Our customer success agent Nadia put together this handy Interactive Challenge Guide for you, our AdvocateHub VIPs! Get tips and ideas on how to run your advocacy marketing campaigns to mobilize your brand advocates.

1. Creating
Challenges
Social Marketing
Challenges
AdvocateHub Challenge Ideas
^
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

2. Welcome to Influitive
AdvocateHub Challenge Ideas
^
How to use this guide…
Get inspired by
great AdvocateHub
challenges to keep
your advocates
engaged.
Creating
Challenges
Use the navigation
bar to skip to a
challenge category.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Move forward or
backward through
challenge ideas.
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
Drop us a line and tell
us what you think!
4Contact Us.
4Contact Us.

3. AdvocateHub Challenge Ideas
^
Creating Challenges
Creating
Challenges
Create challenges in your AdvocateHub to engage your greatest fans.
Your
Social Marketing
Challenges
Content
Marketing
Challenges
advocates
are 83%
Event Marketing
Challenges
more likely
to share
Demand
Generation
Challenges
information
than your
Customer
Experience
Challenges
average
user.
Tips & Best
Practices
4Contact Us.

4. AdvocateHub Challenge Ideas
^
Build challenges that entice, engage and empower your advocates.
Creating
Challenges
Preview the
challenge.
All challenges
must have at least
one stage.
Social Marketing
Challenges
Choose which
segment sees the
challenge
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Feature a
challenge or
allow multiple
completions.
Tips & Best
Practices
4Contact Us.

5. AdvocateHub Challenge Ideas
^
Every
challenge
Post to Twitter – Ask your advocates to post to
twitter.
AppExchange Review - Influitive will automatically
detect when a review is left on AppExchange.
Online Review - Have your advocate submit a
Follow on Twitter – Ask your advocates to follow a
user on twitter.
review.
at least 1
Recommend a Product on LinkedIn – Ask your
advocates to recommend your product on LinkedIn.
Join an AdvocateHub Group – Advocates will be
automatically added to the selected group when they complete
this stage. Used to segment your advocates
stage.
Join a LinkedIn Group – Ask your advocates to join
a LinkedIn Group.
must have
Advocates
receive
points for
completing
stages.
Facebook Like Page – Ask your advocates to like a
page on Facebook.
Share a Link – Ask your advocates to share a link with
their friends via their social media network: Twitter, LinkedIn,
Facebook & Google+.
Creating
Challenges
Social Marketing
Challenges
Content
Marketing
Challenges
Complete an Action Online – Have your advocates to
respond to content from around the web.
Answer Some Questions – Use this to survey your
advocates or get quick feedback. You can choose to make their
responses public so other advocates can view and comment on
their responses.
Refer a Prospect – Ask your advocates to refer
prospects to you.
Event Marketing
Challenges
Demand
Generation
Challenges
Net Promoter Score – Determine whether your
advocates are promoters or detractors.
Upload an Image - Advocates can upload pictures to
your AdvocateHub.
Corporate Workflow – Corporate Confirmation steps
require an administrator to confirm a challenge before an
advocate can proceed.
Comment on a Blog – Allow advocates to leave blog
comments.
4Contact Us.
Customer
Experience
Challenges
Tips & Best
Practices

6. AdvocateHub Challenge Ideas
^
Social Challenges
Creating
Challenges
Get your advocates to be your social fans by joining your social networks.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

7. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Follow on Twitter
A popular challenge to introduce your advocates to your AdvocateHub. This challenge is a
simple one-stage challenge, and will not count towards engaged advocate activity.
There is only one stage for this challenge – Follow on Twitter. Simply enter the Twitter
handle for your company.
ADVOCATE ACTION: One-click action to follow you on Twitter.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Advocates will need to associate
their Twitter account with your
AdvocateHub to complete this
challenge.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

8. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Join a LinkedIn Group
If you have one or more groups in LinkedIn, why not ask your advocates to join your
group(s)? This is a simple challenge that does not count towards engaged advocate activity.
Use the Join a LinkedIn Group stage to configure your LinkedIn group information. You will
be able to select from a LinkedIn Group associated to your LinkedIn account. If you haven’t
associated your account, you can paste in the LinkedIn Group URL
ADVOCATE ACTION: Associate their LinkedIn account with AdvocateHub (if not already
done) and click on the action button to go to your LinkedIn Group page. The advocate will
have to click the ‘Join Group’ button on the group page to be added to the group.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

