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Imani A. Richards
imani_richards@hotmail.com
(510) 685-9431
June 2, 2016
Dear Hiring Manager:
I am interested in applying for a rewarding career as a Social Media Marketing Specialist with your
organization. I look forward to using my skills and abilities to improve your organization’s marketing
strategies. I would make a great asset to your organization by utilizing my digital media, marketing,
and business writing skills.
I am a pop-culture enthusiast who follows the latest video gaming news on social media. I enjoy
engaging my followers and providing reviews on how gaming and toy companies can improve their
products. I have experience with using a variety of social media platforms such as Facebook, Twitter,
Tumbler, and Instagram. I also have experience with Adobe Creative Suite applications, such as In-
Design and Photoshop, and am also Microsoft Office certified.
I would love to use my skills to optimize the visibility and awareness of your company's business and
brand through Social Media Marketing. I look forward to managing your social media accounts by
implementing strategies and tactics that grow your followers, engage and retain them, and help
convert them into leads, customers, active fans, and promoters of your company.
I would also like to mention that I have received a certification in Social Media Marketing from
California State University, East Bay Continuing Education campus. In these classes I have learned
how to write a social media marketing strategy, how to use social media for public relations and
marketing, and how to manage a company’s reputation in the event of a crisis or legal issue through
social media. I look forward to working for your organization to demonstrate my content writing skills,
and my skills in monitoring and curating social media content.
Thank you for taking the time to consider me for this position. Feel free to call me at (510) 685-9431
or e-mail me at imani_richards@hotmail.com to schedule an interview.
Sincerely,
Imani A. Richards
Page 1 of 5
Imani A. Richards
imani_richards@hotmail.com
(510) 685-9431
CAREER OBJECTIVE: Social Media Marketing Specialist, Social Media Spam Analyst,
Marketing Communications Manager
SUMMARY OF QUALIFICATIONS:
• Certified in Social Media Marketing.
• Interest in Toys-To-Life gaming, Virtual Reality (VR) gaming, and Augmented Reality gaming.
• Frequently monitor social media accounts to eliminate spam such as inappropriate content,
individuals posing as celebrities, content that bullies and harasses, and those pretending to
be someone else on social media.
• Administrator of my own Social Media Marketing Consulting page on Facebook called Social
Igloo Consulting.
• Provide volunteer Social Media Marketing Consulting services for Digz Media Group.
• Monitor news feeds on Twitter, Facebook, Instagram, and YouTube, and experienced with
curating content and photo galleries for incoming posts worth sharing.
• Execute posts several times a day and respond to comments on social media.
• Learned how to create and maintain a social media calendar in social media classes.
• Conceptualized contests, quizzes, and giveaways to boost followers, audience engagement
and interaction through inspiration of companies like Gleam, Market Force Information Inc.,
and the Young America Corporation.
• Analyzed data and statistics, and prepared reports to interpret the findings.
• Maintain, recommend, and receive recommendations for updating digital media policies.
• View pre-recorded videos and live interaction videos via YouTube and Twitch for inspiration
for writing content that educates as well as entertains.
• Microsoft Office Certified in Word, PowerPoint, Excel and Outlook.
• An avid user of Social Media applications such as Facebook, Twitter, Instagram and Tumbler.
• Graphic design skills in Adobe In-Design, Adobe Photoshop, and Adobe Acrobat.
• Experience with conducting surveys using Survey Monkey and with conducting focus groups.
• Experience with initiating meetings using web conferencing tools such as Meetingbridge.
• Strong writing and editing skills for creating content for newsletters and brochures.
