Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
A Vision for Multi Channel Retail  in 2010 by  Imtiaz Kaderbhoy
<ul><li>Overview </li></ul><ul><ul><li>3 Consumer Behaviour Trends </li></ul></ul><ul><ul><li>3 Retail Industry Trends </l...
What’s  happening  in the market? produced by Imtiaz Kaderbhoy
Customer Behaviour Trends
1.  Customers  now have a  voice
2.  Social Commerce  is the new consumer playground
produced by Imtiaz Kaderbhoy 3. Consumers now expect  choice  and  convenience
Retail Industry Trends
1. Credit   Crunch
2.  Mobile Channel  is now  integral
produced by Imtiaz Kaderbhoy 3.  Experience  is  Everything
On-Line and E-Commerce Trends
1.  Immersive experience  will be a key differentiator
<ul><li>2. Checkout  Security   and  Flexible Delivery  Options will continue to drive consumer  confidence </li></ul>
<ul><li>3.  Vouchers, Discounts  and  Promotions  will be a deciding factor in driving  digital sales . </li></ul>
Focus: 1
What can established Multi Channel Retailers do to retain competitive advantage when now &quot;everyone is doing it“?
think  before you act, create a  clear vision produced by Imtiaz Kaderbhoy
 
<ul><li>..to  leverage Multi Channel  and  niche advantages </li></ul>
<ul><li>..to  maximise return  from  every interaction  with  every customer   </li></ul>
 
<ul><li>..to create a  seamless internal management  of  resources  and  customers   </li></ul>
 
 
<ul><li>… .is  implementation </li></ul>
Focus: 2
What are the most important things for retailers to get right in the multi-channel world?   <ul><li>What are the most impo...
prioritise  the  plan  and  deliver  the  benefit produced by Imtiaz Kaderbhoy
<ul><li>1.  Customer Engagement </li></ul>
Social Commerce  is the new consumer playground
What are the  benefits  for Multi Channel Retailers?
produced by Imtiaz Kaderbhoy
186,990 fans
<ul><li>Communication channels </li></ul>
<ul><li>Communication  landscape  has  changed  dramatically </li></ul>
Company to Consumer:  Shut up and Listen Image Source: BK Group
We’re in a  2-Way conversation Web 2.0
<ul><li>… that enables greater  understanding  of customers wants and needs  </li></ul>
<ul><li>… that ensures a Multi Channel Retailer is positioned to  maximise  the  potential  of its channels  </li></ul>
2.  Channels
Many channels  to focus on
..but let’s  focus  on
<ul><li>The  High Street today </li></ul>
<ul><li>Easy to access 2. Look, feel and try me on for size  3. I will always help and advise you  </li></ul>
<ul><li>The  High Street tomorrow  </li></ul>
Information  and  rich experiences  will drive in-store innovation
<ul><li>… experiences  that will  represent true cross channel retailing </li></ul>
<ul><li>… and create  brand loyalty  and  competitive advantage over  the  pure plays  </li></ul>
<ul><li>..so  </li></ul>
Focus: 3
<ul><li>How can pure-play retailers such as Amazon compete in a Multi-channel market?  </li></ul>
<ul><li>Play to your strengths </li></ul>
<ul><li>Online/E-Commerce </li></ul><ul><li>Customer Centric </li></ul><ul><li>Innovative Culture </li></ul><ul><li>Techno...
<ul><li>..and then  innovate  into  </li></ul>
<ul><li>New Channels to market  </li></ul><ul><li>and maybe  </li></ul><ul><li>New Products </li></ul><ul><li>New Customer...
<ul><li>..to create  cross channel customer experiences  throughout the entire buying lifecycle.  </li></ul>
produced by Imtiaz Kaderbhoy Summary
<ul><li>2010 will continue to be very challenging times for retailers and customers </li></ul><ul><li>It is essential for ...
thank you for reading any questions please contact  [email_address] http://multichannelworld.blogspot.com
Prochain SlideShare
Chargement dans…5
×

A vision for multi channel retail 2010 v1.0

3 637 vues

Publié le

I delivered this presentation in January 2010 to a Multi Channel Retail Seminar that I was asked to speak at.
I look forward to your comments.

