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Kudoz and Fifth Space reflect the next iteration of
social innovation practice - rigorous experimentation
to turn our social safety nets into trampolines.
Prospectus
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Introducing Kudoz
& Fifth Space
Kudoz is an alternative to disability day
programs, coming from 12-months of
Research & Development. It’s a catalogue
of hundreds of novel learning experiences
hosted by passionate people in the
community. Kudoz has been co-designed to
address the poverty of experience felt by a
segment of individuals and families within
and beyond the disability sector.
Fifth Space is a social Research &
Development laboratory inside three of
British Columbia’s largest disability service
providers. Frontline workers, mid-level
managers and senior directors have 20%
time to work in interagency teams, collect
ethnographic data, and prototype new
programs and policies from the ground-up.
Kudoz
Kudoz & Fifth Space bring to life
6 innovation principles:
1) Collaboration 
Partnership
2) Delivery +
Development
3) Capacity Building
Fifth Space and Kudoz are the
product of a groundbreaking
partnership between 3 service
providers and InWithForward.
Over a 12 month period, we’ve
gone through an immersive re-
search and prototyping stage.
InWithForward invested time
pro-bono in the research. The
prototyping is financed by the
service providers by reallo-
cating their own dollars and
by bootstrapping. This model
changes the incentive struc-
ture for innovation, amplifying
leadership and ensuring long-
term commitment to systems
change − as opposed to dis-
crete projects and external
consultancy.
Fifth Space and Kudoz are
up-skilling 35 staff within
the agencies to work as
innovation teams and use
design + social science
methods. The focus is on
transferring know-how
and discernment − the
ability to understand and
make good solutions to so-
cial challenges − and em-
powering staff to question
and challenge their own
biases and their sector’s
cultural norms. Out of this
capacity building comes
revised HR structures and
a new talent pipeline for
the disability sector.
Fifth Space and Kudoz flip
the sequence of typical
program  policy develop-
ment. Typically, policy and
program development hap-
pens prior to delivery and
evaluation. Policy, delivery,
and evaluation are separate
functions performed by
separate professionals. Not
anymore. With Fifth Space
and Kudoz, mixed staff
teams start by evaluating
current outcomes, imple-
menting new services at a
small-scale, and only then,
formulating policy frame-
works. The functions are
blended rather than siloed.
Fifth Space and Kudoz
are evidence of a distinct
epistemology: one which
says that the knowledge
to solve social problems
comes from people’s lived
experiences. Immersive
ethnographic fieldwork is
the basis for generating
solutions. Innovative
ideas come from going to
people, in their homes and
backyards, rather than
expecting people to come
to workshops and forums.
Fifth Space and Kudoz show
what it looks like to make
abstract ideas real, at a
small-scale, to rapidly refine
and improve them. What’s
being refined and improved
is the underlying theory
of change. We’re beta-
testing which activities shift
behaviors and outcomes
for individuals, families and
staff. This involves several
months of intensive iteration
of new roles, tools, metrics,
and backend systems.
4) Data  Analysis 5) Rapid Prototyping 6) Outcome Focus
Fifth Space and Kudoz are
oriented around flourishing
outcomes. Success isn’t mea-
sured in terms of the hours of
care provided, but in terms of
people’s lives: their purpose,
possibility, sense of control,
choice-making, capabilities,
and strength of their natu-
ral networks. Where Kudoz
focuses on a shift in outcomes
for individuals living with a
disability and community
members, Fifth Space focus-
es on a shift in outcomes for
staff within the disability sec-
tor −to nurture the practice of
reflection, discernment, and
critical thinking and doing.
Fifth Space does 5 things:
Roles		 not training.
Teams		 not individuals.
Critical thinking 	 not tools.
Intentional risk taking not risk avoidance.
Spreading capacity not services.
Kudoz does 5 things:
Learning not diversion.
Platform for informal exchange not formal service provision.
Catalyzes supply of and demand for in-community experiences.
Enables individual and community level outcomes.
Uses measurement to motivate behavior change.
Kudoz is one of seven solutions to come
out of the Fifth Space methodology.
A methodology we call Grounded Change.
