Shaping your business together with patients Smartees Webinar

Shaping your business
together with your patients
Health Smartees webinar // June 9th 2016
Christophe Jauquet, Business Director Health & Medical
Sarah Van Oerle, Research Consultant Health & Medical
Sarah.vanoerle@insites.eu
M +32 495 61 99 60 | christophej@insites.eu
Why and how to use a Patient Consulting Board

Christophe
Head of Health & MedicalTeam
@InSites
SHAPING YOUR BUSINESS
TOGETHER WITH Patients

Sarah
Research Consultant
@InSites

@InSites

WE BRING
IN YOUR
the patient
meeting room
@InSites

The power of
online patient
communities
@InSites

why
what
how
@InSites
marketing@insites-consulting.com

an impact
ON THEIR
DISEASE
AND LIFE
@InSites

I'm no clinician,
but I’ll do everything
in my power to help them,
to play an active role
in my own care,
and even
in the design
of care
Dave deBronkaert e-Patient Dave
@InSites

F
@InSites

- 700M people on groups per day
Online patient
communities
@InSites
- 400k members – 2500 conditions
- 10M monthly visitors
- 2.5M experiences shared
- 90% feels more confident
- 120k members in France
- 82mins on community per day
- The driver for other features
- Together with patient organizations

Online Health Communities are defined as platforms that facilitate the gathering
of individuals who interact on a common health interest.
(Lee et al., 2003; Leimeister et al., 2006)
@InSites

TOGETHER WITH Patients@InSites

I knew that many patients had been making use of
online medical information. Nonetheless, I was
shocked and fascinated by the fact that they
seem to understand and manage complex
medical matters.
Dan Hoch
Assistant Professor of Neurology at Harvard

SIMILARITYDIVERSITY

Burt, Kilduff, Annual review of psychology, 2013
SIMILARITY

Centola, van de Rijt, Social Sciene & Medicine, 2015

INTRINSICEXTRINSIC

INTRINSIC
Loane, Webster and D'Alessandro, Journal of Macromarketing, 2014

Loane, Webster and D'Alessandro, Journal of Macromarketing, 2014

TRUSTPRIVACY

TRUST
Bansal, Zahedi and Gefen, Information and management, 2016

Ebner, Leimeister and Krcmar, R&D Management, 2009

CONTROLMODERATION

CONTROL
@InSites
Owens et al., Health Expectations, 2015

Owens et al., Health Expectations, 2015

USABILITYSOCIABILITY
Wang and Willis, Health Education & Behavior, 2016

USABILITY
@InSites

Wang and Willis, Health Education & Behavior, 2016

Patient Consulting Board

Interested
PEOPLE
AND interesting

The
PATIENT
CONSULTING
BOARD
5% 45-54 yo
43% 55-64 yo
52% 65+ yo
42 Active participants
52% localised
22% locally advanced
24% metastatic
2% not sure
18% 45-54 yo
30% 55-64 yo
30% 65-74 yo
22% 75+ yo
33 Active participants
88% not metastatic
12% metastatic
1851
Participant posts
1565
Participant posts

Leimeister, et al., 2006
INTRINSICEXTRINSIC

Patient input
from
community
Process input
Feedback to
community

USABILITYSOCIABILITY

ANYWHERE
ANYTIME
Participating

@InSites
TRANSFORMING THE LIVES OF patients
Patients ARE OUR FOCUS
INSPIRED BY patients
DOING NOW WHAT patients NEED NEXT
PUTTING THE patient FIRST
WE PASSIONATELY WORK TO HELP OUR patients
TO MAKE A DIFFERENCE IN THE LIFE OF patients
A GLOBAL HEALTHCARE LEADER FOCUSED ON patients NEEDS

@InSites
TRANSFORMING
THEIR LIFES
OUR FOCUS
INSPIRED BY THEM
DOING NOW WHAT
THEY NEED NEXT
patients
PUTTING THEM FIRST
TO MAKE A DIFFERENCE
IN THE LIFE
WE PASSIONATELY
WORK TO HELP THEM
A GLOBAL HEALTHCARE
LEADER FOCUSED ON
THEIR NEEDS

BRING
IN YOUR
the patient
meeting room
@InSites

@InSites
Patient

FOR HOW LONG ?
WHAT TYPE ?
FROM WHERE ?
1
2
3
@InSites

What type of patients can
be collaborated with ?
01What type?
@InSites

F
@InSites
HEALTH
CONSUMERS
CANCER
PATIENTS
ACUTE/CHRONIC
PATIENTS

F
AGE
SEVERITY
85 years
16 years
Healthy Terminal
@InSites

F
@name NAME OF YOUR presentation
METASTATIC
PROSTATE
CANCER
DIETING
&
NUTRITIONS
AGE
SEVERITY
ANTI -
CONCEPTION
HYPER –
TENSION BREAST
CANCER
85 years
16 years
Healthy Terminal
ULCERATIVE COLITIS
PREGNANCY
@InSites

In what countries can we do
a patient consulting board ?
02From where ?
@InSites

@InSites
GLOBAL moderators NETWORK
MEDICAL translators

For how long can be
collaborated with patients ?
03For how long?
@InSites

@InSites
DEEP DIVE
COMMUNITY

Patient
@InSites

ENGAGEMENT
EXTRA ORDINARY
@InSites

F
@InSites
IS THERE ANYTHING
TO BE MORE ENGAGED ABOUT
THAN ONE’S HEALTH ?

@InSites
GAMIFIED COLLABORATION TECHNIQUES
7-times more relevant on-topic discussions
40% more insights
EXPERIENCED MODERATORS

@InSites
INSPIRED BY women

@InSites
INSPIRED BY women
Daily health routines
Topic interest women’s health
Women’s personal health journey
Wishes, needs and deepest emotions
Expectations towards pharmaceutical industry
Expectations towards healthcare professionals
Decision process for each related health domain
Personal experiences with medication and solutions

OWN words
IN THE PATIENTS’
40.000 interactions
1250 photos
94 videos
@InSites
INSPIRED BY women

INTO NEW opportunities
@InSites
TURNING real-life EXPERIENCES

@InSites
AE AE
AE A
E
AE
AE

F
@InSites
TERMS & CONDITIONS
PRIVACY STATEMENTS
OTHER DOCUMENTS

@InSites
Let’s workshop
together

www.insites-consulting.com
Thank you!
Sarah Van Oerle
Research Consultant Health & Medical
InSites Consulting
Sarah.Vanoerle@insites-consulting.com
+32 9 269 14 35
Christophe.jauquet@insites-consulting.com
+32 9 269 15 28
Christophe Jauquet
Business Director Health & Medical
InSites Consulting

Shaping your business together with patients Smartees Webinar

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