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Social Media Marketing<br />Bandung - April 30th, 2011<br />

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Agenda<br />The Basic of Social Media<br />Brand monitoring<br />Facebook Groups and Facebook Pages<br />Twitter Experiences<br />Blogging for Business<br />Location Based Application<br />Take Away Tips<br />Success Story<br />

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So.ci.al Me.di.a<br />Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. <br />Wikipedia<br />

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The Social Media<br />

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“Social Media is about sociology and psychology more than technology.” –<br />Brian Solis<br />

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Social Media for Business<br />• Create connections and build relationships<br />• Improve search engine rankings which generates website traffic,<br />inbound links and leads<br />• Establish you and your team as thought leaders and innovators<br />• Manage your brand and reputation online<br />• Grow smarter and faster than your competitors<br />

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Audience<br />Audience Segments<br />• Customers<br />• Prospects<br />• Employees<br />• Committee Members<br />• Suppliers/vendors/affiliates<br />Key Questions<br />• Their goals and aspirations?<br />• Their problems?<br />• How do they get their answers?<br />• How can you reach them?<br />• What’s important to them?<br />• What words and phrases do<br />they use?<br />• What sort of images and<br />multimedia appeals to them?<br />

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Way to use social media<br />• Listening - using social media as “real time”<br />research and gaining insights from listening to customers<br />• Talking - using conversations with customers to<br />promote products or services<br />• Energizing - building brand stewardship; and<br />identifying enthusiastic customers and using them to persuade others<br />• Supporting - making it possible for customers to<br />help each other<br />• Embracing - turning customers into a resource for<br />innovation<br />

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Brand Monitoring<br />Google News Alert<br />http://www.google.com/alerts<br />Search Stream on Twitter<br />Social Mention<br />http://socialmention.com/<br />

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http://ow.ly/4K7ib<br />

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Facebook Pages<br />Public profile<br />Ability to add application on Facebook<br />No fans limit<br />

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http://ow.ly/4K7ew<br />

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Tools<br />

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Why Blog<br />Branding<br />Generate sales<br />Customer relation<br />More?<br />

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Identify Target Market<br />

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Writing for your personas DOES NOT mean writing about the products and services you sell them <br />Write about the things they want to learn about<br />

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Platform<br />

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Location Based Application<br />

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GLOCAL<br />think global, act local<br />

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http://places.google.com<br />

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Take Away Tips<br />

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Be a Connector<br />• Connectors are the people that introduce you to others<br />• Most powerful in a social network<br />• Give without expecting to receive anything back<br />• Don’t just promote you, promote others and they will<br />promote you which is MUCH MORE powerful<br />

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Go Where Your Audience Is Already<br />• Most of your audience is already online<br />• Almost all are in big networks (e.g. Facebook)<br />• Many are on niche focused networks as well<br />• You would never send marketing materials untargeted<br />

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Add Value<br />Do you have any materials like the following?:<br />• Company information, brochures, web site, sales sheets<br /> Put it here: LinkedIn, Plaxo, Facebook Group Page, Blog<br />• Photos and videos related to sales, training and products<br /> Put it here: YouTube, Viddler, Blip.TV, Facebook, Flickr, Blog<br />• Articles, news and press releases, events, newsletters<br /> Put it here: Blog, Newsvine, Digg, Facebook, Fast PItch<br />• Presentations for training, marketing, sales and service<br /> Put it here: Slideshare, YouTube<br />

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Success Story<br />

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And many more ....<br />If the can do that<br />How about you?<br />

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RidhoPutradiS’Gara<br />Inbound Marketing Indonesia<br />ido@inboundmarketing.co.id<br />http://www.inboundid.com<br />