Fifth Space:
8 frontline workers
10 mid-level managers
8 senior directors
Kudoz:
4 designers
3 social scientists
1 business thinker
1 community mobilizer
2 journalists
3 secondees
1) Form teams
2) Name perceived pain points
Kudoz Too many adults with a cogni-
tive disability are socially disconnect-
ed from community.
3) Spend time with people where they are
Fifth Space: 5 weeks of observation in group homes
and day programs
Fifth Space: 7 re-framed problems, such as ‘Too
many adults going to day programs are poorly
matched to their peers’ and ‘Too many managers
are fighting fires rather than coaching teams’
4) Re-frame problems  Re-set outcomes
5) Co-develop alternatives
6) Make  test front-stage interactions
Fifth Space in progress
Fifth Space: 7 pain points, such as ‘Too many
adults going to day programs are bored during the
day’ and ‘Too many managers lack motivation’
Kudoz 10 weeks of breakfasts,
lunches, and dinners with residents
of a social housing complex
Kudoz Too many adults with a
cognitive disability are isolated from
novel learning experiences.
Kudoz new roles (Hosts, Experience
Curators, Reflective Assistants), tools
(catalogue, IPod App), training
Fifth Space new roles (e.g Social Concierge),
tools (e.g games), settings (e.g speed dating)
Kudoz 5 potential solutions, includ-
ing Kudoz: a catalogue of hundreds
of learning experiences.
Fifth Space 7 potential solutions, including
nTandem: matching processes to uncover the
relational magic and 55 On Air: flash jams for
managers to problem-solve.
7) Make  test back-stage systems
8) Embed learning  capacity to iterate
Kudoz new databases, contact
management systems, subscription
business models
Fifth Space create residencies, second-
ments, rotations through Social RD Lab
Kudoz integrate into staff hiring and
induction
Kudoz and Fifth Space aim to solve social
 system challenges simultaneously.
Kudoz responds to three pain points
experienced by individuals living with a
cognitive disability. Instead of just developing
a new service to respond to this pain, we are
trying to go deeper and wider. Through the
Fifth Space, we hope to address the systemic
challenges preventing new solutions from
taking hold and changing lives.
Experience poverty
Creating and
Dismantling
Philosophy-Practice
Disconnect
Capacity Gap Structural Barriers
Stagnation Stigma
Three months of ethnographic
fieldwork helped us identify
a segment of people with a
cognitive disability whose
physical  mental health was
on the decline, and who had
few opportunities to keep their
minds active. These were people
who lacked an ongoing source of
novelty and learning.
It’s not enough to
create new programs
and services. There is
also a need to dismantle
what doesn’t work, and
to spread the capacity
to critically think and
continuously iterate
when programs and
services are not leading
to good outcomes for
people.
Staff of social
services are
hired, trained
and performance
managed to deliver a stan-
dard service rather than
to co-design new models of
practice. Anthropology, be-
havioral science, user-cen-
tered design, and adult
learning are four disci-
plines we see missing from
social service agencies.
Workshops, trainings,
online resources
and networks aren’t
sufficient to shift what
staff do on a daily
basis. Traditional
hierarchies, a dearth
of dedicated staff time,
and an absence of
methodological rigor
can prevent new ideas
from taking root.
We’re consolidating our learning and
getting ready to spread the process
of learning and solutions. We’re
looking for like-minded organizational
leaders, funders and policymakers
to offer feedback and help with the
larger ambition: transitioning our
social safety nets into trampolines.
Once individuals living
with a cognitive disability
graduate high school,
there are limited options. In
our research, we met people with jobs
who wanted much more out of life
than what was on offer. But without
access to other credentials over time,
they had limited opportunity to move
in a different direction.
Individuals with a
cognitive disability
reside in the com-
munity, and yet there
are not many ways for community
members and individuals to mean-
ingfully interact over time. Without
quality contact points, (mis)percep-
tions of incapability abound. True
inclusion remains elusive.
www.kudoz.ca www.fifthspace.ca hello@inwithforward.com
• Subscribe to our newsletter, watch our videos,
and connect with us on social media
• Come visit us for an embedded residency
• Join our feedback circle of trusted advisors
• Invest in the next 6-12 month prototype stage
What’s next?
Get in touch!
Intrigued?
