Were you at Mozcon 2015? Did you miss it but want all the info? Check out Mary Bowling's slides from her talk on Local Search from the MozCon Conference! Get actionable tips and advice to improve your local search presence! #mozcon #localsearch

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@MaryBowling #Mozcon
Photo by Theilr
Google local algos

3.
@MaryBowling #Mozcon 2015
@MaryBowling #Mozcon
Photo by Theilr
Google local algos
Marketing tactics

4.
@MaryBowling #Mozcon
2004

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@MaryBowling #Mozcon
2007

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@MaryBowling #Mozcon
2008-
2009

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@MaryBowling #Mozcon
2010

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@MaryBowling #Mozcon
2012

9.
@MaryBowling #Mozcon
2013

10.
@MaryBowling #Mozcon
2015

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@MaryBowling #Mozcon
Google local algos

12.
@MaryBowling #Mozcon
Google local algos
Marketing tactics

13.
@MaryBowling #Mozcon
Proximity Relevance Prominence

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@MaryBowling #Mozcon
Proximity Relevance Prominence

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@MaryBowling #Mozcon
Proximity Relevance Prominence

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@MaryBowling #Mozcon
Proximity Relevance Prominence

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@MaryBowling #Mozcon

18. Centroid
@MaryBowling #Mozcon
2004
2015

19. Dominate
in the area
around you
@MaryBowling #Mozcon

20. Expand
realistically
@MaryBowling #Mozcon

21. Virtual
=
fake
@MaryBowling #Mozcon
http://
www.investopedia.com/
terms/v/virtual-office.asp

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@MaryBowling #Mozcon
Google says: “Use a
precise, accurate address to
describe your business
location. PO Boxes or
mailboxes located at remote
locations are not
acceptable.”

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@MaryBowling #Mozcon
Fake ?
maybe

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@MaryBowling #Mozcon
Google says: “If your
business rents a temporary,
‘virtual’ office at a different
address from your primary
business, do not create a
page for that location unless
it is staffed during your
normal business hours.”

25.
@MaryBowling #Mozcon
Faking
it ?
Photo
by
@Doug88888

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@MaryBowling #Mozcon

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@MaryBowling #Mozcon
Google
needs to
trust
location

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@MaryBowling #Mozcon

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@MaryBowling #Mozcon
Citation: “A mention of a business
name in close proximity to its address,
phone number, or both. Used by the
search engines to weigh both the
accuracy and popularity of businesses
in their indexes.”
https://moz.com/learn/local/local-search-terms-glossary

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@MaryBowling #Mozcon
Citations
quality
over
quantity
Apple
Maps
Connect

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@MaryBowling #Mozcon

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@MaryBowling #Mozcon
GMB
guidelines
have
changed
https://support.google.com/business/answer/3038177?hl=en

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@MaryBowling #Mozcon
New
rules for
agencies

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@MaryBowling #Mozcon
Categories
reinforce
relevance

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@MaryBowling #Mozcon
Be
specific

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@MaryBowling #Mozcon
Reinforce
categories
Add sub-
categories

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@MaryBowling #Mozcon
Use
category
tools
https://moz.com/local/categories/engine/mozlocal
http://blumenthals.com/Google_LBC_Categories

38.
@MaryBowling #Mozcon

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@MaryBowling #Mozcon
Build
pages for
cats and
subcats

40.
@MaryBowling #Mozcon

41.
@MaryBowling #Mozcon

42.
@MaryBowling #Mozcon

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@MaryBowling #Mozcon
Local
Ranking
Factors
Survey
https://moz.com/local-search-ranking-factors

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@MaryBowling #Mozcon
Listen
to your
customers

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@MaryBowling #Mozcon
Fix
business
problems

46.
@MaryBowling #Mozcon

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@MaryBowling #Mozcon
Get
real
links

48.
@MaryBowling #Mozcon
Local
links
are
easier

49.
@MaryBowling #Mozcon
Grow
local
barnacles

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@MaryBowling #Mozcon
Go
hyper
local

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@MaryBowling #Mozcon
Build
good
local
karma

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@MaryBowling #Mozcon
Move
referrals
online

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@MaryBowling #Mozcon
Use
local
media

54.
@MaryBowling #Mozcon

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@MaryBowling #Mozcon