Get to know what is, what isn't, benefits and best practices on B2B Big Data Management.

1. www.infocheckpoint.com
What It Is What it is not
Big Data is information about customers Big Data, unlike the the name need not
available through various sources and necessarily be about size, it is about
channels, from social and ICT networks, gaining those insights that make your
from videos and digital images, from business more agile, more flexible and
sensors or GPS signals, to name a few. more in tune with your customers.
This data is something, which can be
invaluable for businesses.
Best Practices Dictionary
Data is available everywhere today. Therefore making
it even more important to know: Behavioral Analysis – Using
data to predict intent and future
Why you need that data?
æ actions of buyers based on
their behavior.
How will it help?
æ
æwill it help?
Who Business Intelligence –
æ it will cost to capture and analyze?
What Converting raw data into
valuable information through
æ return will you get out of it?
What extraction, segmentation and
analysis.
Integrate Big Data into Business Goals
æ Your Business Goals before You Know
Know Processing – Tools that
Data enable extraction of valuable
æ What Big Data Means to You
Know information from huge
datasets.
Translate Big Data into Business Intelligence
æ
æ on Your Customer’s Journey
Join in Storage – Technologies that
æ an Integrated, Intelligent and Interactive
Create enable data storage in a
Environment distributed way.
Servers – A method of utilizing
Don’t Let Big Data Defeat You! rented computer power and
space through remote
machines and networks.
Benefits
Visualization – Applications
that represent data graphically.
What marketers can gain out of Big Data is minute
details on customer interactions and behavior. Two key technology solutions
Taking this information and integrating it with for Big Data analytics that
business goals is when it actually provides could be adopted
leverage.
Software-as-a-Service
æ in creating targeted marketing campaigns.
It helps
(SaaS) applications which
To give customers what they need more than what
they want. can be accessed through
the Internet
ænext marketing plan can go regional rather
Your
than national; it can go into sub verticals, into Open source software
personas rather than demographics and focus on allows large volume of
specific stages in the buying cycles. data processing and
ædatabase of customers can be segmented to
Your distribution across the
identify groups to enable targeted communication. enterprise.
At Info CheckPoint we understand the value of a driven, directed and
dynamic database. Our databases are business intelligence tools
that are functional, flexible, reliable, cost effective and credible.
Signup for a complimentary
30 day trial
Accelerate your marketing ROI with the best suited database.
Gain access to targeted databases with Info CheckPoint
080 - 40858235 support@infocheckpoint.com www.infocheckpoint.com