At this LABS knowledge session held at April 13, we shared our impressions from SXSW interactive, where we attended.

1. info.nl goes SXSW
impressions
Photography by Local Androids

3. We are:
Iskander Smit - @iskandr
Rene Samsen - @renesamsen
Won van Kalsbeek - @wonvankalsbeek

5. https://vimeo.com/91069015

6. AMS

7. Salons: every 1st Friday, starting April 1,
next conference December 2, 2016

8. Tool: development
Research & valorisation with TaSST project
Photography by Local Androids, Model Leonie Baauw

9. making IoT work
connectable .io

10. Austin eXperience

12. Statistics SXSW Interactive
1.250 sessies
3,825 participants from 85 foreign countries
2.700 speakers
Media in Attendance: 3,389

22. Exhibition

31. Form follows me

32. Form follows function

33. Form follows emotion

34. Form follows me

35. Digital self

37. Living two lives

39. Intergrated reality

42. Sell 1 computer for $1000,-

43. Sell 1000 computer for $1,-

44. Single function computers

46. Single function
computers

48. New responsibilities designers

49. Iron Man Interfaces, next generation interfaces

50. Zero learning curve computing

51. VR vs AR

52. “Computers are so amazing we
forget about who terrible they are”
- Meron Gribetz

54. New role designers

55. Human-Centered Design: Why Empathy Isn't Enough
Designing Experiences Offline and Online

56. Happiness = reality - expectations

57. “Now that we can do anything,
what should we do?”
- Bill Buxton

58. Design for friction

59. Design for skill-building

60. Design for skill-building

61. Design for collisions

62. Design for collisions

63. Design for self-reflection

64. Design for self-reflection

65. Design for confrontation

67. New duty designers

68. Get the Message! The Rise of Conversational UI

69. Social media vs messaging apps

70. App design vs Bot design

71. “Kids, today, think every screen is a
touchscreen. Tomorrow they will be
expecting any machine to answer like Siri”
- Chris Messina

72. New opportunities designers

73. Personal insights

74. SapientNitro
Share the story
Data driven
Caring for the end user

75. Airbnb
Share the story
Data driven design
Caring for end user

76. Netflix
Frustrations
Data driven design
Caring for end user
Teams

77. New responsibilities designers
New role designers
New duty designers
New opportunities designers

78. 2016. The year
of BigAI
Reflections on SXSW, Iskander Smit

79. And a year of new interactions
Parihug

81. The AlphaGo Moment
January 2016 tipping point: Google AIs beat number 1 Go Player
The moment Artificial Intelligence became more than just a helpful tool

82. But it is a bumpy road
Tay.ai of Microsoft discontinued after turning into a racist

83. The Conversational UI
Uber in Messenger

84. Works 2 ways:
computers understand people
communication,
and people become more
understanding of computer logic.

85. Uber via Amazon Echo
The Verge:https://www.youtube.com/watch?v=o26xCTP6n2Q

86. We are going from utilities to service.
Phone as portal into the service. App
design becomes service design

87. ”
“
Speaking to things
the next generation will do with
What this generation does with touch,
Chris Messina, Uber, SXSW 2016
conversations with things

88. Grote titel van
twee regels
Ondertitel van maximaal 1 regel
Jibo

89. Is it human or is it a bot? We don’t
know. The bots become part of the
life.
Is it human if you have a relation?

90. IoT is crucial for conversational UI.
Use everything that is available to
understand the user.

91. It’s a machine world
On machine learning

92. A new paradigm
Machine learning for designers

93. We are still far away from real
understanding AIs. Big data is not
enough. Other concepts needed

94. The AI should be designed by
designers not (only) engineers
optimising existing processes.

95. Robots

96. Asian domination

97. What is a robot? Is everything AI a
robot? Or should it have a kind of
presence and act. Does it matter?

98. Becoming our next best friend?

99. Robots have a low status as
servants/slaves.
Research Wendy Ju

100. Wearables? Fashion tech.

101. Grote titel van
twee regels
Ondertitel van maximaal 1 regel

102. Grote titel van
twee regels
Ondertitel van maximaal 1 regel

103. Haptics, notifications are the killer
function for wearables. Not from
yourself per se but on a distance

104. Adaptive & haptic products
Workshop

105. You need to make wearables that
make it possible to create meaning
with it.
Making sense out of the sensor.

106. Looking forward to 2017

107. The Hardware Startup
Is hard.

108. Hardware then and now. It becomes
more lean and flexible like software.
In it’s own way.
The Hardware Startup

109. Hardware as a platform
Every product

110. Product as a platform
Bosch SoftTec

111. Product as a platform
Home Depot

112. To conclude

113. Everything AI

114. Partnering with our technology

115. Using unintended interfaces

116. Post digital has arrived
and IoT found its meaning

118. Thanks!

119. Get in touch with us!
contact@info.nl | t: +31 20 530 91 00
St. Antoniesbreestraat 16
1011 HB Amsterdam, The Netherlands
www.info.nl