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branded content: 
new forms of brand 
communication 
-­‐ 
montecarlo 
Instituto Inesdi 
- 2014, November, 12th -
we always 
need Context, 
but… why?
context: 
right here, 
right now
hi, I’m Montecarlo 
@Imastranger
and this is 
a business school
some clues 
about 
communication
we are social animals
we share 
experiences
we tell 
stories
from theatre…
through literature…
to mass media
receiver 
receiver 
receiver 
sender ))))) receiver 
receiver 
receiver 
receiver
- one direction 
- same time 
- same message
but… 
what about 
“new” media?
from mass media 
to bit media 
(welcome to the XXIth century)
we are wired
O)))))) 
((((((O
- all directions 
- any time/place 
- personal message
we live in 
a global society
…but (in some way) 
it’s still based on 
a consumer economy
advertising 
(as we knew it) 
doesn’t work anymore
what about brands?
what about brand 
communication?
commercials
more commercials
more and more 
commercials
product placement
h$ps://www.youtube.com/watch?v=CK9lRE9l9zY
branded content
h$ps://www.youtube.com/watch?v=MKIpnBteI7Y
from possession 
to use
…to experience
we need to 
share stories
our 
stories
true 
stories
…but first we will 
have to understand 
who we are
Thank you 
very much! 
montecarlo 
www.imastrangerheremyself.com 
www.quimicavisual.com 
@Imastranger
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Brand Content: New Forms of Brand Communication

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Slides of my conference about Branded Content at Inesdi Institute, October 12th, 2014. Barcelona.

Publié dans : Business
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Brand Content: New Forms of Brand Communication

  1. 1. branded content: new forms of brand communication -­‐ montecarlo Instituto Inesdi - 2014, November, 12th -
  2. 2. we always need Context, but… why?
  3. 3. context: right here, right now
  4. 4. hi, I’m Montecarlo @Imastranger
  5. 5. and this is a business school
  6. 6. some clues about communication
  7. 7. we are social animals
  8. 8. we share experiences
  9. 9. we tell stories
  10. 10. from theatre…
  11. 11. through literature…
  12. 12. to mass media
  13. 13. receiver receiver receiver sender ))))) receiver receiver receiver receiver
  14. 14. - one direction - same time - same message
  15. 15. but… what about “new” media?
  16. 16. from mass media to bit media (welcome to the XXIth century)
  17. 17. we are wired
  18. 18. O)))))) ((((((O
  19. 19. - all directions - any time/place - personal message
  20. 20. we live in a global society
  21. 21. …but (in some way) it’s still based on a consumer economy
  22. 22. advertising (as we knew it) doesn’t work anymore
  23. 23. what about brands?
  24. 24. what about brand communication?
  25. 25. commercials
  26. 26. more commercials
  27. 27. more and more commercials
  28. 28. product placement
  29. 29. h$ps://www.youtube.com/watch?v=CK9lRE9l9zY
  30. 30. branded content
  31. 31. h$ps://www.youtube.com/watch?v=MKIpnBteI7Y
  32. 32. from possession to use
  33. 33. …to experience
  34. 34. we need to share stories
  35. 35. our stories
  36. 36. true stories
  37. 37. …but first we will have to understand who we are
  38. 38. Thank you very much! montecarlo www.imastrangerheremyself.com www.quimicavisual.com @Imastranger

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