IIeX Europe Panel: Thinking Fast and Thinking 4.0
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Moderator: Annelies Verhaeghe (Insites Consulting) Panel: John Kearon (System 1 Agency), Marlies Kerklaan (Research Now SSI), Rory Sutherland (Ogilvy), Mark Earls (HERD)
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IIeX Europe Panel: Thinking Fast and Thinking 4.0
- 1. “YOUR HONOR, I OBJECT… WE THINK LESS THAN WE THINK!”
- 2. THINKING FASTER AND THINKING 4,0
- 3. THINKING FASTER AND THINKING 4,0
- 4. WELCOME TO THE COURT CASE ON THINKING 4.0 THINKING FASTER AND THINKING 4,0
- 5. THINKING FASTER AND THINKING 4,0
- 6. THINKING FASTER AND THINKING 4,0 THE SMART CONSUMER 1
- 7. ONLINE ONLYPRINT + ONLINEPRINT ONLY THINKING FASTER AND THINKING 4,0
- 8. THINKING FASTER AND THINKING 4,0
- 9. AUTONOMOUS INSTINCTIVE INTUITIVE EMOTIONAL REQUIRES LITTLE AUTOMATIC REQUIRES LITTLE ENERGY RATIONAL ANALYTICAL SLOW DELIBERED REFLECTIVES CONSUMES ENERGY THINKING FASTER AND THINKING 4,0 TYPE 1 PROCESSINGPROSSING TYPE 2 PROCESSINGPROSSING
- 10. 10 THINKING FASTER AND THINKING 4,0
- 11. Court case LET’S NOT UNDERESTIMATE THE SMART CONSUMER …. MAJORITY OF CONSUMER DECISION MAKING IS NOT DONE RATIONALLY THE SMART CONSUMER THINKING FASTER AND THINKING 4,0
- 12. THINKING FASTER AND THINKING 4,0
- 13. THINKING FASTER AND THINKING 4,0
- 14. THINKING FASTER AND THINKING 4,0 THE UNIQUE CONSUMER 2
- 15. THINKING FASTER AND THINKING 4,0
- 16. THINKING FASTER AND THINKING 4,0
- 17. THINKING FASTER AND THINKING 4,0
- 18. THINKING FASTER AND THINKING 4,0
- 19. Court case HOW UNIQUE ARE WE REALLY? OUR OWN INDIVIDUAL EXPERIENCE AND CONTEXT DRIVE OUR CONSUMER BEHAVIOUR HUMAN BEINGS ARE SOCIAL ANIMALS THINKING FASTER AND THINKING 4,0
- 20. THINKING FASTER AND THINKING 4,0
- 21. THINKING FASTER AND THINKING 4,0
- 22. THINKING FASTER AND THINKING 4,0 DID WE GET IT ALL WRONG?3
- 23. THINKING FASTER AND THINKING 4,0 Game of context Predictive markets Reaction time based Behavioral experiments Neuro market research techniques Observation Distinctive assets measurement Emotion measurement Behavioral tracking
- 24. THINKING FASTER AND THINKING 4,0
- 25. THINKING FASTER AND THINKING 4,0 WHAT A WEIRDO!
- 26. THINKING FASTER AND THINKING 4,0
- 27. Court case ARE WE FUTURE PROOF? BEHAVIORAL ECONOMICS IS THE FUTURE OF INSIGHTING NEVER CHANGE A WINNING GAME... THINKING FASTER AND THINKING 4,0
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- 30. 3030 THINKING FASTER AND THINKING 4,0
- 31. 3131 THINKING FASTER AND THINKING 4,0 THANK YOU!