This document discusses the importance of aligning an organization's purpose, vision, and strategy. It provides reasons why having a clear purpose that is understood and lived throughout the organization can lead to higher performance, engagement, and value growth. Mapping out how the purpose and vision translate into goals and activities helps ensure everything is aligned and opportunities are seized. Understanding the fundamental reason the organization was founded and staying true to it is foundational for outperforming companies.

1. You’ve got the why, so what’s next?
Ask why
Challenge your purpose and identity by asking why you do what you do.
Go beyond what and how you do it. Is there a shared understanding
across your organisation? Getting to the heart of your purpose is key
to your culture and can highlight motivators for your people.
Live it Your purpose and in turn your values and behaviours should run through
and align with everything you do – use them as a guide to support
decision-making at every level to make the most of opportunities.
Get
Mapping
Look at building an objectives map so you can see how your purpose and vision
translates into your strategy and activities. Think about your goals, critical
success factors and the necessary conditions you need to achieve them. It’ll
help you understand the links and pick up on the opportunities for high
performance.
Your purpose and vision is your organisation’s compass and by aligning
everything you do to it, you can go on to achieve high performance.
Need convincing? Here’s a few reasons why you need to be clear on where
you’re heading and that everyone is moving in that direction too.
Purpose, Vision and
Strategic Alignment?
Why...
a study by Collins and Porras, found that
outperforming organisations understand the
fundamental reason they were founded and
why they exist - and stay true to it.
of employees do not think businesses do enough to instil a sense of
purpose in their work culture.
of managers cite failure to align as an obstacle.
of employees do not know what their company
stands for which can directly affect
engagement and in turn performance. than companies with low degrees of alignment.
Companies with both highly aligned cultures
and highly aligned innovation strategies have
40%40%
68%
Strong foundations
Set out your stall Growing up
Power of
Purpose
The Alignment Issue
Built to Last
59%
30% 17%
higher enterprise
value growth
higher profit
growth
? ?
?
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We’re passionate about what we do and dedicated to helping you and your
organisation be happy, healthy and sustainable. It may sound clichéd but it’s true.
From specialists in people development and quality management standards, to experts in the field of
high performance working, we are here to help you realise your ambitions – whether helping you to
improve systems, develop your people or grow your business.
If you want to talk about your people and performance, we’d love to hear from you.
(www.hbr.org)
(Deloitte)
(Global Innovation 1000)(Gallup)
PEOPLE POWER?
Have you unlocked your
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