Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015, presented by Thomas Troch (Senior Research Manager at InSites Consulting) in NYC on Tuesdag March 17, 2015.
12. @THOMASTROCH
Visual analysis of nightlife venues on Instagram
Quantitative validation and recruitment game
In-depth behaviour research through Consumer
Consulting Board
18. @THOMASTROCH
I want to have an in depth conversation
with my friends. If they are looking around
for a waiter to order a drink, it feels like
they don’t care about what I have to say. It
would be nice to have an easy way to let the
waiter know we want to order a drink.
20. @THOMASTROCH
I want a drink that triggers all my senses. I
like having a unique drink that has a story
to tell. It’s not about quantity but about
quality.