Presented by Cathy McKnight, Digital Content Strategist Almost everyone is talking about digital transformation. How the profound and accelerating transformation of business activities, processes, competencies, and models are impacting every aspect of the organization. In this session, we’ll examine what digital transformation is, what it’s not, and what is required from an organization to transform the way they create, manage, and deliver content to compete in our increasingly technologically savvy content world. Attendees will learn: • digital transformation is not about technology • the importance of a change agent to lead the transformation • why employees are key to digital transformation success Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017. http://www.informationdevelopmentworld.com

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Cathy McKnight, Vice President Consulting
What Do We Mean by Digital Transformation?
May 15, 2017

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What is
Digital
Transformation?
What is digital transformation?

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Analogue
Digital
Connected
/Internet
Social
Mobile &
Cloud
AI
Automation
1400
1968
1989
2001
1997
2005
???
It is about
change.

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Wait a minute …

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Forget about paving
the cow path

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It is about the ability
to adapt … quickly.

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It’s a process ...

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… and has
many facets.

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It starts with looking from the outside in.

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It requires
organizational
agility.

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Company culture and
leadership must be in sync.

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Employees need
the right skills
and tools.

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Digital technology
needs to be
connected.

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Successful digital
transformation
starts with, and
results in,
alignment.

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Thank you!
CATHY MCKNIGHT
cmcknight@digitalclaritygroup.com
@cathymcknight | @just_clarity

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About Digital Clarity Group
DCG is an award-winning analyst and consulting firm that helps organizations navigate the new world
emerging from digital disruption. We work with business leaders who aim to transform the
experience they deliver to customers, prospects, and employees.
We deliver insight, research, and services focused on the content, technologies, and practices that
enable world-class experiences.