Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Thanks for
having me!
Managing Director @InSites Consulting
@hakimzemni
hakim@insites-consulting.com
be.linkedin.com/in/ha...
@HakimZemni
@HakimZemni
From social
To private

@HakimZemni
From social to private

@HakimZemni
Heard about this one already?

@HakimZemni
Our no-longer-blind-spot

In today’s reality,
when something is
free, YOU are the
product.

@HakimZemni
The indie data movement

Own your digital self.

@HakimZemni
Cloaking

Defacing.
De-sharing.
De-leting.

@HakimZemni
The members formerly known as…
Q: Were you a member but not longer on one of the following social media?

10%

14%

n= 244...
Digital guardians

@HakimZemni
From smartphones to blackphones

Preinstalled, without hooks to carriers
or vendors.

@HakimZemni
From Big Data
To Enoughness

@HakimZemni
Enoughness

Enoughness.
I am enough.
You are enough.
There is enough.

@HakimZemni

Brands talk big
about Big Data, but
mo...
Enoughness = No Data
Seconds of gratification.

@HakimZemni
Enoughness = Private Data

No names.
Just quotes.
Likes&conversations.
2,5 billion views/month.
Teens love it.

@HakimZemn...
From free data to fair data

Import.
Share.
Be Embedded.
Be Credited.
Give your price.
Earn money/view.

@HakimZemni
From big data to dada data
Spoof or it didn’t
happen.

#Spoof

#shred

@HakimZemni
Enoughness = Dada Data

Inventor of the #Belfie.
Most.Instagrammed.Ass.Ever.

@HakimZemni
From real time to

@HakimZemni
From content to evergreen content
Impact.
Presocial.

Time.
Impact.
Social.

Time.
Impact.
Evergreen.

Time.
Animated marketing

@HakimZemni
Clickbait copy or PayWalls?

@HakimZemni
Clickbait copy or PayWalls?

A. 1,1%
B. 4,3%
C. 7,2%

@HakimZemni
Clickbait copy!

A. 1,1%
B. 4,3%
C. 7,2%

>
@HakimZemni
Public Data

Private Data

Big Data

Enoughness

@HakimZemni
@HakimZemni
From Denial
To Wake-up

@HakimZemni
The impact of the crisis
Does the economic crisis have an impact on the way you live?

@HakimZemni
The impact of the crisis
2 out of 3 Gen Y’ers experience the impact of the crisis.

68%

41% still lives at home.

@HakimZ...
The delay of impact

@HakimZemni
Bankruptcy Alert
16% of Flemish SME’s have a ‘high-risk-profile’.
(UNIZO, 2013)

@HakimZemni
From Wake-up
To Start-up

@HakimZemni
There is hope!

@HakimZemni
The Unicorn Club-dream
U.S.-based software companies started since
2003 and valued at over $1 billion. (techcrunch)

@Haki...
Who are they?

@HakimZemni
Missed opportunity?

0 since 2011

@HakimZemni
The start-up shift.
From…
To…

Europe

Silicon
Valley

Asia

@HakimZemni
Silicon Valley or not?

FRA

GER

@HakimZemni

UK

SUO
Silicon Valley is no longer Death Valley

Europe.
Lose the puppy eyes.

@HakimZemni
What’s with these shoes?

@HakimZemni
It’s the future, stupid

@HakimZemni
The I Can Print it-dream

@HakimZemni
The Maker Movement-dream
Concept.

Print.
Assemble.
Recycle.
Make.

Idea.
Sell.

Marketing & Pre-sales
start here.
@HakimZ...
MIY

#BuildYourOwn.

#FriendlyElectronics.

@HakimZemni
To Shutdowns

@HakimZemni
Stuff is disappearing, man.

@HakimZemni
Stuff is disappearing, man.

@HakimZemni
Will everything disappear?

Your product is a
feature on our platform!

@HakimZemni
Tenacious Technologies
250%
increase
since 2002.

