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S O C I A L E VA N G E L I S M
I N D I G I T O U S 2 0 1 5
H O N G K O N G
W E M A K E T H I N G S G O
V I R A L
S O C I A L I N T E R V I E W ( 5 0 M U S E R S )
O N O K O M A R K E T I N G
6 1 , 0 0 0 L I K E S1 0 4 , 0 0 0 L I K E S
2 7 M I L L I O N L I K E S1 0 4 , 0 0 0 L I K E S
S O C I A L E VA N G E L I S M
I N D I G I T O U S 2 0 1 5
1 . 4 B I L L I O N P E O P L E
FA C E B O O K 2 0 1 5
1 . 4 B I L L I O N P E O P L E
FA C E B O O K 2 0 1 5
9 5 % + O F FA C E B O O K U S E R S H AV E AT L E A S T O N E
C H R I S T I A N F R I E N D
S O C I A L I N D I A
• 243m internet users (5 hours a day online)
• 106m social media users (2 hours a day on social
media)
M O B I L E I N D I A
• 70% of web traffic through mobile devices
• 886m mobile subscriptions (349m people)
• 95% pre-paid
• Mostly ‘feature phones’
H U N G RY G E N E R AT I O N
H U N G RY G E N E R AT I O N
Bible

17M
Quotations Of Chairman Mao

0.06M
H U N G RY G E N E R AT I O N
Bible

17M
Quotations Of Chairman Mao

0.06M
Christian Congregation

42M
Communist Party

5M
H U N G RY G E N E R AT I O N
Bible

17M
Quotations Of Chairman Mao

0.06M
Christian Congregation

42M
Communist Party

5M
Jesus

18M
Chinese President

4M
H U N G RY G E N E R AT I O N
Bible

17M
Quotations Of Chairman Mao

0.06M
Christian Congregation

42M
Communist Party

5M
Jesus

18M
Chinese President

4M
Christmas

150M
National Day

50M
H U N G RY G E N E R AT I O N
Bible

17M
Quotations Of Chairman Mao

0.06M
Christian Congregation

42M
Communist Party

5M
Jesus

18M
Chinese President

4M
Christmas

150M
National Day

50M
God

165M Mentions
Mao Zedong

10M
H O W T O R E A C H T H E M ?
• SMS
• Promoted Content
• Social Mission
S M S
S M S E VA N G E L I S M
• Obtain list of numbers (e.g. through Gmail/Android
app)
• Send conversational message
• Respond to people who reply / missed-call
- C H R I S T I A N S
“Need prayer? Reply or missed-call this number &
we would love to pray with you”
P R O M O T E D C O N T E N T
P R O M O T E D C O N T E N T
T R A F F I C C O N T E N T
F O L L O W
U P
P R O M O T E D C O N T E N T
T R A F F I C C O N T E N T
F O L L O W
U P
G O O G L E A D S
G O O G L E A D S
1 R U P E E / C L I C K
Y O U T U B E A D S
Y O U T U B E A D S
1 R U P E E / V I E W
S O C I A L M I S S I O N
P 2 P V S B R O A D C A S T
P 2 P V S B R O A D C A S T
P 2 P V S B R O A D C A S T
P 2 P V S B R O A D C A S T
P 2 P V S B R O A D C A S T
B U B B L E S V S B R I D G E S
B U B B L E S V S B R I D G E S
1 2 % R E A C H
B U B B L E S V S B R I D G E S
1 2 % R E A C H
8 5 % R E A C H
8 5 % R E A C H
8 5 % R E A C H
8 5 % R E A C H
B U B B L E S V S B R I D G E S
B U B B L E S
M O S T LY C H R I S T I A N
F R I E N D S 



S O C I A L R E - I N F O R C E M E N T
T O S H A R I N G C H R I S T 



W O R L D V I E W A C C E P T E D
B R I D G E S
M O S T LY N O N - C H R I S T I A N
F R I E N D S
S O C I A L R E J E C T I O N
W H E N S H A R I N G C H R I S T 



W O R L D V I E W R E J E C T E D
- L U K E 1 4 : 2 7
• “And whoever does not carry their cross and
follow me cannot be my disciple.”
1 .
U N D E R S TA N D
• “Please notice that I am
funny, interesting,
beautiful, and worthy of
love.”
• Primal desire for
community
- J E S U S ( M AT T H E W 1 4 : 1 6 )
“They do not need to go away; you give them
something to eat!”
2 . P R AY
3 . L E A R N
4 . S H A R E
• Offer to pray
• Use photos
• Use your life story
• Use music
• Use bible verses
F I N A L T H O U G H T S
• Let young people do things.
• Fail more often.
( Q & A )

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Social Evangelism - Janakan A.