9. AdvocateHub Challenge Ideas
^
Creating
Challenges
Level 1 Challenge
Comment on a Blog Post
Have your advocates read and comment on blog posts. Provide them with the link to the
blog post and ask them to comment on it. You can even ask them to share the blog post
with their social network by tweeting.
The first stage of this challenge should be comment on a blog. Here you will provide the
URL for the blog post and provide a brief description of the content. If it’s not a blog
Influitive integrates with (like Discus), you may want to add a corporate confirmation stage
so you can verify that the comment was left.
ADVOCATE ACTION: “I responded!”
Now that they’re read the blog post and commented, why not ask them to share the blog
post with others? You can specify if the tweet should include a specific #hashtag, be a retweet, or mention your company. To make it easier for your advocate, provide the text for
the tweet and now they are only one-click away from spreading the word to their social
circles!
ADVOCATE ACTION: “Post to Twitter”
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

10. AdvocateHub Challenge Ideas
^
Creating
Challenges
Video Feedback
Level 1 Challenge
This is a great challenge to showcase any videos you have on a video sharing site like
YouTube or Vimeo. In this challenge you can ask your advocates to view a video, comment
and provide you with feedback on the content.
The first stage of this challenge should be a share link. Here you will provide the URL for the
video and provide a brief description of the content. As a tip, you can skip this stage and
paste the video URL in the challenge description. This may make the challenge stand out
more.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
ADVOCATE ACTION: “I’ve watched the video”
Add a question stage to the challenge to reinforce the information shared in the video or
ask for feedback. This is a great way to engage advocates and encourage learning.
ADVOCATE ACTION: Answer questions about the video
Adding a confirmation stage gives you (the admin) the opportunity to review the advocates
responses to the questions asked in the previous stage. When an advocate has completed
the previous stage, Confirmation Required will appear on the challenge for you to review
the answers given by the advocate and once you’ve confirmed the answers then points will
be awarded for the stage.
ADMINISTRATOR ACTION: “Answers Confirmed”
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

11. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
LinkedIn Discussion
LinkedIn discussions are a great way for your advocates to get involved. Monitor the
conversations happening on LinkedIn and when a topic arises that could use some expert
responses ask your advocates to chime in with their 2 cents.
Social Marketing
Challenges
First, you’ll need to provide the link to the LinkedIn discussion to your advocates. Use the
Share Link stage for this.
Content
Marketing
Challenges
ADVOCATE ACTION: “I posted a response”
Event Marketing
Challenges
Use the confirmation stage to verify that they posted a response to the discussion and
award them points.
ADMINISTRATOR ACTION: “Approve”
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

12. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Vote for Us!
If your company has been featured in a “Best of” category, you’ll want to share the great
news with your community and hopefully they’ll want to vote for you to increase your
chances of winning. Create a challenge to let your advocates know about it and ask for their
help.
Use the Share Link stage to provide them with the link to the site where they can cast their
vote.
ADVOCATE ACTION: “I voted!”
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
You can provide additional
information for your advocates on
any stage of the challenge with
the Instructions to Advocate field.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

13. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Follow Advocates on Twitter
Stay up to date with your advocate’s social activities and help them build their social capital
by following them on Twitter.
Creating
Challenges
Social Marketing
Challenges
Ask them to share their twitter handle with you.
Content
Marketing
Challenges
ADVOCATE ACTION: “My Twitter handle is @_________”
Event Marketing
Challenges
Demand
Generation
Challenges
Pay attention to your advocate’s
tweets. Re-tweet and @mention
them when it makes sense. They’ll
appreciate it a whole lot!
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

14. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Twitter #hashtag
Do you have a topic or phrase that you would like to trend on Twitter? Ask your advocates
to use a #hashtag in their tweet.
Use the Post to Twitter stage with a Hashtag Type. Enter the #hashtag that you want to be
included in the tweet and enter some default text to get your advocate started. Note that
the #hashtag must be included in the tweet.
Social Marketing
Challenges
Content
Marketing
Challenges
ADVOCATE ACTION: “Post to Twitter”
Event Marketing
Challenges
Demand
Generation
Challenges
Make responses to survey
questions public for other
advocates to see and comment.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

15. AdvocateHub Challenge Ideas
^
Creating
Challenges
Level 2 Challenge
LinkedIn Recommendation
Your prospects will probably check out your LinkedIn page to learn a little bit more about
you and it’s great to have plenty of recommendations for them to review. Ask your
advocates to share their experience by writing a linked in recommendation for your
company.
Share the link to your LinkedIn product page using the Complete an Online Action stage
type. They will have to click on the Recommend button once they are there to write their
recommendation.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
ADVOCATE ACTION: “I wrote a recommendation”
Use the confirmation stage to verify that they wrote a recommendation and award them
points.
ADMINISTRATOR ACTION: “Approve”
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