37% of all
albums sold
were vinyl in
the Week of
Vinyl.
244.000 vinyl
al...
From Shutdowns to

@HakimZemni
If you think you can do
better than banks, now
is your time to try!
@HakimZemni
The icon(s) of the newconomy

@HakimZemni
Newconomy

#smartsaving

#FromSupplyDemandtoDemandSupply

@HakimZemni
Public Data

Private Data

Denial

Big Data

Enoughness

Start-up

@HakimZemni

Wake-up

Newconomy
Where are you now?

‘Pinwhat?
Snapwhat?
Tumbwhat?
Instawhat?’

‘We’re on
Facebook
and Twitter’.

‘Social
Media?’

2006-’07...
Battle of the Teens

@HakimZemni
Social media mixology

Time to cook up your social media
cocktail.

@HakimZemni
Based on target group

women.
business.

30+ affluents.

@HakimZemni
Based on your brand/positioning

Creative Industry.

Service Industry.

#inspirational

#customerexperience

@HakimZemni
Based on your independence

@HakimZemni
Public Data

Private Data

Denial

Big Data

Enoughness

Start-up

Innovation
Presence
@HakimZemni

Wake-up

Newconomy

Co...
Mouthcorner marketing
Co-always
Co-everything!
How’s school?
Co-Everything? Yes, they can
Public Data

Private Data

Denial

Big Data

Enoughness

Start-up

Co-sometimes
Co-creation

Co-always

Innovation

Co-eve...
#takeaways

Help consumers to help
you. For real.

Prepare yourself for a
shutdown by a startup.

Big Data is great,
Big I...
Thanks for
having me!
Managing Director @InSites Consulting
Questions, feedback, remarks?
hakim@insites-consulting.com
@ha...
From clever to intelligent
From clever to intelligent
From clever to intelligent
From clever to intelligent
From clever to intelligent
From clever to intelligent
From clever to intelligent
Prochain SlideShare
Chargement dans…5
×

From clever to intelligent

17 345 vues

Publié le

From clever to intelligent by Hakim Zemni (Managing Director InSites Consulting Belgium), presented at Trends Night on February 4, 2014 in Antwerp (BE).

