Presenter – Joe Witte, VP of Business Development, ISEBOX Are you putting together a great conference and wondering what to do with your presentation and video content after the show? Are you looking for better ways you can better engage with attendees after your event ends? In this webinar, Joe Witte, VP of Marketing at ISEBOX, shares tactics, tips and technologies that helped propel one of his clients to boast 30,000 video plays within weeks after their conference. Attendees can expect to learn: How to better promote event presentations to more drive online traffic and sponsorable content How to better serve and engage your attendees after your show to improve future events What technologies can help you better deliver your event content

1. Developing a Great
(Event) Content
Marketing Strategy
Presented by Joe Witte | ISEBOX

2. Welcome!
• Soundcheck
• Q&A
• Recording will be sent to all registrants
• Tweet with us! @Informz | #Informz | @WitteJoe
Developing a Great (Event) Content Marketing Strategy

3. Meet your Presenter
Developing a Great (Event) Content Marketing Strategy
Joe Witte
VP of Business Development
ISEBOX

4. Remember these numbers
3,000 vs. 32,000
Developing a Great (Event) Content Marketing Strategy

5. The Emergence of Live Events and Quality Content
Events
• Events industry is growing by 6% annually since 2003
• Event revenue is growing by 12% annually
• In 2014, 78% of event vendors expected growth (10% expected business to remain the same)
Content Marketing
• 91% of b2b marketers use content marketing (73% use video)
• The average cost to generate a leads via inbound marketing is half of outbound marketing (advertising)
• Marketers are spending nearly 33% of their budget on content marketing (53% of CMO
2015)
• 14% increase in page views when press releases contain a photo. 48% when both photo and video are included.
• Social Impact: 90% of visual information transmitted to the brain is visual = 37% increase in engagement in FB
when photos are attached; 76% of tweets shared had a photo or video attached.
Developing a Great (Event) Content Marketing Strategy

6. What is event content?
Developing a Great (Event) Content Marketing Strategy

7. Business Marketing Association- Tale of 2 Content Strategies
• 2013: 750 attendees
• No Integrated
Technology
• No Content Marketing
Strategy
• Heavy Investment in
Video & Photo
Developing a Great (Event) Content Marketing Strategy

8. The opportunities missed
• Attendee experience
• Developing (new relationships)
• Speaker Relations
• Measurement
• Monetize
Developing a Great (Event) Content Marketing Strategy

9. BMA 2014: The Difference!
• Technology Infrastructure
Developing a Great (Event) Content Marketing Strategy

10. BMA 2014: Efficient Content Management
• Fast and Easy!
• 2013: 8 weeks
• 2014: 3 days!!
SPEED KILLS!
Developing a Great (Event) Content Marketing Strategy

11. BMA 2014: Media Consolidation
• 4 to 1
SAY NO TO FRAGMENTED
CONTENT!!
Developing a Great (Event) Content Marketing Strategy

12. BMA 2014: Attendee Experience
• Give them what they want!
• (Free billboards are walking
around your conference)
Developing a Great (Event) Content Marketing Strategy

13. BMA 2014: Partner With Your Speakers
• Personalize their experience
• Deliver their content
• Rate Reduction?
• Measurable Results
Developing a Great (Event) Content Marketing Strategy

14. BMA 2014: Build Relationships
• Leverage your audience
• Increase attendees
• Build membership & emails
Developing a Great (Event) Content Marketing Strategy

15. BMA 2014: Measured Results

16. Eyeballs equal Growth
• Email Growth
• New Attendees
• Increased Sponsorship
• 2013: 3,000 video plays
• 2014: 32,000 video plays
• 1000% growth!
Developing a Great (Event) Content Marketing Strategy

17. Looking back
• Have a sound technology infrastructure
• Speed Kills!
• Say NO to Fragmented Content
• Give attendees what they want (open it up!)
• Promote your content url heavily at your conference
• Partner with your speakers
• Build relationships
• Measure
• Grow!
Developing a Great (Event) Content Marketing Strategy

18. Q&A
Questions for Joe? Send then through the chat window!
Developing a Great (Event) Content Marketing Strategy

19. To learn more:
Joe Witte
VP of Business Development
ISEBOX
215 359 8898
Joe.Witte@ISEBOX.com
www.linkedin.com/in/joewitte/
Twitter: @wittejoe
Need a copy? Email me!
Developing a Great (Event) Content Marketing Strategy