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Indiegogo Advanced Lab Presentation August 21st

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Indiegogo Advanced Lab 8/21

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Indiegogo Advanced Lab Presentation August 21st

  1. 1. Indiegogo Advanced Lab Alisa Cordesius, Pam Mangan, Rachel Allen #gogolab | @indiegogo 1 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
  2. 2. Agenda 2 Launching with Momentum Amplification Cross-Promotion Utilize the Press Stretch Goals Live Events Soft Launch Seed your Campaign Matching Grants Leverage Tools Dashboard Referral Contest
  3. 3. 3 SAVE THE DATE: December 2, 2014 go.indiegogo.com/playbook/givingtuesday
  4. 4. What are the benefits of an Indiegogo campaign? 4
  5. 5. What are the benefits of an Indiegogo campaign? 5 Raise money Gain visibility Gauge demand & mitigate risk Connect with your audience
  6. 6. Launching With Momentum 6 Indiegogo Powerpoint Template 6 | Indiegogo |
  7. 7. Live Events Live Campaign Display Real-Time Contributions Instant Perk Fulfillment Provide Contribution Assistance Accept Off-line Contributions Add Attendees to Your Mailing List 7
  8. 8. Soft Launch • Launch Early in the Week • Rally Your Friends and Family • Set A Reasonable Goal (30% Rule) • Prep for Your Hard Launch 8
  9. 9. Seed Your Campaign Tisch MSRCNY has FDA approval for the use of adult stem cells in MS patients to reverse disability. 9
  10. 10. Matching Grants Parkinson's. We're In This Together. • Match Grant: $200,000 • Raised: $554,061 • Funders: 472 • Impact: Supported the 10 Parkinson’s Institute’s disease care and research
  11. 11. AMPLIFICATION 11
  12. 12. Cross-Promotion Expand you audience and build meaningful relationships with other campaign owners. 12
  13. 13. Utilize the Press • Like-minded blogs • GOOD Magazine • Reddit • Accelerator or 13 nonprofit listservs
  14. 14. Stretch Goals • Concrete with 14 specific purpose • Reasonable • Added value to previous contributors • Message with urgency • Be a “winning” campaign
  15. 15. 15 LEVERAGE TOOLS
  16. 16. 16 1. Dashboard 2. Referral Contests
  17. 17. How To Find the Dashboard: 17
  18. 18. 18
  19. 19. 19
  20. 20. Referral Contest: How It Works 20
  21. 21. What the Contributor Sees: 21
  22. 22. What You See 22
  23. 23. Gamified Referral Contest (Geek Pulse) 23
  24. 24. 24 Q+A
  25. 25. Indiegogo is here for YOU! Field Guide: Campaigner tips in 6 languages http://landing.indiegogo.com/field-guide-central/ Blog: insights, tips and ideas: https:/go.indiegogo.com/blog/ Indiegogo.com: view successful campaigns: http://www.indiegogo.com Help Center: answers to specific questions: http://support.indiegogo.com Additional Questions? Customer Happiness Team is here! support@indiegogo.com 25
  26. 26. 26 Start your campaign draft today at indiegogo.com/campaigns/new
  27. 27. 27 Together Do Anything @indiegogo
  28. 28. List of Campaign Examples: https://www.indiegogo.com/projects/lesbians-who-tech/ https://www.indiegogo.com/projects/awesome-orchestra-collective-boldly-going-where-no-orchestra-has-gone- before/ https://www.indiegogo.com/projects/tisch-ms-center-s-fda-approved-phase-i-stem-cell-trial-for-multiple-sclerosis/ https://www.indiegogo.com/projects/parkinson-s-we-re-in-this-together/ https://www.indiegogo.com/projects/bombas-better-socks-better-world-bee-better/ https://www.indiegogo.com/projects/hybrid-movement-company-presents-why-not-ft-fields-free-at-summerstage- nyc/ https://www.indiegogo.com/projects/utilize-health-matching-patients-to-the-care-they-need/ https://www.indiegogo.com/projects/help-the-honest-politician-crash-the-most-expensive-senate-race-of-all-time/ https://www.indiegogo.com/projects/skully-ar-1-the-world-s-smartest-motorcycle-helmet/ https://www.indiegogo.com/projects/jibo-the-world-s-first-family-robot/ https://www.indiegogo.com/projects/geek-pulse-a-digital-audio-awesomifier-for-your-desktop/ 28 28

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