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Understanding Purpose, Vision and Strategy Alignment

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Understanding Purpose, Vision and Strategy Alignment

  1. 1. You’ve got the why, so what’s next? Ask why Challenge your purpose and identity by asking why you do what you do. Go beyond what and how you do it. Is there a shared understanding across your organisation? Getting to the heart of your purpose is key to your culture and can highlight motivators for your people. Live it Your purpose and in turn your values and behaviours should run through and align with everything you do – use them as a guide to support decision-making at every level to make the most of opportunities. Get Mapping Look at building an objectives map so you can see how your purpose and vision translates into your strategy and activities. Think about your goals, critical success factors and the necessary conditions you need to achieve them. It’ll help you understand the links and pick up on the opportunities for high performance. Your purpose and vision is your organisation’s compass and by aligning everything you do to it, you can go on to achieve high performance. Need convincing? Here’s a few reasons why you need to be clear on where you’re heading and that everyone is moving in that direction too. Purpose, Vision and Strategic Alignment? Why... a study by Collins and Porras, found that outperforming organisations understand the fundamental reason they were founded and why they exist - and stay true to it. of employees do not think businesses do enough to instil a sense of purpose in their work culture. of managers cite failure to align as an obstacle. of employees do not know what their company stands for which can directly affect engagement and in turn performance. than companies with low degrees of alignment. Companies with both highly aligned cultures and highly aligned innovation strategies have 40%40% 68% Strong foundations Set out your stall Growing up Power of Purpose The Alignment Issue Built to Last 59% 30% 17% higher enterprise value growth higher profit growth ? ? ? !!! We’re passionate about what we do and dedicated to helping you and your organisation be happy, healthy and sustainable. It may sound clichéd but it’s true. From specialists in people development and quality management standards, to experts in the field of high performance working, we are here to help you realise your ambitions – whether helping you to improve systems, develop your people or grow your business. If you want to talk about your people and performance, we’d love to hear from you. (www.hbr.org) (Deloitte) (Global Innovation 1000)(Gallup) PEOPLE POWER? Have you unlocked your t. 0161 237 4200 e. orgimprove@growthco.uk w. orgimprove.growthco.uk The Growth Company is the trading name of Improvement Development Growth Ltd. Registered Office: Lee House, 90 Great Bridgewater Street, Manchester, M1 5JW. Be a better organisation. We're passionate about growing happy, healthy and sustainable businesses.

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