Kudoz responds to 3 pain points:
Fifth Space responds to 4 challenges:
Philosophies like Asset Based
Community Development
(ABCD) and personalized
planning offer a strong alter-
native narrative to traditional
services, but they are blunt
tools for change. While an
important overarching moral
perspective, these philosophies
are not granular enough to
shift practice. They identi-
fy “what” needs to change,
not “how” or “for whom”. To
answer the “how”, we need an
experimental mindset rather
than an ideological mindset.

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Turning social safety nets into trampolines with Kudoz & Fifth Space

  • 1. Kudoz and Fifth Space reflect the next iteration of social innovation practice - rigorous experimentation to turn our social safety nets into trampolines. Prospectus Powered by: Introducing Kudoz & Fifth Space Kudoz is an alternative to disability day programs, coming from 12-months of Research & Development. It’s a catalogue of hundreds of novel learning experiences hosted by passionate people in the community. Kudoz has been co-designed to address the poverty of experience felt by a segment of individuals and families within and beyond the disability sector. Fifth Space is a social Research & Development laboratory inside three of British Columbia’s largest disability service providers. Frontline workers, mid-level managers and senior directors have 20% time to work in interagency teams, collect ethnographic data, and prototype new programs and policies from the ground-up. Kudoz
  • 2. Kudoz & Fifth Space bring to life 6 innovation principles: 1) Collaboration Partnership 2) Delivery + Development 3) Capacity Building Fifth Space and Kudoz are the product of a groundbreaking partnership between 3 service providers and InWithForward. Over a 12 month period, we’ve gone through an immersive re- search and prototyping stage. InWithForward invested time pro-bono in the research. The prototyping is financed by the service providers by reallo- cating their own dollars and by bootstrapping. This model changes the incentive struc- ture for innovation, amplifying leadership and ensuring long- term commitment to systems change − as opposed to dis- crete projects and external consultancy. Fifth Space and Kudoz are up-skilling 35 staff within the agencies to work as innovation teams and use design + social science methods. The focus is on transferring know-how and discernment − the ability to understand and make good solutions to so- cial challenges − and em- powering staff to question and challenge their own biases and their sector’s cultural norms. Out of this capacity building comes revised HR structures and a new talent pipeline for the disability sector. Fifth Space and Kudoz flip the sequence of typical program policy develop- ment. Typically, policy and program development hap- pens prior to delivery and evaluation. Policy, delivery, and evaluation are separate functions performed by separate professionals. Not anymore. With Fifth Space and Kudoz, mixed staff teams start by evaluating current outcomes, imple- menting new services at a small-scale, and only then, formulating policy frame- works. The functions are blended rather than siloed.
  • 3. Fifth Space and Kudoz are evidence of a distinct epistemology: one which says that the knowledge to solve social problems comes from people’s lived experiences. Immersive ethnographic fieldwork is the basis for generating solutions. Innovative ideas come from going to people, in their homes and backyards, rather than expecting people to come to workshops and forums. Fifth Space and Kudoz show what it looks like to make abstract ideas real, at a small-scale, to rapidly refine and improve them. What’s being refined and improved is the underlying theory of change. We’re beta- testing which activities shift behaviors and outcomes for individuals, families and staff. This involves several months of intensive iteration of new roles, tools, metrics, and backend systems. 4) Data Analysis 5) Rapid Prototyping 6) Outcome Focus Fifth Space and Kudoz are oriented around flourishing outcomes. Success isn’t mea- sured in terms of the hours of care provided, but in terms of people’s lives: their purpose, possibility, sense of control, choice-making, capabilities, and strength of their natu- ral networks. Where Kudoz focuses on a shift in outcomes for individuals living with a disability and community members, Fifth Space focus- es on a shift in outcomes for staff within the disability sec- tor −to nurture the practice of reflection, discernment, and critical thinking and doing. Fifth Space does 5 things: Roles not training. Teams not individuals. Critical thinking not tools. Intentional risk taking not risk avoidance. Spreading capacity not services. Kudoz does 5 things: Learning not diversion. Platform for informal exchange not formal service provision. Catalyzes supply of and demand for in-community experiences. Enables individual and community level outcomes. Uses measurement to motivate behavior change.