16. AdvocateHub Challenge Ideas
^
Content Challenges
Creating
Challenges
Share content with your advocates and get them to share their
feedback with you.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

17. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Share an Article
This is a great way to have your advocates share content about your company or industry
with their social media network. These types of challenges are great for spreading thought
leadership and improving your advocates’ social capital.
Social Marketing
Challenges
Content
Marketing
Challenges
Use the Share Link stage to specify the URL of the article.
ADVOCATE ACTION: “I’ve shared the article”
Event Marketing
Challenges
Demand
Generation
Challenges
Use Show After & Hide After to
specify the start and end dates
of a challenge.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

18. AdvocateHub Challenge Ideas
^
Creating
Challenges
Level 1 Challenge
Newsletter Subscription
Giving your advocates access to as much information and insight about your company,
products or services is the best way to make awesome advocates. If you have a newsletter
or any other type of regular email communication, make sure they know about it and ask
them to subscribe to it.
Provide a link to your email communication subscription page where they can self-select
the communications they’d like to receive.
ADVOCATE ACTION: “I’ve subscribed”
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
OPTIONAL: You can use a question stage here to find out what they subscribed to if there
was more than one option. This information can be helpful for your to understand what is
appealing to your advocates.
Demand
Generation
Challenges
ADVOCATE ACTION: List of emails they subscribed to.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

19. AdvocateHub Challenge Ideas
Level 2 Challenge
^
Creating
Challenges
Write a Blog Post
Are you looking to generate more content? You might have some very talented writers right
under your nose. Tap into your advocates’ knowledge and creativity while helping them
promote their work at the same time. When an advocate writes a blog post, be sure to
feature it on your website to help boost their social capital.
Use the question stage to ask the advocate to share with you the URL for the post they
wrote.
ADVOCATE ACTION: Share the URL of the blog post.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Review the post and award them more points for their efforts.
Demand
Generation
Challenges
ADMINISTRATOR ACTION: Verify blog post
Customer
Experience
Challenges
Use AdvocateAnywhere and
post this challenge right on your
blog to target your readers while
they are on your website!
Tips & Best
Practices
4Contact Us.

20. AdvocateHub Challenge Ideas
^
Creating
Challenges
Level 2 Challenge
Success Story
Are you looking for those amazing and unique stories about your customers that could be
eventually used for case studies? Ask you advocates to share their success stories with you.
You’ll be amazed at how easy it is to get great content! This type of challenge usually has
several confirmation stages to help with the workflow of creating a case study.
Start this challenge off by asking some questions about how your advocates have used your
product or service. Think of these as qualifying questions to determine if they have a story
to share.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Review and approve their responses.
Once you’ve determined that you’ve got a good story for a case study, the next step is to
schedule a call with the advocate. Once this has been done you can award them some
more points and move them along to the next stage in the challenge.
You can award more points once an interview has been completed. The point of this step is
to help you manage the workflow of obtaining a case study.
The final step is to have the case study published and give your advocate some big points
for all their help!
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

21. AdvocateHub Challenge Ideas
^
Creating
Challenges
Level 3 Challenge
Create a Video
If you’re looking for a fun way to get testimonials, why not ask your advocates to create a
video? Videos are fun and don’t take too much effort to do, but their impact is huge. Ask
them to create a video then share the video location with you.
Start with the Advocate Workflow stage. This stage is an acceptance stage. The advocate
will let you know that they are accepting the challenge, but because creating a video may
take more time than the average challenge, it allows them to start the challenge and it will
appear as “In Progress” until they complete the other stages.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
ADVOCATE ACTION: “I accept the video challenge!”
Once they completed their video, they’ll need to share the URL with you. Use a single line
answer question stage to capture the location of the video.
ADVOCATE ACTION: “Check out my video!”
Review the video and approve. Don’t forget to provide feedback and thank them for their
testimonial.
Demand
Generation
Challenges
Customer
Experience
Challenges
ADMINISTRATOR ACTION: Approve
Tips & Best
Practices
4Contact Us.