Imtiaz

Publié dans : Business
  • Soyez le premier à commenter

A vision for multi channel retail 2010 v1.0

  1. 1. A Vision for Multi Channel Retail in 2010 by Imtiaz Kaderbhoy
  2. 2. <ul><li>Overview </li></ul><ul><ul><li>3 Consumer Behaviour Trends </li></ul></ul><ul><ul><li>3 Retail Industry Trends </li></ul></ul><ul><ul><li>3 Online/ECommerce Trends </li></ul></ul><ul><li>Focus Sessions </li></ul><ul><ul><li>What can established Multi Channel Retailers do to retain competitive advantage when now &quot;everyone is doing it“? </li></ul></ul><ul><ul><li>What are the most important things for retailers to get right in the multi-channel world? </li></ul></ul><ul><ul><li>How can pure-play retailers such as Amazon compete in a Multi-channel market? </li></ul></ul><ul><li>Summation </li></ul>
  3. 3. What’s happening in the market? produced by Imtiaz Kaderbhoy
  4. 4. Customer Behaviour Trends
  5. 5. 1. Customers now have a voice
  6. 6. 2. Social Commerce is the new consumer playground
  7. 7. produced by Imtiaz Kaderbhoy 3. Consumers now expect choice and convenience
  8. 8. Retail Industry Trends
  9. 9. 1. Credit Crunch
  10. 10. 2. Mobile Channel is now integral
  11. 11. produced by Imtiaz Kaderbhoy 3. Experience is Everything
  12. 12. On-Line and E-Commerce Trends
  13. 13. 1. Immersive experience will be a key differentiator
  14. 14. <ul><li>2. Checkout Security and Flexible Delivery Options will continue to drive consumer confidence </li></ul>
  15. 15. <ul><li>3. Vouchers, Discounts and Promotions will be a deciding factor in driving digital sales . </li></ul>
  16. 16. Focus: 1
  17. 17. What can established Multi Channel Retailers do to retain competitive advantage when now &quot;everyone is doing it“?
  18. 18. think before you act, create a clear vision produced by Imtiaz Kaderbhoy
  19. 20. <ul><li>..to leverage Multi Channel and niche advantages </li></ul>
  20. 21. <ul><li>..to maximise return from every interaction with every customer </li></ul>
  21. 23. <ul><li>..to create a seamless internal management of resources and customers </li></ul>
  22. 26. <ul><li>… .is implementation </li></ul>
  23. 27. Focus: 2
  24. 28. What are the most important things for retailers to get right in the multi-channel world? <ul><li>What are the most important activities to follow </li></ul>
  25. 29. prioritise the plan and deliver the benefit produced by Imtiaz Kaderbhoy
  26. 30. <ul><li>1. Customer Engagement </li></ul>
  27. 31. Social Commerce is the new consumer playground
  28. 32. What are the benefits for Multi Channel Retailers?
  29. 33. produced by Imtiaz Kaderbhoy
  30. 34. 186,990 fans
  31. 35. <ul><li>Communication channels </li></ul>
  32. 36. <ul><li>Communication landscape has changed dramatically </li></ul>
  33. 37. Company to Consumer: Shut up and Listen Image Source: BK Group
  34. 38. We’re in a 2-Way conversation Web 2.0
  35. 39. <ul><li>… that enables greater understanding of customers wants and needs </li></ul>
  36. 40. <ul><li>… that ensures a Multi Channel Retailer is positioned to maximise the potential of its channels </li></ul>
  37. 41. 2. Channels
  38. 42. Many channels to focus on
  39. 43. ..but let’s focus on
  40. 44. <ul><li>The High Street today </li></ul>
  41. 45. <ul><li>Easy to access 2. Look, feel and try me on for size 3. I will always help and advise you </li></ul>
  42. 46. <ul><li>The High Street tomorrow </li></ul>
  43. 47. Information and rich experiences will drive in-store innovation
  44. 48. <ul><li>… experiences that will represent true cross channel retailing </li></ul>
  45. 49. <ul><li>… and create brand loyalty and competitive advantage over the pure plays </li></ul>
  46. 50. <ul><li>..so </li></ul>
  47. 51. Focus: 3
  48. 52. <ul><li>How can pure-play retailers such as Amazon compete in a Multi-channel market? </li></ul>
  49. 53. <ul><li>Play to your strengths </li></ul>
  50. 54. <ul><li>Online/E-Commerce </li></ul><ul><li>Customer Centric </li></ul><ul><li>Innovative Culture </li></ul><ul><li>Technology/Data </li></ul>
  51. 55. <ul><li>..and then innovate into </li></ul>
  52. 56. <ul><li>New Channels to market </li></ul><ul><li>and maybe </li></ul><ul><li>New Products </li></ul><ul><li>New Customers </li></ul><ul><li>New Geographies </li></ul><ul><li>Acquisitions </li></ul>
  53. 57. <ul><li>..to create cross channel customer experiences throughout the entire buying lifecycle. </li></ul>
  54. 58. produced by Imtiaz Kaderbhoy Summary
  55. 59. <ul><li>2010 will continue to be very challenging times for retailers and customers </li></ul><ul><li>It is essential for retailers to engage with customers </li></ul><ul><li>Retailers need to start creating cross channel experiences </li></ul><ul><li>Be Agile and Innovate </li></ul>
  56. 60. thank you for reading any questions please contact [email_address] http://multichannelworld.blogspot.com

×