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Building a Simple, Effective Online Marketing Plan Chloë Thomas indiumonline 30 th  November 2011 indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
twitter.com/chloeatindium twitter.com/indiumonline indiumonline.co.uk/blog uk.linkedin.com/in/indiumchloethomas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
A Marketing Plan ,[object Object],[object Object],[object Object],[object Object],B R A ND I N G indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
Onsite Plan  Offline Plan Online Plan Objectives indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
A Good Plan Must ,[object Object],[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
Research: Where are you now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
[object Object],[object Object],[object Object],[object Object],Research: Where are you now? indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium Traffic Orders Value AOV Per Visit Conv Rate Per Visit Cost Email Brand PPC PPC Affs Twitter Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
Myriad of Online Tactics indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
2012 Opportunities Hitlist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address]
twitter.com/chloeatindium twitter.com/indiumonline indiumonline.co.uk/blog uk.linkedin.com/in/indiumchloethomas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],indiumonline.co.uk 01865 980 630 [email_address] Connect on  @chloeatindium

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Building a simple effective online marketing plan

  • 1. Building a Simple, Effective Online Marketing Plan Chloë Thomas indiumonline 30 th November 2011 indiumonline.co.uk 01865 980 630 [email_address] Connect on @chloeatindium
  • 2.
  • 3.
  • 4. Onsite Plan Offline Plan Online Plan Objectives indiumonline.co.uk 01865 980 630 [email_address] Connect on @chloeatindium
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. indiumonline.co.uk 01865 980 630 [email_address] Connect on @chloeatindium Traffic Orders Value AOV Per Visit Conv Rate Per Visit Cost Email Brand PPC PPC Affs Twitter Facebook
  • 10.
  • 11. Myriad of Online Tactics indiumonline.co.uk 01865 980 630 [email_address] Connect on @chloeatindium
  • 12.
  • 13.
  • 14. indiumonline.co.uk 01865 980 630 [email_address] Connect on @chloeatindium
  • 15.
  • 16.
  • 17.
  • 18. indiumonline.co.uk 01865 980 630 [email_address] Connect on @chloeatindium
  • 19. indiumonline.co.uk 01865 980 630 [email_address] Connect on @chloeatindium
  • 20.
  • 21.