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I-Phone Apple’s Entry Strategy
The Quotes ,[object Object],[object Object],[object Object]
Background ,[object Object],[object Object],[object Object]
Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Obstacles ,[object Object],[object Object],[object Object],[object Object],[object Object]
First Attempt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROKR -Won't hold more than 100 songs, even if there's memory left. -iTunes Music Store purchases must be synced from a PC. -Clunky interface is sluggish and hard to navigate. -Design screams, "A committee made me."
Second and Final ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING PLAN  I PHONE
Market Summary ,[object Object],[object Object],[object Object],[object Object]
 
SWOT Analysis
Strength ,[object Object]
Weaknesses ,[object Object]
Opportunities ,[object Object]
Threats ,[object Object]
Product Offering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution ,[object Object],[object Object],[object Object],[object Object]
Financials ,[object Object],[object Object],[object Object],[object Object]
Implementation
Marketing and Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing and Communication - 2 ,[object Object],[object Object],[object Object]
The iDay
The Launch of the 'Jesus Phone’ ,[object Object],[object Object],[object Object],[object Object]
Key Success Factors
Did the media talking ,[object Object],[object Object]
Charismatic CEO. If a company’s head is in the right place, chances are its feet will be too. At least, that’s how a lot of customers see it—and Apple has taken the idea to heart. Having Steve Jobs present every new product Apple releases shows customers that upper-management cares.
Aesthetics ,[object Object],[object Object]
Simple Communication ,[object Object],[object Object]
Exclusivity Apple created  a strong exclusivity among its customers creating its own stores and its own line of cult products.  In short it created a culture which is hip young smart and enthusiastic, And created a notion that being a part of it is a privilege in itself.
Fans did the selling Apple’s strategy isn’t to tell you how cool their stuff is (since you probably wouldn’t believe them anyhow), their strategy is to show other people using and talking about their products. It’s just more personal, and more believable, when your fans promote for you.
Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Think Different
Next in India It is expected that the much-awaited launch of the Apple iPhone in India will take place this  September . The launch will be with telecom operator  Vodafone ,  The expected price is between Rs  27,200 to 28,000 , but again this may change by the time it is actually released.. Apple retail sources have also revealed that it will be the  8 GB  version of the touchscreen iPhone

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I-Phone

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. ROKR -Won't hold more than 100 songs, even if there's memory left. -iTunes Music Store purchases must be synced from a PC. -Clunky interface is sluggish and hard to navigate. -Design screams, "A committee made me."
  • 8.
  • 9. MARKETING PLAN I PHONE
  • 10.
  • 11.  
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22.
  • 24.
  • 26.
  • 27. Charismatic CEO. If a company’s head is in the right place, chances are its feet will be too. At least, that’s how a lot of customers see it—and Apple has taken the idea to heart. Having Steve Jobs present every new product Apple releases shows customers that upper-management cares.
  • 28.
  • 29.
  • 30. Exclusivity Apple created a strong exclusivity among its customers creating its own stores and its own line of cult products. In short it created a culture which is hip young smart and enthusiastic, And created a notion that being a part of it is a privilege in itself.
  • 31. Fans did the selling Apple’s strategy isn’t to tell you how cool their stuff is (since you probably wouldn’t believe them anyhow), their strategy is to show other people using and talking about their products. It’s just more personal, and more believable, when your fans promote for you.
  • 32.
  • 34. Next in India It is expected that the much-awaited launch of the Apple iPhone in India will take place this September . The launch will be with telecom operator Vodafone , The expected price is between Rs 27,200 to 28,000 , but again this may change by the time it is actually released.. Apple retail sources have also revealed that it will be the 8 GB version of the touchscreen iPhone