Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/16WVEuZ.
Michelle Andreassen takes a business-to-employee look at UX, prototyping and user testing of gamified enterprise mobile apps to see if these really do bring more value to the company beyond the hype. Filmed at qconnewyork.com.
Michelle Andreassen works in Enterprise Architecture at The LEGO Group, where she is involved in their Enterprise Mobility Project. She is a Stud.MSc. in IT(Web architecture), writing a Master Thesis on Gamification in Enterprise Mobile Applications.