EDUCATION:
Social Media Marketing Certification, March 2016
California State University, East Bay, Hayward, CA
Masters in Business Administration, Marketing emphasis, Dec. 2005
California State University, East Bay, Hayward, CA
Masters of Science, Broadband Advertising, Jun. 2004
California State University, East Bay, Hayward, CA
Bachelor of Science, Business Administration, Marketing Concentration, Jun. 2001
California State University, Stanislaus, Turlock, CA
Imani A. Richards
imani_richards@hotmail.com
(510) 685-9431
PROFESSIONAL EXPERIENCE:
Social Media Consultant & Marketing Assistant, Aug. 2015 – Present
Digz Media Group – San Pablo, CA
• Owner and administrator of the Social Igloo Consulting page on Facebook at
www.facebook.com/SocialIgloo, providing tips, strategies, and best practices on all things
social media, in addition to providing volunteer Social Media Marketing Consulting services for
the Digz Media Group entertainment company and the “Diva Talk Tonite” show.
• Creator, manager, editor, and administrator of the Digz Media Group WordPress.com blog at
www.digzmediagroup.wordpress.com
• Curate content to engage with my followers, and share blog posts that capture their interests.
• Scout for local Bay Area artists to showcase their talents on the “Diva Talk Tonite” show aired
on KOFY TV 20, in addition to help on the set behind the scenes for the second season taping
of the “Diva Talk Tonite” show at OurTV studios.
• Create slide show videos via YouTube showing activities during events such as the taping of
the “Diva Talk Tonite Show, and the interviewing of guests during Super Bowl 50 for Digz
Media Group.
• A Pop-culture enthusiast who follows the latest video gaming and entertainment news on
social media and utilize my Social Igloo Consulting page to share these posts.
• Provide reviews and suggestions on how gaming and toy companies can improve their
products using a variety of social media platforms.
Administrative Support, Customer Service, Clerical Clerk, April 2011 – Present
Office Team, Accel Employment Agency, AppleOne Staffing Agency – Oakland, CA
• Front Desk Receptionist and Administrative Support for MTC.
• Coordinated engagement efforts via surveys, interviews and direct mail marketing, with clients
to lead them to the company’s website and assist them in the opt-out process if necessary at
Alameda County Waste Management Authority.
• Responded to questions, comments, and correspondence using a variety of digital tools and
software applications such as PC Miler mapping software at Bridge Terminal Transport.
• Exercised strong customer relations skills with a focus on building brand awareness and
favorable user experiences through encouraging mobile application downloads for the
Postmates and 511 Rideshare & Bicycling Transit Trip Planner mobile apps.
• Produced, prepared, and analyzed data for reports to track and measure metrics of customer
engagement and service interaction activities, to ensure contract guidelines and key
performance indicators are being achieved for continued future program funding.
• Maintained documentation updates of all standard operating procedure guidelines and training
materials for those such as social and digital media policies for the 511 Rideshare and
Bicycling organization.
• Engaged with customers and delivery workers to provided cutting-edge customer service
through online and mobile applications using digital tools and software such as Google Voice
and the Slack messaging application.
Imani Richards Social Media Marketing Resume
Imani A. Richards
imani_richards@hotmail.com
(510) 685-9431
Executive Assistant / Office Manager, March 2009 – Feb. 2011
Alameda County Associated Community Action Program (ACAP) - Hayward, CA
• Prepared a variety of marketing and advertising materials as well as accessed multiple
databases fulfilling marketing department initiatives.
• Attended and represented the ACAP program at community outreach events to educate
and advertise the programs wide variety of service offerings and training classes.
• Performed office administrative tasks developing and updating procedures and policies.
• Oversaw filing systems, maintained accurate records, and kept career center and library
displays stocked with informational program brochures and fliers.
• Reviewed completeness and accuracy of work performed by clerical support staff.
• Recorded, drafted and prepared meeting minutes and arranged for catering at Board
meetings.
Marketing Communications Specialist, Jan. 2006- Feb. 2009
Neopost Inc. - Hayward, CA
• Created, edited, and maintained content for new and existing product brochures and direct
mailers.
• Coordinated with marketing team members to plan, employ, and implement marketing
program initiatives such as promotional campaigns and graphical content.
• Consulted with a variety of experts such as public relations agencies and printing agencies
for press releases and promotional materials.
• Wrote and edited press releases, news articles, brochure copy, and inserts using graphic
design software such as Adobe In-Design and Adobe Photoshop.
