is NOT!
33
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the New Company Culture
Mastery.
We Are All Rock Stars  Rocket Scientists!
34
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the New Company Culture
We’re so picky
because
Individual
Mastery is
key to the
Success
of the
Company.
35
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the New Company Culture
We Support Our
Individual
Mastery by
Sharing
All Ideas
Throughout the
Entire
Company.
36
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the New Company Culture
Together We Grow  Expand our
Individual Mastery
for the Good of the Whole.
37
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the New Company Culture
Wisdom.
Equates to Fearlessness, Reflection  Simplicity
38
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the New Company Culture
Fearlessness.
We Don’t Fear Failure,
We Embrace the Unknown.
39
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the New Company Culture
Reflection.
True Wisdom requires
having the Guts to Change.
40
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the New Company Culture
Simplicity.
Simple is Always Best. Don’t
Ever Lose Site of That!
41
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the New Company Culture
Truth.
Data  Facts Don’t Lie!
42
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the New Company Culture
If You Disagree with the Plan
SAY SO!
43
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the New Company Culture
Only the Best Ideas
will Survive Scrutiny.
44
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the New Company Culture
Data Provides Clarity but it
Does NOT Drive
the Ship!
0
100
200
300
400
500
600
700
Top Priority!
Top Priority!
Top Priority!
45
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the New Company Culture
We Decide How to
Move Forward!
Remember Moving Forward is Always
Better than Standing Still!
46
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the New Company Culture
Balance.
Work + Life NOT Work vs. Life
47
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the New Company Culture
It Used to be You had to
Escape Work to Enjoy Life.
48
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the New Company Culture
Now the New Culture is
Enjoy Work  Enjoy Life.
49
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the New Company Culture
Change.
It’s the Only Constant
50
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the New Company Culture
We Want to Be Known for Being
Great Leaders
 Risk Takers!
51
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the New Company Culture
We Know We Will
Never Stop
Learning,
Teaching,
Creating 
Growing!
52
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the New Company Culture
Special Thanks to the Old Ways
for Making All the Mistakes!
We Couldn’t Have Done
it Without You!

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Ignite XDS | Our Company Culture eBook