  • 1. S O C I A L E VA N G E L I S M I N D I G I T O U S 2 0 1 5
  • 2.
  • 3.
  • 4.
  • 5. H O N G K O N G
  • 6. W E M A K E T H I N G S G O V I R A L
  • 7. S O C I A L I N T E R V I E W ( 5 0 M U S E R S )
  • 8. O N O K O M A R K E T I N G
  • 9. 6 1 , 0 0 0 L I K E S1 0 4 , 0 0 0 L I K E S
  • 10. 2 7 M I L L I O N L I K E S1 0 4 , 0 0 0 L I K E S
  • 11. S O C I A L E VA N G E L I S M I N D I G I T O U S 2 0 1 5
  • 12. 1 . 4 B I L L I O N P E O P L E FA C E B O O K 2 0 1 5
  • 13. 1 . 4 B I L L I O N P E O P L E FA C E B O O K 2 0 1 5 9 5 % + O F FA C E B O O K U S E R S H AV E AT L E A S T O N E C H R I S T I A N F R I E N D
  • 14. S O C I A L I N D I A • 243m internet users (5 hours a day online) • 106m social media users (2 hours a day on social media)
  • 15. M O B I L E I N D I A • 70% of web traffic through mobile devices • 886m mobile subscriptions (349m people) • 95% pre-paid • Mostly ‘feature phones’
  • 16. H U N G RY G E N E R AT I O N
  • 17. H U N G RY G E N E R AT I O N Bible
 17M Quotations Of Chairman Mao
 0.06M
  • 18. H U N G RY G E N E R AT I O N Bible
 17M Quotations Of Chairman Mao
 0.06M Christian Congregation
 42M Communist Party
 5M
  • 19. H U N G RY G E N E R AT I O N Bible
 17M Quotations Of Chairman Mao
 0.06M Christian Congregation
 42M Communist Party
 5M Jesus
 18M Chinese President
 4M
  • 20. H U N G RY G E N E R AT I O N Bible
 17M Quotations Of Chairman Mao
 0.06M Christian Congregation
 42M Communist Party
 5M Jesus
 18M Chinese President
 4M Christmas
 150M National Day
 50M
  • 21. H U N G RY G E N E R AT I O N Bible
 17M Quotations Of Chairman Mao
 0.06M Christian Congregation
 42M Communist Party
 5M Jesus
 18M Chinese President
 4M Christmas
 150M National Day
 50M God
 165M Mentions Mao Zedong
 10M
  • 22. H O W T O R E A C H T H E M ? • SMS • Promoted Content • Social Mission
  • 23. S M S
  • 24. S M S E VA N G E L I S M • Obtain list of numbers (e.g. through Gmail/Android app) • Send conversational message • Respond to people who reply / missed-call
  • 25. - C H R I S T I A N S “Need prayer? Reply or missed-call this number & we would love to pray with you”
  • 26.
  • 27. P R O M O T E D C O N T E N T
  • 28. P R O M O T E D C O N T E N T T R A F F I C C O N T E N T F O L L O W U P
  • 29. P R O M O T E D C O N T E N T T R A F F I C C O N T E N T F O L L O W U P
  • 30. G O O G L E A D S
  • 31. G O O G L E A D S 1 R U P E E / C L I C K
  • 32. Y O U T U B E A D S
  • 33. Y O U T U B E A D S 1 R U P E E / V I E W
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. S O C I A L M I S S I O N
  • 39. P 2 P V S B R O A D C A S T
  • 40. P 2 P V S B R O A D C A S T
  • 41. P 2 P V S B R O A D C A S T
  • 42. P 2 P V S B R O A D C A S T
  • 43. P 2 P V S B R O A D C A S T
  • 44. B U B B L E S V S B R I D G E S
  • 45. B U B B L E S V S B R I D G E S 1 2 % R E A C H
  • 46. B U B B L E S V S B R I D G E S 1 2 % R E A C H 8 5 % R E A C H 8 5 % R E A C H 8 5 % R E A C H 8 5 % R E A C H
  • 47. B U B B L E S V S B R I D G E S B U B B L E S M O S T LY C H R I S T I A N F R I E N D S 
 
 S O C I A L R E - I N F O R C E M E N T T O S H A R I N G C H R I S T 
 
 W O R L D V I E W A C C E P T E D B R I D G E S M O S T LY N O N - C H R I S T I A N F R I E N D S S O C I A L R E J E C T I O N W H E N S H A R I N G C H R I S T 
 
 W O R L D V I E W R E J E C T E D
  • 48. - L U K E 1 4 : 2 7 • “And whoever does not carry their cross and follow me cannot be my disciple.”
  • 49. 1 . U N D E R S TA N D • “Please notice that I am funny, interesting, beautiful, and worthy of love.” • Primal desire for community
  • 50. - J E S U S ( M AT T H E W 1 4 : 1 6 ) “They do not need to go away; you give them something to eat!”
  • 51. 2 . P R AY
  • 52. 3 . L E A R N
  • 53. 4 . S H A R E • Offer to pray • Use photos • Use your life story • Use music • Use bible verses
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. F I N A L T H O U G H T S • Let young people do things. • Fail more often.
  • 59. ( Q & A )