• Compiled and published articles and graphical content for newsletters, in addition to
administering e-mail communication of the newsletters in electronic format.
• Composed and distributed e-mail invitations regarding company update meetings.
• Scheduled, advertised, and maintained regular PowerPoint webinar Presentations.
• Interfaced with marketing, sales, and legal departments regarding marketing initiatives,
sales performance monitoring and copyright and trademark management.
Imani A. Richards
imani_richards@hotmail.com
(510) 685-9431
Executive Assistant / Office Manager, March 2009 – Feb. 2011
Alameda County Associated Community Action Program (ACAP) - Hayward, CA
• Prepared a variety of marketing and advertising materials as well as accessed multiple
databases fulfilling marketing department initiatives.
• Attended and represented the ACAP program at community outreach events to educate
and advertise the programs wide variety of service offerings and training classes.
• Performed office administrative tasks developing and updating procedures and policies.
• Oversaw filing systems, maintained accurate records, and kept career center and library
displays stocked with informational program brochures and fliers.
• Reviewed completeness and accuracy of work performed by clerical support staff.
• Recorded, drafted and prepared meeting minutes and arranged for catering at Board
meetings.
Marketing Communications Specialist, Jan. 2006- Feb. 2009
Neopost Inc. - Hayward, CA
• Created, edited, and maintained content for new and existing product brochures and direct
mailers.
• Coordinated with marketing team members to plan, employ, and implement marketing
program initiatives such as promotional campaigns and graphical content.
• Consulted with a variety of experts such as public relations agencies and printing agencies
for press releases and promotional materials.
• Wrote and edited press releases, news articles, brochure copy, and inserts using graphic
design software such as Adobe In-Design and Adobe Photoshop.
• Compiled and published articles and graphical content for newsletters, in addition to
administering e-mail communication of the newsletters in electronic format.
• Composed and distributed e-mail invitations regarding company update meetings.
• Scheduled, advertised, and maintained regular PowerPoint webinar Presentations.
• Interfaced with marketing, sales, and legal departments regarding marketing initiatives,
sales performance monitoring and copyright and trademark management.

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Imani Richards Social Media Marketing Resume

  • 1. Imani A. Richards imani_richards@hotmail.com (510) 685-9431 June 2, 2016 Dear Hiring Manager: I am interested in applying for a rewarding career as a Social Media Marketing Specialist with your organization. I look forward to using my skills and abilities to improve your organization’s marketing strategies. I would make a great asset to your organization by utilizing my digital media, marketing, and business writing skills. I am a pop-culture enthusiast who follows the latest video gaming news on social media. I enjoy engaging my followers and providing reviews on how gaming and toy companies can improve their products. I have experience with using a variety of social media platforms such as Facebook, Twitter, Tumbler, and Instagram. I also have experience with Adobe Creative Suite applications, such as In- Design and Photoshop, and am also Microsoft Office certified. I would love to use my skills to optimize the visibility and awareness of your company's business and brand through Social Media Marketing. I look forward to managing your social media accounts by implementing strategies and tactics that grow your followers, engage and retain them, and help convert them into leads, customers, active fans, and promoters of your company. I would also like to mention that I have received a certification in Social Media Marketing from California State University, East Bay Continuing Education campus. In these classes I have learned how to write a social media marketing strategy, how to use social media for public relations and marketing, and how to manage a company’s reputation in the event of a crisis or legal issue through social media. I look forward to working for your organization to demonstrate my content writing skills, and my skills in monitoring and curating social media content. Thank you for taking the time to consider me for this position. Feel free to call me at (510) 685-9431 or e-mail me at imani_richards@hotmail.com to schedule an interview. Sincerely, Imani A. Richards Page 1 of 5
