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Social Media Marketing Bandung - April 30th, 2011
Agenda The Basic of Social Media Brand monitoring Facebook Groups and Facebook Pages Twitter Experiences Blogging for Business Location Based Application Take Away Tips Success Story
So.ci.al Me.di.a Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.  Wikipedia
The Social Media
“Social Media is about sociology and psychology more than technology.” – Brian Solis
Social Media for Business • Create connections and build relationships • Improve search engine rankings which generates website traffic, inbound links and leads • Establish you and your team as thought leaders and innovators • Manage your brand and reputation online • Grow smarter and faster than your competitors
Audience Audience Segments • Customers • Prospects • Employees • Committee Members • Suppliers/vendors/affiliates Key Questions • Their goals and aspirations? • Their problems? • How do they get their answers? • How can you reach them? • What’s important to them? • What words and phrases do they use? • What sort of images and multimedia appeals to them?
Way to use social media • Listening - using social media as “real time” research and gaining insights from listening to customers • Talking - using conversations with customers to promote products or services • Energizing - building brand stewardship; and identifying enthusiastic customers and using them to persuade others • Supporting - making it possible for customers to help each other • Embracing - turning customers into a resource for innovation
Brand Monitoring Google News Alert http://www.google.com/alerts Search Stream on Twitter Social Mention http://socialmention.com/
http://ow.ly/4K7ib
Facebook Pages Public profile Ability to add application on Facebook No fans limit
http://ow.ly/4K7ew
Tools
Why Blog Branding Generate sales Customer relation More?
Identify Target Market
Writing for your personas DOES NOT mean writing about the products and services you sell them  Write about the things they want to learn about
Platform
Location Based Application
GLOCAL think global, act local
http://places.google.com
Take Away Tips
Be a Connector • Connectors are the people that introduce you to others • Most powerful in a social network • Give without expecting to receive anything back • Don’t just promote you, promote others and they will promote you which is MUCH MORE powerful
Go Where Your Audience Is Already • Most of your audience is already online • Almost all are in big networks (e.g. Facebook) • Many are on niche focused networks as well • You would never send marketing materials untargeted
Add Value Do you have any materials like the following?: • Company information, brochures, web site, sales sheets   Put it here: LinkedIn, Plaxo, Facebook Group Page, Blog • Photos and videos related to sales, training and products   Put it here: YouTube, Viddler, Blip.TV, Facebook, Flickr, Blog • Articles, news and press releases, events, newsletters    Put it here: Blog, Newsvine, Digg, Facebook, Fast PItch • Presentations for training, marketing, sales and service    Put it here: Slideshare, YouTube
Success Story
And many more .... If the can do that How about you?
RidhoPutradiS’Gara Inbound Marketing Indonesia ido@inboundmarketing.co.id http://www.inboundid.com

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Social media marketing

  • 1. Social Media Marketing Bandung - April 30th, 2011
  • 2. Agenda The Basic of Social Media Brand monitoring Facebook Groups and Facebook Pages Twitter Experiences Blogging for Business Location Based Application Take Away Tips Success Story
  • 3. So.ci.al Me.di.a Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Wikipedia
  • 5. “Social Media is about sociology and psychology more than technology.” – Brian Solis
  • 6. Social Media for Business • Create connections and build relationships • Improve search engine rankings which generates website traffic, inbound links and leads • Establish you and your team as thought leaders and innovators • Manage your brand and reputation online • Grow smarter and faster than your competitors
  • 7. Audience Audience Segments • Customers • Prospects • Employees • Committee Members • Suppliers/vendors/affiliates Key Questions • Their goals and aspirations? • Their problems? • How do they get their answers? • How can you reach them? • What’s important to them? • What words and phrases do they use? • What sort of images and multimedia appeals to them?
  • 8. Way to use social media • Listening - using social media as “real time” research and gaining insights from listening to customers • Talking - using conversations with customers to promote products or services • Energizing - building brand stewardship; and identifying enthusiastic customers and using them to persuade others • Supporting - making it possible for customers to help each other • Embracing - turning customers into a resource for innovation
  • 9. Brand Monitoring Google News Alert http://www.google.com/alerts Search Stream on Twitter Social Mention http://socialmention.com/
  • 10.
  • 12. Facebook Pages Public profile Ability to add application on Facebook No fans limit
  • 13.
  • 15. Tools
  • 16.
  • 17. Why Blog Branding Generate sales Customer relation More?
  • 19. Writing for your personas DOES NOT mean writing about the products and services you sell them Write about the things they want to learn about
  • 22. GLOCAL think global, act local
  • 24.
  • 26. Be a Connector • Connectors are the people that introduce you to others • Most powerful in a social network • Give without expecting to receive anything back • Don’t just promote you, promote others and they will promote you which is MUCH MORE powerful
  • 27. Go Where Your Audience Is Already • Most of your audience is already online • Almost all are in big networks (e.g. Facebook) • Many are on niche focused networks as well • You would never send marketing materials untargeted
  • 28. Add Value Do you have any materials like the following?: • Company information, brochures, web site, sales sheets Put it here: LinkedIn, Plaxo, Facebook Group Page, Blog • Photos and videos related to sales, training and products Put it here: YouTube, Viddler, Blip.TV, Facebook, Flickr, Blog • Articles, news and press releases, events, newsletters Put it here: Blog, Newsvine, Digg, Facebook, Fast PItch • Presentations for training, marketing, sales and service Put it here: Slideshare, YouTube
  • 30.
  • 31.
  • 32. And many more .... If the can do that How about you?
  • 33. RidhoPutradiS’Gara Inbound Marketing Indonesia ido@inboundmarketing.co.id http://www.inboundid.com