Potential Market Size of Mobile Education in India discuses market size, courses, smartphones, operating systems and wireless carriers that are in demand in mobile education sector

1. INDALYTICS POTENTIAL MARKET SIZE OF MOBILE
ADVISORS EDUCATION IN INDIA — MARCH 2012
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2. POTENTIAL MARKET SIZE OF MOBILE EDUCATION IN INDIA — MARCH 2012
A BOUT THE R EPORT
W HAT IS THIS REPORT ABOUT ?
This report is a snapshot of market size of mobile education business in India. The
reports discuses the current market potential for providing education through mobile
phones to students in India.
It further talks about the courses, smartphone makers, operating systems and wireless
carriers that are in high demand. It helps the players in mobile education space to know
the high–growth niches, which they should target to grow their businesses.
D EFINITION OF MOBILE EDUCATION
Mobile education, for the purpose of market demand estimation, is defined as the
education, which is imparted to students through their mobile phones. The term also
includes the following:
• Normal educational content in softcopies, which can also be accessed through
computers
• Content that can be shared or transferred though mobile applications
A SSUMPTIONS MADE IN THE REPORT
In order to calculate the market size, we have taken the following assumptions:
• Only the school students from class IX — XII and higher education students, who live in
urban India, and have access to smartphones, have been considered as potential
customers for mobile education content.
• On an average each student, can download two applications, which are available to
him/her for a subscription price of INR1 per day per application.
• Currency conversion rate is considered to be INR50 for US$1.
2 © 2012, Indalytics Advisors Private Limited

3. POTENTIAL MARKET SIZE OF MOBILE EDUCATION IN INDIA — MARCH 2012
T ABLE OF C ONTENTS
Potential market size of mobile education in India (2011)
High–growth niches in mobile education space
Market size in terms of various course streams
Most favored smartphones and operating systems
Subscriber base of wireless telecom service providers
Activities in mobile education space
L IST OF F IGURES AND T ABLES
Figure 1: market size of mobile education business (E) — 2011 (US$ million)
Figure 2: market size of mobile education business (E) — 2011 (students in various
courses)
Figure 3: market share of smartphones in India — 2011
Figure 4: market share of smartphone operating systems in India — 2011
Figure 5: top telecom wireless service providers by subscriber base — December 2011
Table 1: telecom wireless service providers with highest number of subscribers — as per
circles — December 2011
3 © 2012, Indalytics Advisors Private Limited

4. POTENTIAL MARKET SIZE OF MOBILE EDUCATION IN INDIA — MARCH 2012
L IST OF COMPANIES MENTIONED IN THE REPORT
Aircel/Dishnet MTNL
Apple Nokia
Bharti Airtel Reliance
Blackberry (RIM) Samsung
BSNL Sistema
EdServ Spice
Etisalat S-tel
HFCL Tata
HTC Tata DoCoMo
Idea Uninor
IL&FS Education and Videocon
Technology Services
Vodafone
Loop
Wipro
Micromax
N UMBER OF P AGES
13
P RICE OF THE R EPORT
INR2,000 / US$40
H OW TO PROCURE IT
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4 © 2012, Indalytics Advisors Private Limited