  • 2. Imani A. Richards imani_richards@hotmail.com (510) 685-9431 CAREER OBJECTIVE: Social Media Marketing Specialist, Social Media Spam Analyst, Marketing Communications Manager SUMMARY OF QUALIFICATIONS: • Certified in Social Media Marketing. • Interest in Toys-To-Life gaming, Virtual Reality (VR) gaming, and Augmented Reality gaming. • Frequently monitor social media accounts to eliminate spam such as inappropriate content, individuals posing as celebrities, content that bullies and harasses, and those pretending to be someone else on social media. • Administrator of my own Social Media Marketing Consulting page on Facebook called Social Igloo Consulting. • Provide volunteer Social Media Marketing Consulting services for Digz Media Group. • Monitor news feeds on Twitter, Facebook, Instagram, and YouTube, and experienced with curating content and photo galleries for incoming posts worth sharing. • Execute posts several times a day and respond to comments on social media. • Learned how to create and maintain a social media calendar in social media classes. • Conceptualized contests, quizzes, and giveaways to boost followers, audience engagement and interaction through inspiration of companies like Gleam, Market Force Information Inc., and the Young America Corporation. • Analyzed data and statistics, and prepared reports to interpret the findings. • Maintain, recommend, and receive recommendations for updating digital media policies. • View pre-recorded videos and live interaction videos via YouTube and Twitch for inspiration for writing content that educates as well as entertains. • Microsoft Office Certified in Word, PowerPoint, Excel and Outlook. • An avid user of Social Media applications such as Facebook, Twitter, Instagram and Tumbler. • Graphic design skills in Adobe In-Design, Adobe Photoshop, and Adobe Acrobat. • Experience with conducting surveys using Survey Monkey and with conducting focus groups. • Experience with initiating meetings using web conferencing tools such as Meetingbridge. • Strong writing and editing skills for creating content for newsletters and brochures. EDUCATION: Social Media Marketing Certification, March 2016 California State University, East Bay, Hayward, CA Masters in Business Administration, Marketing emphasis, Dec. 2005 California State University, East Bay, Hayward, CA Masters of Science, Broadband Advertising, Jun. 2004 California State University, East Bay, Hayward, CA Bachelor of Science, Business Administration, Marketing Concentration, Jun. 2001 California State University, Stanislaus, Turlock, CA
  • 3. Imani A. Richards imani_richards@hotmail.com (510) 685-9431 PROFESSIONAL EXPERIENCE: Social Media Consultant & Marketing Assistant, Aug. 2015 – Present Digz Media Group – San Pablo, CA • Owner and administrator of the Social Igloo Consulting page on Facebook at www.facebook.com/SocialIgloo, providing tips, strategies, and best practices on all things social media, in addition to providing volunteer Social Media Marketing Consulting services for the Digz Media Group entertainment company and the “Diva Talk Tonite” show. • Creator, manager, editor, and administrator of the Digz Media Group WordPress.com blog at www.digzmediagroup.wordpress.com • Curate content to engage with my followers, and share blog posts that capture their interests. • Scout for local Bay Area artists to showcase their talents on the “Diva Talk Tonite” show aired on KOFY TV 20, in addition to help on the set behind the scenes for the second season taping of the “Diva Talk Tonite” show at OurTV studios. • Create slide show videos via YouTube showing activities during events such as the taping of the “Diva Talk Tonite Show, and the interviewing of guests during Super Bowl 50 for Digz Media Group. • A Pop-culture enthusiast who follows the latest video gaming and entertainment news on social media and utilize my Social Igloo Consulting page to share these posts. • Provide reviews and suggestions on how gaming and toy companies can improve their products using a variety of social media platforms. Administrative Support, Customer Service, Clerical Clerk, April 2011 – Present Office Team, Accel Employment Agency, AppleOne Staffing Agency – Oakland, CA • Front Desk Receptionist and Administrative Support for MTC. • Coordinated engagement efforts via surveys, interviews and direct mail marketing, with clients to lead them to the company’s website and assist them in the opt-out process if necessary at Alameda County Waste Management Authority. • Responded to questions, comments, and correspondence using a variety of digital tools and software applications such as PC Miler mapping software at Bridge Terminal Transport. • Exercised strong customer relations skills with a focus on building brand awareness and favorable user experiences through encouraging mobile application downloads for the Postmates and 511 Rideshare & Bicycling Transit Trip Planner mobile apps. • Produced, prepared, and analyzed data for reports to track and measure metrics of customer engagement and service interaction activities, to ensure contract guidelines and key performance indicators are being achieved for continued future program funding. • Maintained documentation updates of all standard operating procedure guidelines and training materials for those such as social and digital media policies for the 511 Rideshare and Bicycling organization. • Engaged with customers and delivery workers to provided cutting-edge customer service through online and mobile applications using digital tools and software such as Google Voice and the Slack messaging application.
