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Internet Marketing Review
Clearing Up the Confusion about
Copywriting
Copywriting should not be confused with the process of getting a Copyright. A Copyright is a
recorded submission of something that has already been written, and needs the protection offered
by this process to prevent unauthorized use or sale of duplicates of your work. Let's take a look at
what is involved in writing copy that is either for sale, or to be used in some printed form.
In the cyber world of the Internet, entrepreneurs are busily writing content to describe their
products and services, and these documents are then accessible to the world. It usually doesn't take
long to realize how time consuming it is to write fresh and original content, and they hire someone
to do for them. Providing this type of copy is known as copywriting.
When the search engines started requiring 'original' content, providing this type of service requires
writing without duplicating the content on some other website. If there is duplication, the SE spiders
will detect it and either ignore your web site, or completely block it out of their search engine results
pages.
It may seem like it would be easy to sit down and simply start writing, but when it comes to writing
for the Internet, there is a lot more involved in it than writing a book. Online businesses are trying to
rank as high in the SERPs as possible by using specific words which the SEs use as keywords to
produce their results.
In most cases, these keywords need to appear in specific locations of a document in order to help
rank the page higher in the SE results. The effort gets more exciting when the SEs decide to change
their algorithms for this location. Attempting to stay informed of such changes can be a daunting
task.
The writing style that is used can also be an issue in where a web site ranks in the search engines.
There are certain types of punctuation which are either penalized, or totally ignored, when the
document is indexed. Using numbered lists, and special characters can results in your page not even
appearing in the search engines.
Article directories also have requirements on what type of content they will allow you to submit to
their services, and can be even more reason to need the services of someone who is in the know
about SE requirements. When attempting to promote your web site, you may want to consider
having a company do your copywriting for you.