1.
It gives me immense pleasure to speak about the awareness activities taken up by
India Youth for Society. A colleague of mine requested me to attend to their
events. I did not pay much attention. In fact, I was always busy with my work. So,
I could not find time to go. But I had a thought of helping the young people in
some way. One day I went to an event to find out what I could do for them. I
realized that my involvement is needed more than money. Gradually, I indulged
myself in all the activities. Today I am heading the team.
P N B Madhava Rao (Madhu)
President
India Youth for Society
Hanumanthuwaka
Visakhapatnam
530040 India

2.
Introduction: August 2010, Visakhapatnam: What started
as casual conversations between a teacher and a group of
students became a source of inspiration for the
youngsters and ignited their passion towards protecting
the Earth and its resources. They formed a group which
later came to be known as ‘India Youth For Society (IYFS).
A few like-minded students joined them giving strength to
their campaigns. “The Earth provides enough to satisfy
every man’s need, but not every man’s greed.” – Gandhiji
Vision Statement: Safeguarding our future generations with an
inheritance of fresh air, clean water and a healthy life, IYFS exists for
educating and influencing people, developing civic sense and sensitizing
everyone about the importance of maintaining the integrity of the
environment as a whole-life system.
Mission Statement: IYFS is dedicated to educate people in managing
waste, harvesting rainwater, conserving energy, reducing plastics and
safeguarding the environment. IYFS also focuses on e-governance,
traffic awareness, road safety and child rights.

3.
Our Strategy
1. Arts: Rallies, flash mobs,
street plays, skits and songs,
social events,
2. Dialogue: Seminars and
Workshops
3. Literature: Printing and
distributing posters, banners,
handouts, flyers
4. Media: Print Media,
Electronic Media and Social
Network, Radio Talk, website
OUR CAMPAIGNS
MESSAGE (Making Each School
Student Aware of Good
Environment): As a campaign,
MESSAGE is an initiative to teach
children about the importance of
conservation – water, energy and
food. The goal is to stress not only on
the importance of physical and mental
well being of the children but also
educating them about the benefits of
eating and living hygienically.

4.
P4 (Prevent Polythene Bags -Protect Planet): Through this campaign, we aim to sensitize
people on reducing the usage of surplus or one-off-use disposable plastic items in their day to
day lives. Thankfully, through P4 campaign we can lower the amount of plastic-related
chemicals in our bodies, our homes, and the environment—and the risks they present.

5.
SMART (Safety Means Alert on Road in Traffic)
This campaign has a target to reduce the amount of traffic accidents in the city and their
consequences through road safety measures. It aims to increase the safety level on local roads,
encourage walking and cycling in the city and improve the urban space. It focuses at reducing
number of deaths and injuries caused by traffic and consequently decreasing the number of
road accidents. Accident data were studied to identify safety actions necessary to achieve
improvements and to determine how to implement speed reduction areas in the most effective
way.

6.
SWAP (Solid Waste Awareness Program): With SWAP, we aim to undertake and execute
solid waste management projects in two Municipal Wards of the city. A recent survey
conducted on the status of waste generation, and on the scope and benefits of segregation and
recycling this material, has given birth to this campaign. We alert people about the improper
handling of urban solid waste which is resulting in the rise in pollution of the atmosphere,
surface and groundwater. Presently we are engaged in awareness creation activities in parks
and public places through demos.

7.
H2O (Harvest To Overflow): With rapidly depleting groundwater levels and drying up of
existing reservoirs, the city of Vizag is staring at imminent water crisis. IYFS has initiated an
exercise and awareness campaign to promote rainwater harvesting methods, especially in
newly developing areas.

8.
IYFS Volunteers Team
Any of your skills is useful for IYFS. Being a volunteer is much effort you make for the welfare of
the society, your family & friends. Join the IYFS Volunteer Team to spread the message. Yes,
volunteering can be far more than simply doing a good deed. In fact, volunteering can be a
great way to develop skills, learn more about career options, make friends, garner new
professional contacts, get exercise, spend time outdoors/with animals/with kids, or even just
shake up your routine. But who says that doing good and enjoying yourself while meeting your
own personal/professional goals can't happen at the same time? If in the process of meeting
your personal and professional goals, you are also serving as an effective volunteer, helping to
meet the goals of your particular volunteer project or role, and/or helping to move an
organization's mission forward, it's a win-win situation.
One of the better-known benefits of volunteering is the impact on the community. Unpaid
volunteers are often the glue that holds a community together. Volunteering allows you to
connect to your community and make it a better place. Even helping out with the smallest tasks
can make a real difference to the lives of people, animals, and organizations in need. And
volunteering is a two-way street: It can benefit you and your family as much as the cause you
choose to help. Dedicating your time as a volunteer helps you make new friends, expand your
network, and boost your social skills.
Volunteering helps you make new friends and contacts: One of the best ways to make new
friends and strengthen existing relationships is to commit to a shared activity together.
Volunteering is a great way to meet new people, especially if you are new to an area.
Volunteering also strengthens your ties to the community and broadens your support network,
exposing you to people with common interests, neighborhood resources, and fun and fulfilling
activities.

9.
Social Network: IYFSORG
IYFSORG is our common id for all the social media and electronic
communication. Kindly do contact us via email or any other apps.
Communication:
Cell: 995-195-8686
Cell: 970-348-9797
post@iyfs.org
www.iyfs.org
Correspondence:
India Youth for Society
Door No: 7-311A
Hanumanthuwaka
Old Dairy Farm Post
Visakhapatnam-530040
Contact:
India Youth for Society
MIG 154 Sector 4
Near Bharat Gas Station
M V P Colony
Visakhapatnam-530017

10.
Financial Credibility
IYFS is run purely by contributions from various sections of the society and individuals who
appreciate what we do. Cheques / DDs are to be drawn in favour of INDIA YOUTH FOR SOCIETY
payable at Visakhapatnam. You can also contribute by spreading the word about the campaigns
we take up.
State Bank of India
INDIA YOUTH FOR SOCIETY
A/c No: 32966348781
IFSC: SBIN0001588
www.onlinesbi.com
HDFC Bank
INDIA YOUTH FOR SOCIETY
A/c No: 00501110000172
IFSC: HDFC0000050
www.hdfcbank.com