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MARKETING COMMUNICATIONS PLAN
STARWOOD HOTELS & RESORTS
S H E R A T O N
L E M E R I D I A N
S T. R E G I S
T H E W E S T I N
F O U R P O I N T S
E L E M...
STARWOOD HOTELS & RESORTS
1 2 0 0 P R O P E R T I E S W O R L D W I D E
GOAL to B E C O M E “ E Q U I T Y L I G H T ”
F R ...
C L A S S I C C O M P E T I T O R S
HILTON HOTELS WORLDWIDE
VALUE PROPOSITION
THE
B E S T
OF WHAT EVERY CITY
HAS TO OFFER
F A S H I O N
D E S I G N
M U S I C
W I N S I D E R
T A R G E T A U D I E N C E
M O B I L E
VOTED
THE MOST DIGITALLY COMPETENT BRAND
IN THE HOTEL INDUSTRY
/ 2013
C O L L A B O R A T I O N S
H R C
C H A R I T Y : W A T E R
B L I S S
C F D A { FASHION INCUBATOR }
M E RCEDES-BENZ / FASH...
SOCIAL MEDIA
H A P P E N I N G S
PR
A G E N C Y O F R E C O R D RDA
I N S T A G R A M
F A C E B O O K
T W I T T E R
T U M B L R
H A P P E N I N G S
P R
P R
P R
P R
P R
C A N T H E R E B E
S U C H A T H I N G
A S I M C O V E R L O A D ?
A P R I L 1
N E W C O M P E T I T O R S
“LUXURY IS EACH INDIVIDUAL
DEFINING WHAT LUXURY IS
TO THEM, I WANT A
LUXURIOUS EXPERIENCE,
BUT...
W Hotel Marketing Communication Plan
W Hotel Marketing Communication Plan
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W Hotel Marketing Communication Plan

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An analysis of the W Hotel brand and its Integrated Marketing Communications plan.

Publié dans : Marketing
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W Hotel Marketing Communication Plan

  1. 1. MARKETING COMMUNICATIONS PLAN
  2. 2. STARWOOD HOTELS & RESORTS S H E R A T O N L E M E R I D I A N S T. R E G I S T H E W E S T I N F O U R P O I N T S E L E M E N T THE L U X U R Y C O L L E C T I O N L O F T
  3. 3. STARWOOD HOTELS & RESORTS 1 2 0 0 P R O P E R T I E S W O R L D W I D E GOAL to B E C O M E “ E Q U I T Y L I G H T ” F R A N C H I S E > R E A L E S T A T E
  4. 4. C L A S S I C C O M P E T I T O R S HILTON HOTELS WORLDWIDE
  5. 5. VALUE PROPOSITION THE B E S T OF WHAT EVERY CITY HAS TO OFFER
  6. 6. F A S H I O N D E S I G N M U S I C W I N S I D E R
  7. 7. T A R G E T A U D I E N C E
  8. 8. M O B I L E
  9. 9. VOTED THE MOST DIGITALLY COMPETENT BRAND IN THE HOTEL INDUSTRY / 2013
  10. 10. C O L L A B O R A T I O N S H R C C H A R I T Y : W A T E R B L I S S C F D A { FASHION INCUBATOR } M E RCEDES-BENZ / FASHION WEEK M I X . D J A M E R I C A N E X P R E S S H A V A I A N A S
  11. 11. SOCIAL MEDIA H A P P E N I N G S PR
  12. 12. A G E N C Y O F R E C O R D RDA
  13. 13. I N S T A G R A M
  14. 14. F A C E B O O K
  15. 15. T W I T T E R
  16. 16. T U M B L R
  17. 17. H A P P E N I N G S
  18. 18. P R
  19. 19. P R
  20. 20. P R
  21. 21. P R
  22. 22. P R
  23. 23. C A N T H E R E B E S U C H A T H I N G A S I M C O V E R L O A D ?
  24. 24. A P R I L 1
  25. 25. N E W C O M P E T I T O R S “LUXURY IS EACH INDIVIDUAL DEFINING WHAT LUXURY IS TO THEM, I WANT A LUXURIOUS EXPERIENCE, BUT I WANT TO WEAR MY JEANS..I WANT TO PARTAKE IN POPULAR CULTURE”

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