Publié dans : Business, Technologie

From clever to intelligent

  1. Thanks for having me! Managing Director @InSites Consulting @hakimzemni hakim@insites-consulting.com be.linkedin.com/in/hakimzemni I have a passion for media, politics, music & movies. I am happily married, a proud dad of 2, and a mediocre soccerplayer  I am often described as ‘an opinion on 2 legs’ I love my job because I’m fascinated by the question “why do people do what they do?”
  2. @HakimZemni
  3. @HakimZemni
  4. From social To private @HakimZemni
  5. From social to private @HakimZemni
  6. Heard about this one already? @HakimZemni
  7. Our no-longer-blind-spot In today’s reality, when something is free, YOU are the product. @HakimZemni
  8. The indie data movement Own your digital self. @HakimZemni
  9. Cloaking Defacing. De-sharing. De-leting. @HakimZemni
  10. The members formerly known as… Q: Were you a member but not longer on one of the following social media? 10% 14% n= 244 @HakimZemni
  11. Digital guardians @HakimZemni
  12. From smartphones to blackphones Preinstalled, without hooks to carriers or vendors. @HakimZemni
  13. From Big Data To Enoughness @HakimZemni
  14. Enoughness Enoughness. I am enough. You are enough. There is enough. @HakimZemni Brands talk big about Big Data, but most of them can’t even handle Small Data.
  15. Enoughness = No Data Seconds of gratification. @HakimZemni
  16. Enoughness = Private Data No names. Just quotes. Likes&conversations. 2,5 billion views/month. Teens love it. @HakimZemni
  17. From free data to fair data Import. Share. Be Embedded. Be Credited. Give your price. Earn money/view. @HakimZemni
  18. From big data to dada data Spoof or it didn’t happen. #Spoof #shred @HakimZemni
  19. Enoughness = Dada Data Inventor of the #Belfie. Most.Instagrammed.Ass.Ever. @HakimZemni
  20. From real time to @HakimZemni
  21. From content to evergreen content Impact. Presocial. Time. Impact. Social. Time. Impact. Evergreen. Time.
  22. Animated marketing @HakimZemni
  23. Clickbait copy or PayWalls? @HakimZemni
  24. Clickbait copy or PayWalls? A. 1,1% B. 4,3% C. 7,2% @HakimZemni
  25. Clickbait copy! A. 1,1% B. 4,3% C. 7,2% > @HakimZemni
  26. Public Data Private Data Big Data Enoughness @HakimZemni
  27. @HakimZemni
  28. From Denial To Wake-up @HakimZemni
  29. The impact of the crisis Does the economic crisis have an impact on the way you live? @HakimZemni
  30. The impact of the crisis 2 out of 3 Gen Y’ers experience the impact of the crisis. 68% 41% still lives at home. @HakimZemni
  31. The delay of impact @HakimZemni
  32. Bankruptcy Alert 16% of Flemish SME’s have a ‘high-risk-profile’. (UNIZO, 2013) @HakimZemni
  33. From Wake-up To Start-up @HakimZemni
  34. There is hope! @HakimZemni
  35. The Unicorn Club-dream U.S.-based software companies started since 2003 and valued at over $1 billion. (techcrunch) @HakimZemni
  36. Who are they? @HakimZemni
  37. Missed opportunity? 0 since 2011 @HakimZemni
  38. The start-up shift. From… To… Europe Silicon Valley Asia @HakimZemni
  39. Silicon Valley or not? FRA GER @HakimZemni UK SUO
  40. Silicon Valley is no longer Death Valley Europe. Lose the puppy eyes. @HakimZemni
  41. What’s with these shoes? @HakimZemni
  42. It’s the future, stupid @HakimZemni
  43. The I Can Print it-dream @HakimZemni
  44. The Maker Movement-dream Concept. Print. Assemble. Recycle. Make. Idea. Sell. Marketing & Pre-sales start here. @HakimZemni Average Cycle time A few weeks to months
  45. MIY #BuildYourOwn. #FriendlyElectronics. @HakimZemni
  46. To Shutdowns @HakimZemni
  47. Stuff is disappearing, man. @HakimZemni
  48. Stuff is disappearing, man. @HakimZemni
  49. Will everything disappear? Your product is a feature on our platform! @HakimZemni
  50. Tenacious Technologies 250% increase since 2002. 37% of all albums sold were vinyl in the Week of Vinyl. 244.000 vinyl albums still sold every week. @HakimZemni
  51. From Shutdowns to @HakimZemni
  52. If you think you can do better than banks, now is your time to try! @HakimZemni
  53. The icon(s) of the newconomy @HakimZemni
  54. Newconomy #smartsaving #FromSupplyDemandtoDemandSupply @HakimZemni
  55. Public Data Private Data Denial Big Data Enoughness Start-up @HakimZemni Wake-up Newconomy
  56. Where are you now? ‘Pinwhat? Snapwhat? Tumbwhat? Instawhat?’ ‘We’re on Facebook and Twitter’. ‘Social Media?’ 2006-’07 2010 2012-’13 2008-’09 2011 2014 ‘We gotto do something’. ‘We have a strategy’. ‘Time for a strategy, again’. @HakimZemni
  57. Battle of the Teens @HakimZemni
  58. Social media mixology Time to cook up your social media cocktail. @HakimZemni
  59. Based on target group women. business. 30+ affluents. @HakimZemni
  60. Based on your brand/positioning Creative Industry. Service Industry. #inspirational #customerexperience @HakimZemni
  61. Based on your independence @HakimZemni
  62. Public Data Private Data Denial Big Data Enoughness Start-up Innovation Presence @HakimZemni Wake-up Newconomy Consolidation Mixology
  63. Mouthcorner marketing
  64. Co-always
  65. Co-everything! How’s school?
  66. Co-Everything? Yes, they can
  67. Public Data Private Data Denial Big Data Enoughness Start-up Co-sometimes Co-creation Co-always Innovation Co-everything Presence @HakimZemni Wake-up Newconomy Consolidation Mixology
  68. #takeaways Help consumers to help you. For real. Prepare yourself for a shutdown by a startup. Big Data is great, Big Insights are better. @HakimZemni
  69. Thanks for having me! Managing Director @InSites Consulting Questions, feedback, remarks? hakim@insites-consulting.com @hakimzemni be.linkedin.com/in/hakimzemni

×