Street Smart University is a platform that empowers young adults in Asia with mobile learning content from world experts. We are launching a special series next year, the Extraordinary Women of Today interview series. 10 remarkable women including Elim Chew, Eve Michaels, Bharati Jagdish, Sara Wee and Deborah Torres Patel will share their stories and their experience to empower our viewers to have it all. If your brand would to reach the growing professional women's market, we invite you to be a partner in this series which will position your brand alongside the speakers and message, throughout the videos, online and offline content, social media, and promotional events. Trailer for the Eve Michaels Interview: https://www.youtube.com/watch?v=5PaQ5nNV78U Find out more about Street Smart University: https://www.youtube.com/watch?v=thYxNRlViE0

1. A Special Project by Street Smart University

2. Glacial Progress: Women in Singapore still hold
less board positions compared to their counterparts
in Indonesia, Malaysia, China, Hong Kong and
Australia.
Out of every 100 board directors,
only 8 are women.
Women continue to be even more under-
represented in leadership positions on the board.
SINGAPORE’S GENDER
DIVERSITY STORY

3. Less than 5% or CEOs or Chairmen are women.
Why increase gender diversity?
Gender diversity has a positive effect on firm performance as well as on the
quality of corporate governance.
SINGAPORE’S GENDER
DIVERSITY STORY

4. WHAT HAS BEEN DONE
SO FAR?
The Mercy Academy is making waves across the United
States for its ad campaign telling young girls You're Not A
Princess and encouraging them to Prepare for real life.
-Mashable
The Empowerment Project
A new documentary on women with
inspiring careers is a must-see.
-Marie Claire
The #LikeAGirl campaign has gone viral.
So far the YouTube video has been
watched by more than 20 million people.
-The Guardian

5. Excel Women’s Conference
This conference brings together successful
women to offer female-specific advice.
In 2014 there were more than 1500 women
participants.
Powering Women In Business
Every year 160 women (from entrepreneurs to
technology influencers) come together for one day
to meet, tweet, interact, learn, network and
collaborate.
WHAT HAS BEEN DONE
SO FAR?- SINGAPORE

6. THE SERIES
• 10 unique interviews with some of the most
successful women in Singapore.
• Each personality has their own expertise
and story.
• Each interview covers a different topic (from
fitness to finance), that will provide women
with hands-on transformational tools.

7. TARGET AUDIENCE
• Women aged 20 to 35
• Desire to improve their quality of life and
empower their career/societal
contribution
• Located in Singapore and South-East Asia

8. There is specialised knowledge and action
you can take to pursue your dreams and
lead more fulfilling lives.
You have a voice, you can be heard, and
you need to step up and lead!
MESSAGE

9. OUTREACH
Minimum of 40
videos (3 to 7
minutes each)
Extraordinary
Women of Today
Website
Street Smart
University
Website
Social Media
(Facebook, Twitter)
Google Ads
Press Release
(Online Offline)
Speaker Networks
Launch Event
Campus Events

10. 9 more videos on the way, including...
• Elim Chew - Founder of 77th Street
• Sara Wee - Singer and radio DJ
• Deborah Torres Patel - Voice and communication
coach to CEOs
THE FIRST INTERVIEW:
EVE MICHAELS

11. WHY SPONSOR?
1. Your business promoting gender equality
positioning your business as ethical, progressive and forward
thinking.
2. Demonstrate your leadership
as a thought leader paving the way for the industry.
3. Reach a lucrative customer market
where women have increasing disposable income and represent
stronger decision making power in households.
4. Attract the best female talent
to your company through association with Extraordinary Women of
Today.

12. SPONSORSHIP LEVEL:
50,000 SGD
Two hours workshop for up
to 8 people with the world-
class experts Eve Michaels
and Deborah Torres Patel1
Company Logo displayed
on each video
Press Release
Company logo displayed on
Social Media and Email
campaigns
30 minutes airtime during
launch events
Access to email list
collected during the
campaign
Company logo prominently
displayed on the official
EWOT website homepage.
VIP seating (2) at all launch
and promotion events
1. Street Smart Group reserves the right to change the speakers based on their availability

13. Two hours workshop for up
to 4 people with the world-
class experts Eve Michaels
and Deborah Torres Patel1
Company Logo displayed
on each video
Press Release
Company logo displayed on
Social Media and Email
campaigns
20 minutes airtime during
launch events
Access to email list
collected during the
campaign
Company logo prominently
displayed on the official
EWOT website homepage.
VIP seating (5) at all launch
and promotion events
SPONSORSHIP LEVEL:
25,000 SGD
1. Street Smart Group reserves the right to change the speakers based on their availability

14. SPONSORSHIP LEVEL:
10,000 SGD
Company logo prominently
displayed on the official
EWOT website homepage.
Press Release
Company logo displayed
on Social Media and Email
campaigns
VIP seating (1) at all launch
and promotion events

15. SPONSORSHIP LEVEL:
50,000 SGD
• Two hours workshop for up to 8 people with the
world-class experts Eve Michaels and Deborah
Torres Patel1
• 30 minutes airtime during launch events
• Company Logo displayed on each video
• Access to email list collected during the campaign
• Press Release
• Company logo prominently displayed on the
official EWOT website homepage.
• Company logo displayed on Social Media and
Email campaigns
• VIP seating (5) at all launch and promotion events
1. Street Smart Group reserves the right to change the speakers based on their availability

16. SPONSORSHIP LEVEL:
25,000 SGD
• Two hours workshop for up to 4 people with the
world-class experts Eve Michaels and Deborah
Torres Patel1
• 20 minutes airtime during launch events
• Company Logo displayed on each video
• Access to email list collected during the campaign
• Press Release
• Company logo prominently displayed on the
official EWOT website homepage.
• Company logo displayed on Social Media and
Email campaigns
• VIP seating (2) at all launch and promotion events
1. Street Smart Group reserves the right to change the speakers based on their availability

17. SPONSORSHIP LEVEL:
10,000 SGD
• Company logo prominently displayed on
the official EWOT website homepage.
• Company logo displayed on Social Media
and Email campaigns
• VIP seating (1) at all launch and promotion
events

18. BUDGET
Sponsorship budget will be used for enhancing
visual assets and quality of series, as well as
extend outreach of the series online, offline and
on traditional media.
• Launch Events - $20,000
• Online Budget - $8,000
• Production - $8,000
• Post Production - $8,000
• Other promotion - $6,000

19. SAMPLES
Company logo
displayed
in each video
Press release example:
Singapore, 24th November 2014- Multinational Company Ties Up with
Singapore Startup to Empower Women Worldwide to Chase their
Dreams.

20. TIMELINE
• January 2015: all women interviewed
• February 2015: trailers ready and start of
the promotional campaign
• March: Final production is done
• March/April: Press release Launch Events
• May: Post campaign report

21. QUESTIONS
Project Lead
Matilde Zanoli
matilde@streetsmartuniversity.info, +65 8131 2392
CEO
Fazil Musa
fazil@streetsmartuniversity.info, +65 9336 0648
Street Smart Mobile Pte Ltd
5 Prince Georges Park, NUS Enterprise Incubator