Social media for sporting organisations - City of Moreland

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Social media for sporting organisations - City of Moreland

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Loren Bartley of Impactiv8 conducted a bespoke social media presentation for VICSPORT in partnership with SportsFocus on Wednesday 2 April 2014. The presentation was on Social Media For Sporting Organisations. Below is an outline of the topics discussed during this presentation: - How to develop a social media strategy for your sporting organisation or club. - Social Media For Sporting Organisations & ClubsSocial media sales funnel - Objectives – Attract, retain, reward - Target audience - Value proposition - Social media platform(s) - Private vs public social media - Branding, personality and tone - Community Guidelines - Usage Guidelines – policies, assign roles, training - Social Media Trends - Opportunities and emerging social media usage trends in sport to assist you in deciding which social media network(s) to develop a presence on and what other tools will assist you in the management of your social media presence. - Engagement - Diversification - Assets - Investment - Hashtags - Following individuals - Sponsorship - Community Management The role of online community engagement and management within your sporting organisation or club structure and what you need to do to ensure that you are adequately prepared to implement social media within the day-to-day resourcing and operations, whilst protecting your sporting organisation/club and members from a social media disaster. - Listening - Setting up the platforms - Building the community - Creating and sourcing engaging content - Monitoring and moderation - Converting community into action - Rewarding advocates For more information, visit: http://impactiv8.com.au/vicsportfan

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Loren Bartley of Impactiv8 conducted a bespoke social media presentation for La Trobe University Unisport on Sunday 2 February 2014. The presentation was on Social Media and How to Develop a Strategy to Better Service New and Existing Members. Below is an outline of the topics discussed during this presentation: Social Media Strategy How to develop a social media strategy for your sporting club - Social media sales funnel - Objectives – Attract, retain, reward - Target audience - Value proposition - Social media platform(s) - Private vs public social media - Branding, personality and tone - Community Guidelines - Usage Guidelines – policies, assign roles, training Social Media Trends Opportunities and emerging social media usage trends in sport to assist you in deciding which (additional) social media network(s) to develop a presence on and what other tools will assist you in the management of your social media presence. - Engagement - Diversification - Assets - Investment - Hashtags - Following individuals - Sponsorship Community Management The role of online community engagement and management within your club structure and what you need to do to ensure that your club is adequately prepared to implement social media within the day-to-day resourcing and operations of your club and how to protect your club and members from social media nightmares - Listening - Setting up the platforms - Building the community - Creating and sourcing engaging content - Monitoring and moderation - Converting community into action - Rewarding advocates

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The Teachers Mutual Bank Social Media Workshop conducted on Tuesday 20 November 2013 provided a variety of social media banking examples to demonstrate: - Social Media Sales Cycle - Using social media to assist in achieving overall business goals - Overview of social media networks - Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest, Instagram - Home Base (Banks & Website) vs Outposts (Social Media Platforms) - Professional and personal usage, including privacy - Hashtags - Examples of cross-platform promotions - Practical session For more information, visit: http://impactiv8.com.au/social-media-presentations/social-media-banking-examples

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The Mingara Social Media Masterclass conducted on Wednesday 28 August 2013 provided information and guidance on: - Social Media Opportunities - The Social Media Sales Funnel - Social Media Strategy - Home Base (Facility & Website) & Outposts (Social Media Platforms) - Social Media Usage Policy For Employees - Facebook Business Pages - Build Your Page & Brand - Facebook Apps - Connect With Your Ideal Audience - Engage With Your Community - Edgerank - Monitor - Measure - Facebook Advertising - Facebook Groups - Social Media Platforms - Content Creation & Sourcing Strategies - The Importance Of Blogging - Social Media Promotion Strategy - Email Marketing - Implementation Strategy - Social Media Measurement - Where To From Here - Destination Specific For more information, visit: http://impactiv8.com.au/social-media-presentations/mingara-social-media-masterclass

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The Warringah Council Social Media Workshop conducted on Tuesday 27 August 2013 focused on the social media strategy for the Warringah Aquatic Centre, providing information and guidance on: - Social Media Opportunities - Social Media Platforms - Social Media Strategy - Home Base (Facility & Website) & Outposts (Social Media Platforms) - Facebook Business Pages - Build Your Page & Brand - Facebook Apps - Connect With Your Ideal Audience - Engage With Your Community - Edgerank - Monitor - Measure - Facebook Advertising - Facebook Groups - Content Creation & Sourcing Strategies - Email Marketing For more information, visit: http://impactiv8.com.au/social-media-presentations/warringah-council-social-media-workshop

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Masters Swimming Australia State Administrators Workshop on 1-2 July 2013. The workshop provided loads of valuable information for the State Sporting Associations on: An recap on our last session (12 months previously); - An update on what has changed for Facebook in the past 12 months; - The importance of setting goals for your Facebook Page that align with your overall business goals; - How to build a targeted audience for your Facebook Page; - Tips for developing a content calendar; - How to create engaging content that people are more likely to share, comment and like; - Other social media platforms and how they can be integrated into the overall social media and marketing mix for an association; and - How to integrate social media into the day-to-day operations of an Association. For more information visit: http://impactiv8.com.au/social-media-presentations/how-to-use-facebook-effectively-to-attract-and-retain-club-members

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I conducted a workshop for Banyule & Whittlesea Councils on the “Social Media & Sport – A Community Building Partnership” on Wednesday 19 June 2013. The workshop provided loads of valuable information for sporting clubs and associations on: What social media is; The synergies between sport and social media; How ingrained the use of social media is within our everyday lives; Examples of the increasing integration of social media and sport; The opportunities social media provides for increased connectedness with key stakeholders; Examples of how social media can be used to add value to sporting communities; Examples of how social media can assist sports in attracting, rewarding and retaining members; Resource considerations when implementing a social media strategy; The importance of a social media usage policy/guidelines in sport that is consistent with all other policies within the sport (e.g. respect, privacy, harassment child protection, discrimination, disciplinary and grievance procedures, crisis management, etc); The importance of setting up processes for dealing with destructive or negative users; The importance of developing a social media strategy and what should go into that strategy. http://impactiv8.com.au/social-media-presentations/social-media-sport-a-community-building-partnership/

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I conducted a webinar for Active Management on the “Get Your Facebook Page In Shape: Facebook Features Fitness Professionals Should Focus On” on Friday 21 June 2013. Facebook seems to change more frequently than some people workout these days. This webinar went through some of the most changes to Facebook and how you can take advantage of these to acquire, retain and re-activate your Facebook community. In particular, we looked at how fitness professionals should be using: #Hashtags; Facebook Groups; Targeted Advertising http://impactiv8.com.au/social-media-presentations/get-your-facebook-page-in-shape-facebook-features-fitness-professionals-should-focus-on/

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