Ike Lemuwa Group, LLC and ILG Fundraising Coaching Group provides FREE fundraising apps and Hypnotic Contents that assist start up companies, individuals and groups organize local, regional, national and global fundraising cell groups in 198 nations.. ILG CEO Networks in 198 nations partners with ILG CEO Branding Support Team to assist emerging ILG CEO Network member raise seed funds, branding their respective ideas and provide 24/7 reputation defense both online and offline

1. Media Recommendation
Ike E Lemuwa Group

2. Proposal Review and Recommendation
 Budget:
- Unknown
 Dates: unknown
 Target Audience:
o Multiple products, multiple targets
 Campaign Objectives:
o Drive Sales, other objectives are unknown
 Success Metrics:
o Increased sales volume
 Ad Sizes:
o Info not shared by purchaser
- Solutions and Tactics
o -Run "prospecting", a tactic which leverages third party data to
identify and reach your target audience
o -Run remarketing and Demo-targeted Filtering to maximize
efficiencies and scale
o -Target contextually-relevant channels to reach users when they
are most engaged with the brand category
o -Run similar strategies in video
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3. 3
Awareness
Familiarity
Opinion
Consideration
Intention
Shopping
Purchase
Contextual
/ Filtering
Remarketing
Prospecting
1. Contextual Targeting: Leveraging content verticals across the Google’s
display network to reach your target on the websites they visit
•Page-level Category Targeting Driven by Google’s Contextual
Engine
2. Filtering: Use a “run of network” placement to achieve max
reach across the broader internet market.
3. Prospecting: Leverage 3rd party data sources to define & reach custom
audience segments that represent potential new customers
•Offline and Online data of past shoppers of products, brands
purchased and psychographic attributes.
•Can be targeted through Google’s display network
4. Remarketing: Targeting users that have been to the your site and have
clicked or performed an action , those users who have visited will then
receive your ads when visiting other various websites.
•Increases site traffic and sales by targeting users who are already
interested in the stores and moving them further down the
purchase funnel
•Serves as a reminder to users/customers to purchase
Strategic Recommendation - Display
Recommend Utilizing Display to Achieve Your Goals

4. Strategy 1 Filtering
4
•Filtering ad: Used to reach high funnel users/customers to gain familiarity
with your companies products.
• Use demographic data from your site to target the users most likely to be interested in
your site’s content
•Achieve lowest eCPM
•Broadest reach of potential customers
•Reach all demographics in the area
•Google offer’s campaign optimization within their UI
Awareness
Familiararity
Opinion
Consideration
Intention
Shopping
Purchase
Filtering/RON

5. Strategy 1- Google Display Network
5
Account with G.D.N.
•Use ONLY demo targeting to
reach all users who fit within
your site’s most frequent visitors
•Use Google analytics to see
WHO is visiting your site thru
these ads
Knowing who your audience is
valuable when planning your
next campaign. If only males 25-
35 are interacting with your site,
it makes sense to only target
them in your future media buys
Awareness
Familiararity
Opinion
Consideration
Intention
Shopping
Purchase
Filtering/RON

6. Strategy 2- Data Prospecting
6
Leverage Google’s 1st party Data to target behaviors that align with your target audience.
Align your ads with only user’s who have shown interest in the genre you are in. This strategy
will be higher in price, but brings the most qualified audience
•Examples of Targeting categories:
•Can not give accurate examples with
current information
•Find people who would be interested in
your products
•Free Apps
•Free Private Label Rights to ILG CEO
Club
•Free Private Label ILG Hypnotic
Contents
•Free eCourse to ILG CEO Club
Members
Prospecting

7. 7
Strategy 3-Category Targeting-Page Level
Classified Site
Pets
Cars for sale
Jobs
Page-level Categories
Contextual/Category Targeting allows us
to locate actual pages within sites that
are categorized to pre-defined subjects
Examples???:
•I don’t have access to the apps or books, so I am unable to give you
accurate examples
•Find sites that talk about classifieds

8. Strategy 4 - Remarket
8
•Retargeting: Targeting users that have been to your site and have
clicked or performed an action there; those users will then receive your
ads when visiting sites across the web
•Increases site traffic and sales by targeting users who are already
interested in the information on your site
•Serves as a reminder to users/customers to visit the stores
Awareness
Familiararity
Opinion
Consideration
Intention
Shopping
Purchase
Retargeting

9. Strategy 4 – How to achieve
9
There are a number of services available online that provide remarketing advertising. You simply
place tags on your site that will track the engagement of users. These cookies are then used to
target your banner advertisements at the users who have already engaged in with your site.
Remarketing has been proven across industries
to be the most efficient digital media method
across industries and verticals.
Free Trial with Adroll
http://www.adroll.com/
Bring back lost customers efficiently
Design campaigns in minutes then get back to
running your business.
Increase revenue and sales effortlessly
These services charge on a CPM basis,
shop around and find the best rates. The
best campaigns can return $8-10 per $1
spent.

10. Strategy 4 – Tracking Progress
10
Remarketing is a great way to gain insights on your users. After you learn who your
audience is from your on site analytics, now you can learn WHERE your audience visits
online. This information will be invaluable in future campaigns.
•Use your internal analytics to
track what sites visitors are
coming from.
•Confirm these learnings with
the remarketing companies
data
•Develop a clear picture of who
and where your audience is

11. 11
Awareness
Familiararity
Opinion
Consideration
Intention
Shopping
Purchase
Youtube Video: focusing on in-stream online video advertising. In-
stream video ads are displayed in sequence before or during the
video content being consumed by the users. Engaging users in
your brand via a short video message to increase clicks and brand
awareness
Video
Strategic Recommendation – Youtube Video
•This method uses the content of the videos being played
to determine who to show the ads to.
•Appropriate for broad-level reach campaigns
•More efficient than playing ads to the full network, but
will have a higher price
Contextual
Targeting
We Recommend Utilizing Video to Achieve Your Branding Goals
•Uses Google’s collected data to target users you know
are interested in the same subject matters your
customers are.
•Efficient use of ad dollars, but again higher cost than
RON
•Effective way to spread your message to thousands of
users, while staying within your budget
User Interest
Targeting

12. Next Steps
 Sign up for the recommended services, or find similar services on your
own.
 Google’s Display Network
 Youtube’s video within the GDN
 Adroll
 Place tracking pixels on your pages
 Confirm pixels are firing
 Set up multiple ads with varying messages to test your creative. Only
run the creative that performs well.
 Find the demographics of your audience.
 You can reach out to me any time you have questions.
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Bcooter151@gmail.com