How Meality achieved 2000% fan growth and 3% CTR increase with Big Data Combine with Facebook Ads and Intelligence Content Strategy
Content has become the "Key Stone" to building a solid digital strategy. Not just social but overall marketing strategy. At JUMP 2013 held by eConsultancy Jan 30th in NY Troy Alan Dir of Marketing at Me-Ality and Chase McMichael CEO and Co-Founder InfiniGraph talk on how big data insights and marketing intelligence can grow and increase engagement with your fan base. See how 3.3 CTR and 2000% growth can be achieved as well as using trending content Hypercuration filtered on Photos amplifies your Pinterest with 50% consecutive growth. See video here http://youtu.be/e49QZD14EcQ Also see Fashion/Apparel analysis http://bit.ly/WjYpma and Fashion Women http://bit.ly/Yw1zna used in this presentation Danette Gossett @MarketngTidbits Successful brands are organized for #contentmarketing and social @ChaseMcMichael #cometoJUMP Aneta Hall @anetah TY to my fav #cometojump speakers: @jimsterne @ChaseMcMichael @TejP @jeffreyaallen @PaullYoung @JeffRagovin Bernice @pranavyadav Margaret Molloy @MargaretMolloy Intrigued by #InfiniGraph as content curation tool @ChaseMcMichael #cometoJUMP Margaret Molloy @MargaretMolloy Successful brands are organized for #contentmarketing and social @ChaseMcMichael #cometoJUMP Alisha Outridge @AlishaOutridge Facebook is an interest graph. Twitter is a conversation graph #ComeToJump
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How Meality achieved 2000% fan growth and 3% CTR increase with Big Data Combine with Facebook Ads and Intelligence Content Strategy
- 1. How to Combine Facebook Ads and Content Strategy to Rapidly Grow your 1 Fanbase
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- 7. Goal: Grow Me-Ality fan base and source engaging content 7
- 8. What Brands Are Driving Engagement ? 8
- 9. INSIGHTS DIRECTS CURATION Insight: Content themes over the industry shows what the consumers find relevant created validation on what should be created or curated. 9
- 10. Content Identification - Trends 10
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- 12. INTEREST TARGETING Fans most active with other brands provides the best interest to target Facebook ads on. 12
- 13. SOCIAL MEDIA OVERVIEW • July Analytics SEM budget not funded 13
- 14. CURATION DRIVES STRATEGY • Hypercuration™ to discover which content in your niche is working the best. • Are you doing similar things or what can you learn from the top performers? 14
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- 16. Content Types That Work 16
- 17. CONTENT TIMING Insight: Highest activity is lunch and just after work. 17
- 19. HYPERCURATION™ • We’re achieving better success with Me-Ality in the later part of the month as the data set to achieve affinity analysis and content discovery has grown and become more accurate. • Additionally, posting better content over the past month has made some gains to Me-Ality’s EdgeRank which was abysmal to begin with due to the more transactional-based approach 1 earlier. 19
- 21. CONTENT TRENDS AND PINTEREST • Pinterest, achieved some outstanding results • Pinned 144 awesome pins to 9 amazing pinboards, Followed everyone who entered Fit to Win who had a Pinterest account... • Pin Hypercuration content to our pinboard, then posting the pin to Twitter, allowing our content marketing to get a double-whammy of Facebook and Pinterest impression from the same fan. 21 We got 2,394 followers - Now 4,094
- 22. PINTEREST 2 22
- 24. Results Overview Fan Growth 70% consecutive . Post engagement increase 24 by 10 X
- 25. Thank You Troy Allen, Marketing Director, Me-Ality Chase McMichael CEO & Co-Founder, InfiniGraph, Inc. 25 http://halffiction.com/ Marc Lefton