Do you have challenges in establishing a successful online presence and getting more business from the web? ASG's Digital Marketing Profile addresses WHY digital marketing is important for you, WHAT it encompasses, and HOW it is done, from digital strategy, to assets, to channels.

1. Agency Profile
Alpha Solutions Global
Alpha Solutions Global Pte. Ltd. (201411110Z), www.AlphaSolutions.com.sg, hello@alphasolutions

2. What is Digital Marketing?
Online and integrated activities to generated qualified leads for your business -
part of your whole business system.
Web
Assets
Leads Revenue
Channels

3. Why Digital Marketing is Essential
Customers are online and mobile
Where are your customers?
E-Marketer, March & April 2014

4. Why Digital Marketing is Essential
Customers trust digital and social info sources
Customers who research online before purchase
Trust recommendations of their friends
Trust recommendations of STRANGERS
Having reviews/testimonials on your website can boost
conversions by up to 20%

5. Why Digital Marketing is Essential
Online Consumers Judge Quickly
40% of users leave a webpage
after landing on it, without clicking
on anything further. (Bounce rate)

6. Why Digital Marketing is Essential
Your (global) competition is online
Neighbourhood, Local, Regional, Global competitors are competing for users’
attention and dollars
Market is dynamic and ever-changing

7. Why Digital Marketing is Essential
Lowest Cost-Per-Acquisition of Customer
CLOUD COMPUTING and the Internet means:
- Reach your perfect customer, faster and cheaper
- Automation and ease of mind
- Economies of scale and scope
- Lowered costs of creation of web assets and marketing channels
- Practically 0 downtime - brand, communicate and convert 24/7!
- Results of all marketing campaigns can be measured
Bottom line: Less marketing spend, real measurable results.
With less man-hours, coordination, and headaches.

8. ➢ No clear business objectives.
➢ Focus on frills and features, not
fundamentals.
➢ Follow ‘mood’ instead of best practices.
➢ No strategy/plan, only ‘do’.
➢ Not integrated, but ad-hoc initiatives.
➢ Vendors who do not understand your
company.
➢ Vendors who provide incomplete
services or jobs, or under-par service.
Why are most people getting it wrong?

9. The Alpha Solutions Process
Traffic Conversion Price Revenue
Branding and Positioning
“Clarity of Message”
How We Make You Money

10. How We Do It
Strategy
Your marketing
efforts are not
aligned with your
business
objectives.
We identify cost-
effective
marketing
activities that
yield the highest
return.
Positioning
Your business
and products are
not standing out
in the market.
We develop your
differentiated
positioning and
distil your
message for your
audience.
Development
You don’t have
expertise in web,
graphic design
and/or writing,
and don’t want to
get ripped off.
We build digital
assets with cost-
effective and
updated
technology.
Catered for you.
Lead
Generation
You don’t have
enough leads to
generate more
business volume.
We identify and
cost-effective
marketing
channels and
integrate them
to generate
targeted and
qualified leads.
Conversion
Your prospect to
paying-client
conversion rate
needs to be
higher.
We identify the
right message,
call to action &
mechanisms, and
optimize the
campaigns to
increase
conversions.

11. Introduction of Alpha Solutions
Integrated services, real business results.
We are:
➢ Businessmen first
➢ Practical and lean
➢ Transparent
➢ Reliable and professional
Consulting &
Strategy
Design &
Development
Online &
Social
Marketing
Project
Management
& Reporting
Content &
Copywriting
Training &
Coaching

12. Management Track Record
➢ Executive experience of more than 10 years in entrepreneurship, digital
strategy and consulting
➢ Features in traditional and online media
➢ Experience in SME consulting across industries and geographies
➢ Projects and campaigns for companies such as DBS, SingTel and SMEs

13. Street Smart University

14. Sahara Restaurant

15. Faizah Apparels

16. Nefertiti Restaurant

17. Alpha Solutions

18. Ilanji Infotech

19. Websites That Convert
Energy
Finance Education
Strong centre visual
Memorable and to-the-point
value proposition
Immediate call to action
Social proof - testimonials,
awards, features, community,
results
Images of target market, copy
focuses on benefits and
results
Addresses target market’s
needs and problems head on
- and how they solve it

20. Websites That Convert
Marketing Agency Business Coaching
Strong centre visual
Memorable and to-the-
point value proposition
Immediate call to action
Social proof -
testimonials, awards,
features, community,
results
Images of target market -
copy focuses on benefits
and results
Addresses target market’s
needs and problems head
on - and how they solve it

21. Websites That Convert
Law Firm F&B
Strong centre visual
Memorable and to-the-point
value proposition
Immediate call to action
Social proof - testimonials,
awards, features, community,
results
Images of target market - copy
focuses on benefits and results
Addresses target market’s
needs and problems head on -
and how they solve it

22. Proposal Strategy
Define business objective
Identify design, development and marketing
activities and integrated:
- Concept
- Delivery and resource plan

23. Content Marketing
Articles
Guest articles
Blog
Press releases
➢ Positioning and
long-term effect
➢ Viral sharing if
well-positioned

24. Search Marketing
➢ Targeting based
on intent
➢ Maturity of intent
➢ Measurable and
adaptable

25. Facebook Marketing
➢ Targeting based on
demographic/
interest/
competitors!
➢ Measurable and
adaptable
➢ Different tools for
different purposes

26. LinkedIn Marketing
➢ B2B, professional demographic
➢ Employer branding, talent acquisition

27. Direct Marketing
➢ E-mail marketing
➢ Physical mail marketing

28. Project Milestones
Design
Finalisation
Web
Development
Marketing
Campaign
Set-Up
Beta Site
Campaign
Delivery
Training and
Handover
Campaign
Reporting
Project
Evaluation and
Follow-up
Creation of
Concept
Phase 1:
Conceptualisation
Phase 2:
Delivery
Phase 3:
Handover &
Closing

29. Resource Allocation
➢ 1 x Strategist
Conceptualise project direction based on objectives
➢ 1 x Project Manager
Manage delivery and manpower to meet objectives, budget and timeline
➢ 1 x Copywriter
Content research, writing, editing and optimising
➢ 1 x Designer
➢ 1 x Developer
➢ 1 x Account Manager
➢ 1 x Finance

30. Your Complimentary Consultation
Claim your 1 hour consultation now.
You will receive:
1) A holistic business marketing needs analysis
2) A market research report detailing
a) Competitors
b) Online demand
c) Local competitors
d) Best practices
e) Online channels
3) Review of key components of digital strategy and marketing
channels
4) Key recommendations for your digital marketing strategy
5) Proposed execution plan detailing scope, timeline and resources
Services worth SGD$1,800 exc. GST.
Contact your consultant
or hello@alphasolutions.com.
sg

31. Contact Us
Your account executive:
Mobile:
E-mail:
Alpha Solutions Global
(Reg. 201411110Z)
Hotline:
+65 9692 5144
Website:
AlphaSolutions.com.sg
E-mail: hello@alphasolutions.com.
sg

32. Street Smart Mobile Pte. Ltd.
Alpha Solutions Global Pte. Ltd.
Productivity & Innovation Credit (PIC+ Scheme)

33. Street Smart Mobile Pte. Ltd.
Alpha Solutions Global Pte. Ltd.
Productivity & Innovation Credit (PIC+ Scheme)

34. Street Smart Mobile Pte. Ltd.
Alpha Solutions Global Pte. Ltd.
Productivity & Innovation Credit (PIC+ Scheme)