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Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
Gamifying Enterprise Mobile Applications: Do We Have a Winner?
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Gamifying Enterprise Mobile Applications: Do We Have a Winner?

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Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/16WVEuZ.

Michelle Andreassen takes a business-to-employee look at UX, prototyping and user testing of gamified enterprise mobile apps to see if these really do bring more value to the company beyond the hype. Filmed at qconnewyork.com.

Michelle Andreassen works in Enterprise Architecture at The LEGO Group, where she is involved in their Enterprise Mobility Project. She is a Stud.MSc. in IT(Web architecture), writing a Master Thesis on Gamification in Enterprise Mobile Applications.

Publié dans : Technologie
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Gamifying Enterprise Mobile Applications: Do We Have a Winner?

  1. 1. InfoQ.com: News & Community Site • 750,000 unique visitors/month • Published in 4 languages (English, Chinese, Japanese and Brazilian Portuguese) • Post content from our QCon conferences • News 15-20 / week • Articles 3-4 / week • Presentations (videos) 12-15 / week • Interviews 2-3 / week • Books 1 / month Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations /mobile-gamification-enterprise-ux
  2. 2. Presented at QCon New York www.qconnewyork.com Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide
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  11. 11. • • Gartner, Inc.
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  15. 15.
  16. 16. • 240 pts
  17. 17. • 240 pts
  18. 18. • 240 pts 1. 310 Mom 2. 265 Dennis 3. 240 You 4. 185 Sister
  19. 19. • • 240 pts 1. 310 Mom 2. 265 Dennis 3. 240 You 4. 185 Sister
  20. 20. • • • 240 pts 1. 310 Mom 2. 265 Dennis 3. 240 You 4. 185 Sister
  21. 21. • • • • 240 pts 1. 310 Mom 2. 265 Dennis 3. 240 You 4. 185 Sister Congratulations! You have earned a coupon for a bagel.
  22. 22. • • • • 240 pts 1. 310 Mom 2. 265 Dennis 3. 240 You 4. 185 Sister Congratulations! You have earned a coupon for a bagel. Congratulations! You have earned access to the Mystery Castle.
  23. 23. • • • • • 240 pts 1. 310 Mom 2. 265 Dennis 3. 240 You 4. 185 Sister Congratulations! You have earned a coupon for a bagel. Congratulations! You have earned access to the Mystery Castle.
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  33. 33. LEGO Ideas
  34. 34. • •
  35. 35. Keas
  36. 36. • • •
  37. 37. SalesForce
  38. 38. Visual Studio Achievements
  39. 39. • • • •
  40. 40. Sharepoint
  41. 41. • • • • •
  42. 42. Deloitte Leadership Academy
  43. 43. • • • • • •
  44. 44. Redcritter Tracker
  45. 45.
  46. 46. • •
  47. 47. • • •
  48. 48. • • • •
  49. 49. You have now completed 50% of the presentation. Here’s your reward!
  50. 50.
  51. 51. 1. Know your player 2. Identify the mission 3. Understand human motivation 4. Apply mechanics 5. Manage, monitor and measure Janaki Kumar and Mario Herger
  52. 52. Kevin Werbach
  53. 53. • • • • •
  54. 54. • • •
  55. 55. • • • • •
  56. 56. Usability test Re- design
  57. 57. • • • • •
  58. 58. • • • •
  59. 59. Congratulations! You have completed the presentation.

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