22. AdvocateHub Challenge Ideas
Level 3 Challenge
^
Creating
Challenges
Speak to the Press
Nothing makes a better story than real life examples. Ask your advocates if they are wiling
to speak to the press and/or analysts.
Fist, ask your advocates if they would be willing to speak to the press and let them know
that you’ll reach out to them if an opportunity arises.
ADVOCATE ACTION: “Sure I’ll speak to a reporter”
Social Marketing
Challenges
Content
Marketing
Challenges
Award bonus points to your advocates once they have completed an interview
Event Marketing
Challenges
ADMINISTRATOR ACTION: Verify advocate has spoken to the press.
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

23. AdvocateHub Challenge Ideas
^
Event Challenges
Creating
Challenges
Generate buzz before, during and after your events with the help of
your advocates.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

24. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Join Event Group
Find out who’s planning on attending an event and ask them to join an advocate group with
specific challenges geared for event attendees.
Create a group for your event then use the Join an AdvocateHub Group stage to
automatically add them to the group when they accept the challenge.
Social Marketing
Challenges
Content
Marketing
Challenges
ADVOCATE ACTION: Join Group
Event Marketing
Challenges
Demand
Generation
Challenges
Groups are a great way to offer
challenges to advocates with
certain interests.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

25. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Event Testimonials
Generate great quotes for your event promotion by asking your advocates to give you a
quote if they attended the same or similar event in the past. A little love goes a long way.
Social Marketing
Challenges
Ask them what they loved about the event and why they would go again.
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

26. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Generate Buzz at an Event
Share your event with those that can’t be there through twitter. Ask your advocates to
tweet about what they’re learning, what they’ve seen and what they’re looking forward to
doing once they get back home.
Social Marketing
Challenges
Content
Marketing
Challenges
Use the event #hashtag to make their tweets easy to follow.
ADVOCATE ACTION: Post to Twitter
Event Marketing
Challenges
#1: Allow multiple completions for this
type of challenge so your advocate can
tweet to their hearts content and earn
points each time they do!
Demand
Generation
Challenges
Customer
Experience
Challenges
#2: Create challenges specific to sessions
or days of the event. Ask advocates to
share what they’ve learned.
Tips & Best
Practices
4Contact Us.

27. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Crowd Source Event Content
Give your advocates the chance to help shape your event. Ask them to vote on the
wardrobe for the keynote speaker, or help create a playlist for an after party. Getting your
community to contribute their ideas is a fun and easy way to help create an atmosphere for
your event.
Creating
Challenges
Social Marketing
Challenges
Content
Marketing
Challenges
Ask them to submit or vote on an idea that will be featured at the event.
ADVOCATE ACTION: “Answer a question”
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

28. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Have Attendees Check-in
Have your advocates let you know they are in the house! Once they have downloaded the
Maven mobile app, they can take advantage of the geo-tracking stage
Enter in the address of your event and configure the stage
Social Marketing
Challenges
Content
Marketing
Challenges
ADVOCATE ACTION: “Check-in”
Event Marketing
Challenges
Demand
Generation
Challenges
Use the Challenge Template
“Download Maven, Influitive's
mobile app” to encourage
advocates to download Maven.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

29. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Snap & Share!
With the Maven mobile app, it’s easy to take a few pictures of people you meet or of a cool
slide and share it with friends. Be sure to make the responses public so advocates can see
each other’s pictures. You can also ask advocates to tweet their pictures!
Check off “Make responses to this stage public”
Social Marketing
Challenges
Content
Marketing
Challenges
ADVOCATE ACTION: “Upload my pic”
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

30. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Event Content Feedback
After an event, ask your advocates to share with you their thoughts and recommendation
for the next event. The good, the bad and the ugly. Your advocates will tell it all to you.
Social Marketing
Challenges
Use the paragraph answer question stage to capture their response.
Content
Marketing
Challenges
ADVOCATE ACTION: Answer questions.
Event Marketing
Challenges
#1: Don’t ask if you’re not prepared
to listen.
Demand
Generation
Challenges
#2: Use challenge publishing options
to make challenges visible on a
specific day to avoid confusion and
to allow you to publish challenges in
advance of the event.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

31. AdvocateHub Challenge Ideas
^
Creating
Challenges
Level 2 Challenge
Event Scavenger Hunt
Make your event fun and educational for your advocates by creating challenges that they
can complete while at the event. A scavenger hunt can be done in many different ways like
asking them to tweet pictures of people or things or ask questions that they’ll have to do
some searching to find the answers to. What ever you choose, make sure that you make it
an enjoyable experience.
Ask your advocates to find a person, place or thing and take a picture with their smiling face
in it. Next ask them to post the picture to Twitter using a #hashtag made specifically for this
challenge.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
ADVOCATE ACTION: post picture to Twitter
OR
Demand
Generation
Challenges
Ask a question that requires them to search for the answer.
ADVOCATE ACTION: Answer a question
Confirm that the pictures have been posted to Twitter and/or the questions have been
answered correctly for bonus points.
ADMINISTRATOR ACTION: Confirm responses.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