  • 5. Imani A. Richards imani_richards@hotmail.com (510) 685-9431 Executive Assistant / Office Manager, March 2009 – Feb. 2011 Alameda County Associated Community Action Program (ACAP) - Hayward, CA • Prepared a variety of marketing and advertising materials as well as accessed multiple databases fulfilling marketing department initiatives. • Attended and represented the ACAP program at community outreach events to educate and advertise the programs wide variety of service offerings and training classes. • Performed office administrative tasks developing and updating procedures and policies. • Oversaw filing systems, maintained accurate records, and kept career center and library displays stocked with informational program brochures and fliers. • Reviewed completeness and accuracy of work performed by clerical support staff. • Recorded, drafted and prepared meeting minutes and arranged for catering at Board meetings. Marketing Communications Specialist, Jan. 2006- Feb. 2009 Neopost Inc. - Hayward, CA • Created, edited, and maintained content for new and existing product brochures and direct mailers. • Coordinated with marketing team members to plan, employ, and implement marketing program initiatives such as promotional campaigns and graphical content. • Consulted with a variety of experts such as public relations agencies and printing agencies for press releases and promotional materials. • Wrote and edited press releases, news articles, brochure copy, and inserts using graphic design software such as Adobe In-Design and Adobe Photoshop. • Compiled and published articles and graphical content for newsletters, in addition to administering e-mail communication of the newsletters in electronic format. • Composed and distributed e-mail invitations regarding company update meetings. • Scheduled, advertised, and maintained regular PowerPoint webinar Presentations. • Interfaced with marketing, sales, and legal departments regarding marketing initiatives, sales performance monitoring and copyright and trademark management.
  • 6. Imani A. Richards imani_richards@hotmail.com (510) 685-9431 Executive Assistant / Office Manager, March 2009 – Feb. 2011 Alameda County Associated Community Action Program (ACAP) - Hayward, CA • Prepared a variety of marketing and advertising materials as well as accessed multiple databases fulfilling marketing department initiatives. • Attended and represented the ACAP program at community outreach events to educate and advertise the programs wide variety of service offerings and training classes. • Performed office administrative tasks developing and updating procedures and policies. • Oversaw filing systems, maintained accurate records, and kept career center and library displays stocked with informational program brochures and fliers. • Reviewed completeness and accuracy of work performed by clerical support staff. • Recorded, drafted and prepared meeting minutes and arranged for catering at Board meetings. Marketing Communications Specialist, Jan. 2006- Feb. 2009 Neopost Inc. - Hayward, CA • Created, edited, and maintained content for new and existing product brochures and direct mailers. • Coordinated with marketing team members to plan, employ, and implement marketing program initiatives such as promotional campaigns and graphical content. • Consulted with a variety of experts such as public relations agencies and printing agencies for press releases and promotional materials. • Wrote and edited press releases, news articles, brochure copy, and inserts using graphic design software such as Adobe In-Design and Adobe Photoshop. • Compiled and published articles and graphical content for newsletters, in addition to administering e-mail communication of the newsletters in electronic format. • Composed and distributed e-mail invitations regarding company update meetings. • Scheduled, advertised, and maintained regular PowerPoint webinar Presentations. • Interfaced with marketing, sales, and legal departments regarding marketing initiatives, sales performance monitoring and copyright and trademark management.