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Nudge Challenge

A solution to obesity using principles of Behavioral
Economics

Dec 2013
Nilakantasrinivasan (Neil Sriniv...
Decision Map with Bottlenecks Identified

No
motivation

Resource
and Time
Constraints

De-motivated and
target seems too
...
Obese Employee’s Journey of BMI reduction
2

Obese Employee
& expert create a
personalized plan

4

3

1

“I’m this” nudge...
“I’m this” Nudge in use

Wallet insert

Table Top Photo

Placed in dressing
table
Screen saver in
mobile phone

Screen sav...
Thank you!
neil@collaborat.com
@neilsrinivasan
Thank you!
neil@collaborat.com
@neilsrinivasan
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Nudge challenge i'm this

Nudge Challenge - A solution to obesity problem using the principles of behavioral economics that I have designed.

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Nudge challenge i'm this

  1. 1. Nudge Challenge A solution to obesity using principles of Behavioral Economics Dec 2013 Nilakantasrinivasan (Neil Srinivasan) All rights reserved. Copyright @ 2013 Nilakantasrinivasan.
  2. 2. Decision Map with Bottlenecks Identified No motivation Resource and Time Constraints De-motivated and target seems too far off Bottlenecks All rights reserved. Copyright @ 2013 Nilakantasrinivasan. Reluctance and Laziness
  3. 3. Obese Employee’s Journey of BMI reduction 2 Obese Employee & expert create a personalized plan 4 3 1 “I’m this” nudge is introduced to the employee & he uses the nudge in several places After a month, Employee is demotivated wants to quit the program Obese Employee meets the company expert All rights reserved. Copyright @ 2013 Nilakantasrinivasan. 5 After 8 months, employee achieves this goal
  4. 4. “I’m this” Nudge in use Wallet insert Table Top Photo Placed in dressing table Screen saver in mobile phone Screen saver in computer All rights reserved. Copyright @ 2013 Nilakantasrinivasan.
  5. 5. Thank you! neil@collaborat.com @neilsrinivasan
  6. 6. Thank you! neil@collaborat.com @neilsrinivasan

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