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Informz Client Success Series: Increasing engagement with a smart testing strategy

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Informz Client Success Series: EPCORIncreasing Engagement with a Smart Testing Strategy Moderator: Jeanette Arrighi, MBA – Informz Guests: Stephanie Schrickel, AAP – EPCOR Twitter: #Informz
Introductions Stephanie Schrickel, AAP Website & eMarketing Manager EPCOR - Electronic Payments Core of Knowledge
About EPCOR Not-for-profit trade association Membership of over 2,300 Provides timely and relevant payments education and support to members to help them maintain compliance, improve operational processes, and mitigate risk and fraud.
Challenges Faced
Testing Process Create a baseline Choose testing areas Day of week Time of day Subject line length Analysis
Day of Week
Time of Day
Subject Line Length
Results Before: 20% open rate 30 % click-thru rate Current statistics 23% open rate 42% click-thru rate
Next Steps Ongoing analysis Subject line content testing Use this process on additional communications 149% lift in open rates 307% lift in click-thru rates
Questions? advisor@informz.com Follow us online: www.twitter.com/informz www.slideshare.net/informz

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