Social data is so much more than numbers. Learn how to listen to your customers, build deeper connections, and respond with authentic insights and content to serve them better throughout the customer experience.
5. 5
#CX
How Social Media Impacts
the Customer Journey
Know How You Want Your
Audience To Feel
Establish a Genuine and Unique Voice
I’ve learned that people will forget what
you said, people will forget what you
did, but people will never forget how
you made them feel.
8. 8
#CXUnderstand Your Customers in a New Way
Know How You Want Your
Audience To Feel
By 2020, social data will increase 600%, 75% of which will be
created by customers, not businesses.
9. 9
#CXUnderstand Your Customers in a New Way
Know How You Want Your
Audience To Feel
By 2020, social data will increase 600%, 75% of which will be
created by customers, not businesses.
12. 12
#CX
Partnering with CCM Hockey to Power Word of Mouth
Identified highly engaged potential
audiences interested in relevant topics1
Custom engagement and activation
campaigns focused on interactive
messaging and benefits of customization
2
Drove highly engaged participants into a
UGC program that allowed them to share
their Goalie Customizer experiences
3
Key Results
55,314
reached
(targets and
their networks)
51%
acquisition
487%
click rate
(clicks/tweets)
CCM, the legendary hockey brand, wanted to build awareness
around their new business line – The Goalie Customizer – to
current loyal audience and potential new users.
13. 13
#CXBuild Deeper, more Authentic Connections
Start using social to show genuine customer love…
16. 16
#CX
Partnering with DoubleDutch to Power Word of Mouth
Identified potential event attendees
interested in relevant topics.1
Custom engagement and activation
campaigns focused on booth incentives
and educational sessions.
2
3
Key Results
DoubleDutch, the leading provider of event tech solutions, wanted to build
awareness around their event booth – IMEX– to relevant event attendees.
Drove buzz around DoubleDutch’s
presence at the event as well as relevant
traffic to their booth.
98%
like rate
3.5K
expanded
impressions
560%
click rate
(clicks/tweets)
21. 21
#CX
We expect technology spend by CMOs to increase
10x in 10 Years
From $12 billion to $120 billion
unlocking a huge opportunity for marketing
Technology companies and opening the door
To the decade of the CMO
23. 23
#CX
Insightpool’splatform is the leadingresource for
marketers to find untapped social audiencesand drive
them intorelevant word of mouth engagement paths.
Powering Predictive Word of Mouth Marketing
a
Predictive modeling
identifies high engagement
potential social audiences
Streamlined campaign
and nurture track
interface
Robust analytics and insight
engine with predictive
learning paths
How Do We Do This?
Devon –
Demographic Data to Characteristic Insights
Audience + Customer Insight
Social Data is Real-time Data
“Social has been a key driver of our ongoing customer interaction with one of our clients, Tti. You can see Brian here on the right. Of course we use all the traditional channels – email and face to face meetings – but social has been huge:”
Incorporate DoubleDutch examples
Maybe something like a visual representation of a “customer love” timeline? Could be something like:
(1)Welcome gift – in the mail
(2) Welcome tweet – Tweet a picture of their new account team welcoming them onboard (we can probably find an example of IP doing that)
(3) Email nurture track – traditiaional 8 week onboarding welcome track
(4) Celebrate wins social – maybe something like LI or Instagram example?
(5) Birthday love – let’s find a customer GIF we’ve sent on twitter for a birthday – Allie can help track done down
(6) Maybe make it clear that it’s like an ongoing process..with an error pointing forward and I can talk to the fact that these are just a few ideas to get their wheels turning…
Marketing companies will have the opportunity to grow exponentially in the coming years and offering customers more high level technologies and ways to interact with customers
Now its no coincidence that our category is rapidly advancing as the convergence of marketing technology and advertising technology powers advancements that were not possible just a few years ago. We like to call this the advent of MADTECH.
The market for Madtech will continue to grow exponentially. In the next 10 years its projected to grow drive a 10x increase marketing technology spending.
With Madtech enabling the move from demographic based marketing, the entire marketing budget is going to be reshuffled.
While others talk of billion dollar categories we are truly in the middle of a trillion dollar category that needs Insightpool to catch up to the reality of this new world.
With almost three years under our belt we are now the leader in this rapidly growing field and have a track record of success that is attracting new clients at a record clip.