  • 4. Kudoz is one of seven solutions to come out of the Fifth Space methodology. A methodology we call Grounded Change. Fifth Space: 8 frontline workers 10 mid-level managers 8 senior directors Kudoz: 4 designers 3 social scientists 1 business thinker 1 community mobilizer 2 journalists 3 secondees 1) Form teams 2) Name perceived pain points Kudoz Too many adults with a cogni- tive disability are socially disconnect- ed from community. 3) Spend time with people where they are Fifth Space: 5 weeks of observation in group homes and day programs Fifth Space: 7 re-framed problems, such as ‘Too many adults going to day programs are poorly matched to their peers’ and ‘Too many managers are fighting fires rather than coaching teams’ 4) Re-frame problems Re-set outcomes 5) Co-develop alternatives 6) Make test front-stage interactions Fifth Space in progress Fifth Space: 7 pain points, such as ‘Too many adults going to day programs are bored during the day’ and ‘Too many managers lack motivation’ Kudoz 10 weeks of breakfasts, lunches, and dinners with residents of a social housing complex Kudoz Too many adults with a cognitive disability are isolated from novel learning experiences. Kudoz new roles (Hosts, Experience Curators, Reflective Assistants), tools (catalogue, IPod App), training Fifth Space new roles (e.g Social Concierge), tools (e.g games), settings (e.g speed dating) Kudoz 5 potential solutions, includ- ing Kudoz: a catalogue of hundreds of learning experiences. Fifth Space 7 potential solutions, including nTandem: matching processes to uncover the relational magic and 55 On Air: flash jams for managers to problem-solve. 7) Make test back-stage systems 8) Embed learning capacity to iterate Kudoz new databases, contact management systems, subscription business models Fifth Space create residencies, second- ments, rotations through Social RD Lab Kudoz integrate into staff hiring and induction
  • 5. Kudoz and Fifth Space aim to solve social system challenges simultaneously. Kudoz responds to three pain points experienced by individuals living with a cognitive disability. Instead of just developing a new service to respond to this pain, we are trying to go deeper and wider. Through the Fifth Space, we hope to address the systemic challenges preventing new solutions from taking hold and changing lives. Experience poverty Creating and Dismantling Philosophy-Practice Disconnect Capacity Gap Structural Barriers Stagnation Stigma Three months of ethnographic fieldwork helped us identify a segment of people with a cognitive disability whose physical mental health was on the decline, and who had few opportunities to keep their minds active. These were people who lacked an ongoing source of novelty and learning. It’s not enough to create new programs and services. There is also a need to dismantle what doesn’t work, and to spread the capacity to critically think and continuously iterate when programs and services are not leading to good outcomes for people. Staff of social services are hired, trained and performance managed to deliver a stan- dard service rather than to co-design new models of practice. Anthropology, be- havioral science, user-cen- tered design, and adult learning are four disci- plines we see missing from social service agencies. Workshops, trainings, online resources and networks aren’t sufficient to shift what staff do on a daily basis. Traditional hierarchies, a dearth of dedicated staff time, and an absence of methodological rigor can prevent new ideas from taking root. We’re consolidating our learning and getting ready to spread the process of learning and solutions. We’re looking for like-minded organizational leaders, funders and policymakers to offer feedback and help with the larger ambition: transitioning our social safety nets into trampolines. Once individuals living with a cognitive disability graduate high school, there are limited options. In our research, we met people with jobs who wanted much more out of life than what was on offer. But without access to other credentials over time, they had limited opportunity to move in a different direction. Individuals with a cognitive disability reside in the com- munity, and yet there are not many ways for community members and individuals to mean- ingfully interact over time. Without quality contact points, (mis)percep- tions of incapability abound. True inclusion remains elusive. www.kudoz.ca www.fifthspace.ca hello@inwithforward.com • Subscribe to our newsletter, watch our videos, and connect with us on social media • Come visit us for an embedded residency • Join our feedback circle of trusted advisors • Invest in the next 6-12 month prototype stage What’s next? Get in touch! Intrigued? Kudoz responds to 3 pain points: Fifth Space responds to 4 challenges: Philosophies like Asset Based Community Development (ABCD) and personalized planning offer a strong alter- native narrative to traditional services, but they are blunt tools for change. While an important overarching moral perspective, these philosophies are not granular enough to shift practice. They identi- fy “what” needs to change, not “how” or “for whom”. To answer the “how”, we need an experimental mindset rather than an ideological mindset.