32. AdvocateHub Challenge Ideas
Level 3 Challenge
^
Creating
Challenges
Event Ambassador
Your next event might benefit from having a few of your fans available to talk to customer
and prospects. Ask them if they would be willing to help out if needed and know that you
have an army of ambassadors ready to go.
Create a group for your event ambassadors and ask advocates to join it. You can post
ambassador challenges before, during and after the event.
Social Marketing
Challenges
Content
Marketing
Challenges
ADVOCATE ACTION: Join Group
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

33. AdvocateHub Challenge Ideas
Level 3 Challenge
^
Creating
Challenges
Event Speakers
Do you have an event that could use a few great customer speakers? Ask your advocates if
they’d like to share a success story.
A great way to determine which of your advocates would be ideal for a speaking
engagement is to ask a few qualifying questions.
Use the corporate workflow stage to accept or decline your speaker candidates. If you do
decline someone, be sure to provide them with feedback and what they can do to improve
their chances of being selected next time.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

34. AdvocateHub Challenge Ideas
^
Demand Generation Challenges
Creating
Challenges
Help your sales team close more deals by providing them with quality
referrals & awesome references.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

35. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Refer an Advocate
One great way to keep your AdvocateHub growing is to ask your advocates if they would
recommend any of their peers to join.
Ask them to provide the details of their peer so that you can send them a personalized
invitation to join.
ADVOCATE ACTION: Provide a referral
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
If the referral joins, you can give some bonus points to the advocate.
Demand
Generation
Challenges
Customer
Experience
Challenges
Provide advocates with a group
join code that they can
personally invite their friend
with.
Tips & Best
Practices
4Contact Us.

36. AdvocateHub Challenge Ideas
^
Creating
Challenges
Level 2 Challenge
Refer a Prospect
Ask advocates to refer someone they know to your business. You can even help them figure
out who they should refer by presenting them with a list of their LinkedIn connections to
choose from.
Social Marketing
Challenges
Content
Marketing
Challenges
Use the Refer a Prospect stage to capture information about the prospect and enter
keywords for LinkedIn suggestions.
Event Marketing
Challenges
This stage allows your sales team to either accept or reject a lead and then communicates
this back to the advocate. It can only be used if you have the Salesforce.com integration
setup.
Demand
Generation
Challenges
OPTIONAL: If you are not using the referral flow that is connected with Salesforce.com, you
will want a corporate workflow stage. Once you’ve verified the prospect, give your advocate
some more points.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

37. AdvocateHub Challenge Ideas
^
Customer Experience
Creating
Challenges
Get to know your advocates and make your AdvocateHub a fun
experience. The more you engage with your advocates, the happier
they’ll be!
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

38. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Connect Advocates
Advocates want to meet other advocates. Create a challenge asking if they would like to
network with other advocates in their area and make the responses public.
Ask them to post a short description of themselves and a information of who they are
looking to network with. Encourage open discussion within your AdvocateHub, but also
suggest that they share a link to their LinkedIn profile.
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Use the Challenge Template
“Advocate Chat Announcement”
to encourage advocates to
message each other directly.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

39. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Challenge Ideas
Keeping your challenges fresh and exciting is the best way to keep your advocates coming
back for more. When you’ve run out of ideas or just need a break, ask your advocates to
help out. You might be surprised at how many fantastic ideas they have.
Social Marketing
Challenges
Content
Marketing
Challenges
This one is very easy. Ask them to share an idea for a new challenge.
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

40. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Reward Ideas
If you are using the rewards catalogue, ask your advocates for feedback on the current
items that you are offering and ask for suggestions of other things they’d like to see.
Social Marketing
Challenges
Content
Marketing
Challenges
Ask them to share they types of rewards they would find the most interesting.
Event Marketing
Challenges
Demand
Generation
Challenges
Whenever possible, offer experience
rewards. Provide your advocates
with access to things they would not
normally have access to.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

41. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
LinkedIn Group Survey
LinkedIn groups are a great way to stay in touch with your own areas of interest. From
industry groups to special interest groups, which education technology LinkedIn groups do
you belong to and why?
Social Marketing
Challenges
Content
Marketing
Challenges
Ask them to list the groups they are member of in LinkedIn
ADVOCATE ACTION: “Submit Answers”
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

42. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Product Release Notes
Share the news about your latest product release through a challenge. This is also a great
way to get direct feedback on the release that you can share with your product team.
Social Marketing
Challenges
Content
Marketing
Challenges
Provide a link to the location of the release notes.
ADVOCATE ACTION: “I’ve read the release notes.”
Ask for feedback on the release.
Event Marketing
Challenges
ADVOCATE ACTION: Submit answers.
Demand
Generation
Challenges
Use the feedback feature to send
messages directly to your advocates
to thank them for their responses.
You can even throw some extra
points their way!
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

43. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Entertaining Challenge
Can you give brand advocates content that will make them laugh or cry? A good meme is
easy to put together, and they are super easy to share. Create a meme every two weeks and
unleash it to your advocates.
Social Marketing
Challenges
Content
Marketing
Challenges
Provide a link to the meme or other entertaining content.
ADVOCATE ACTION: “I got my giggle fix. Thanks!”
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

44. AdvocateHub Challenge Ideas
Level 1 Challenge
^
Creating
Challenges
Educational Challenge
Keep your advocates up-to-date on your product and industry by sharing with them
education content to increase their knowledge and help them become even better
advocates.
Social Marketing
Challenges
Content
Marketing
Challenges
Share a link the content. It can be to a video, article or even a webinar.
ADVOCATE ACTION: “I feel smarter now.”
Event Marketing
Challenges
Demand
Generation
Challenges
Ask them to share their feedback or give them a mini quiz to test their learning.
ADVOCATE ACTION: Answer questions.
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

45. AdvocateHub Challenge Ideas
Level 2 Challenge
^
Creating
Challenges
Product Feedback
Your advocates will be happy to share their feedback about your products with you, you just
need to ask. Create a challenge where you ask your advocates to answer a few questions
and get the insight you need to improve your customer experience.
Use the Question stage to ask questions about your product. The responses can be Single
Line Answer, Paragraph Answer, Single Answer Dropdown, Radio Button Selection or Link to
a Website.
You can add as many questions that you need in this stage.
ADVOCATE ACTION: “Submit Answers”
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Set the visibility of a challenge
to a group or specific advocates
when a challenge is appropriate
for a segment.
Tips & Best
Practices
4Contact Us.

46. AdvocateHub Challenge Ideas
Level 2 Challenge
^
Problem Solving Challenge
If your advocates are problem solvers, then create content that gives them a chance to
exercise those muscles. This could be a daily or weekly contest.
Create a problem and provide all the details they’ll need to solve the it. Ask them to submit
their answers.
ADVOCATE ACTION: “Submit Answers”
Creating
Challenges
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Verify their response and give bonus points for creativity!
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

47. AdvocateHub Challenge Ideas
Level 3 Challenge
^
Creating
Challenges
Mentor a New Customer
Create a group for Advocate Mentors and ask them if they would be willing to be paired up
with a new customer to help them through the first few stages of being a newbie.
Use the Join Group stage to add advocates to the newly created Customer Mentor group.
Social Marketing
Challenges
Content
Marketing
Challenges
ADVOCATE ACTION: Join Group
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

48. AdvocateHub Challenge Ideas
^
More Tips & Best Practices
• Use engaging language.
• Use a conversational tone.
• Confirmation stages are a great way to award
points for actions that can’t be tracked through
AdvocateHub.
• You can send someone back to a previous stage.
to complete again if you need to.
• Know your audience and adapt to them.
• Remember The 3 E’s:
 Entice
 Engage
 Empower
Creating
Challenges
Social Marketing
Challenges
Content
Marketing
Challenges
Event Marketing
Challenges
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

49. AdvocateHub Challenge Ideas
^
Running Out Of Challenge
Ideas?
Get inspiration for new challenges from our…
Community forum where you can
Challenge template library where we
interact with other AdvocateHub admins
Creating
Challenges
Social Marketing
Challenges
Content
Marketing
Challenges
are always adding new templates
Event Marketing
Challenges
Influitive VIP – Our AdvocateHub
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.

50. AdvocateHub Challenge Ideas
^
Creating
Challenges
Share Your Challenge Ideas
Social Marketing
Challenges
Content
Marketing
Challenges
Got a great challenge idea?
Share it with other AdvocateHub administrators in the
Event Marketing
Challenges
Influitive’s Community LinkedIn Group.
Demand
Generation
Challenges
Customer
Experience
Challenges
Tips & Best
Practices
4Contact Us.