Learn how you can integrate your email, mobile and social media strategies to boost your marketing effectiveness and achieve campaign success.

1. The Marketing Trifecta:Integrating your Email, Mobile and Social Strategies for Success Jeanette Brown, MBA Marketing Strategy Manager

3. If you can hear me and see my slide, please note this in the chat box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.

4. The Marketing Trifecta:Integrating your Email, Mobile and Social Strategies for Success Jeanette Brown, MBA Marketing Strategy Manager

7. Who is Jeanette Brown?

9. ROI Email $35.02/$ spent Social Media $13.43/$ spent Mobile $12.45/ $ spent

10. Meet Bob 32 years old Accountant at a college

11. I don’t know who my subscribers are

12. Just ask them

13. Ask about text messaging

14. Look at your analytics

15. Analyzing your results

16. How do I customize for Bob?

18. Segment and Trigger

19. Relevancy = Results

20. 30 %

23. In Your Newsletter

24. Webinar Reminders

25. Offer a Contest

26. Offer a Contest

27. Do you integrate?

28. Get Social!

29. Educate Them

31. Why not just ask them?!

32. How can email help?

33. How can email help?

34. Announce it!

35. Build Your List

36. Analyzing your results

37. Test and Analyze

38. Mobile vs Desktop

40. Planning

41. Calendar

42. SWOT Strengths Weaknesses Opportunities Threats

43. What is in Your Inventory? Where Why What Who

44. Let’s get along

45. Let’s Keep the Conversation Going Jeanette Brownbrown@informz.com www.informz.com1.888.371.1842 @informz