2. Negotiation: A process by which two or more people come
to agreement on how to allocate scarce resources.
◦ Parties are interdependent; neither has complete power to
choose
◦ The process is a decision, not a contest of wills
3. Leaving money on the table (lose-lose negotiation)
Settling for too little (winner‟s curse)
Walking away from the table (hubris)
Settling for terms that are worse than your current
situation (agreement bias)
Common Problems in Negotiation
4. Absence of relevant and diagnostic feedback
◦ Search for confirming information
◦ Egocentrism
Satisficing
◦ Versus Optimizing
Self-reinforcement
◦ Fear of change and experimentation
Why Are People Ineffective Negotiators?
5. Good negotiators are born, not made
Experience is a great teacher
Good negotiators are risk-takers
Good negotiators rely on intuition
Myths
6. Barriers to Successful Negotiations
Parties may not be open about their desired outcomes.
Parties may not be clear in their own minds about what they
actually want to accomplish with their proposals.
Parties may not reveal all of the truth regarding their positions to
each other.
Parties may not be willing to believe all that they hear from each
other.
Parties may not have the right negotiators.
Parties may not be ready to settle.
7. Traditional Negotiation Relationship
Assumptions
◦ For me to win, you must lose: therefore, we must compete
◦ To help you is a sign of my weakness and it will hurt me:
therefore, little real communication
◦ My power comes from opposing, criticizing and beating you:
therefore, parties are more rigid
8. Traditional Negotiation Relationship
Outcomes
◦ One-sided victories (Win-Lose)
◦ Split-the-difference compromise
◦ Escalation into conflict
◦ Costs high to both parties
◦ Neither party fully achieves goals
◦ May lead to decay and decline of both parties
10. Aim of Negotiation
To reach a desired and durable result by including the
interests of both parties
To reach agreement efficiently and fairly using talents of
all participants to solve problems
To develop a shared sense of satisfaction from working
together successfully
11. Types of negotiation
Distributive (win-lose)
Integrative (win-win)
Benefits of win-win
Negotiation Skills
12. What have you negotiated?
What have you successfully negotiated ?
What factors helped enable your success?
Negotiation Skills
14. 4 Principles: Interest-Based Negotiations
Separate people from the
problem
Invent options for mutual gain
Focus on interests, not positions
Insist on objective criteria
16. BATNA–
Best Alternative To Negotiated Agreement
To identify your BATNA, you should consider three kinds of alternatives:
What can you do all by yourself to pursue your interests?
- your walk away alternative.
What can you do directly to your opponent to make him respect your
interests?
- your interactive alternative.
How can you bring a third party into the situation to further your
interests?
- your third party alternative.
17. Best Alternative To a Negotiated Agreement (BATNA)
Reservation price
Bargaining zone
Aspiration level
Key Negotiation Principles
18. Planning to negotiate
Establish your objectives
Establish other party‟s objectives
Frame negotiation as a joint search for a solution
Identify areas of agreement
Trouble shoot disagreements: bargain & seek alternative
solutions, introduce trade offs
Agreement and close: summarise and ensure acceptance
Negotiation Skills
19. Best Alternative To a Negotiated Agreement (BATNA)
Reservation price
Bargaining zone
Aspiration level
Key Negotiation Principles
20. Know your BATNA
◦ Do not think of your BATNA in aggregate terms
Improve your BATNA before you negotiate
◦ “Fall in love with three” rule
You want your counterpart to think you have a
good BATNA
BATNA Tips
21. Best Alternative To a Negotiated Agreement
(BATNA)
Reservation price
Bargaining zone
Aspiration level
Key Negotiation Principles
22. Reservation Price is your bottom line
◦ The point at which you are indifferent to whether you achieve a negotiated
agreement or walk away. Beyond the reservation price, you prefer no
agreement.
Reservation Price is equal to your BATNA +/- other issues that
make you want to do the deal
◦ e.g., opportunity costs, switching costs, ego, miscellaneous preferences
Define your reservation price before negotiating
Learn your opponents‟ reservation price, if possible
Reservation Price
23. How to influence others
The three „Ps‟:
◦ Position (power?)
◦ Perspective (empathy)
◦ Problems (solutions)
Negotiation Skills
24. Tips
Aim high to begin with – easier to lose ground than gain
Give concessions „reluctantly‟
Break down complex deals
Language:
◦ Make proposals with open questions such as:
“what would happen if we…?”
“suppose we were to…”
“what would be the result of?”
◦ Dealing with stone-walls: “what would need to happen for you to be willing to
negotiate over this?”
Always get agreement in writing
Negotiation Skills