Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1mSB3FZ.
Chris Witeck discusses empathy mapping which is so much more than a one-time session of profiling your customer, showing off your idea, and collecting the feedback. Chris covers key lessons learned by Citrix Labs as they tackle their goal of customer led innovation. Filmed at qconsf.com.
Chris Witeck is a Principal Technology Strategist at Citrix, where he works as a member of the Citrix Labs team to research and cultivate new technologies that will extend the value of Citrix solutions.