Infosys commissioned an independent market research company, Vanson Bourne, to investigate the use of digital technologies and key trends in nine industries. We surveyed 1,000 senior decision makers from business and IT, from large organizations with 1,000 employees or more and annual revenue of at least US$500 million. The report aims to discover: a) the surging tide of digital technology adoption in organizations – what is used and where? b) the promised land of digital technology use, and the hurdles organizations face to get there c) the biggest disruptive digital trends within the next three years and why organizations see them as vital to future success The summary here presents the survey results and highlights the digital outlook that will define the retail industry strategy over the next three years.

1. www.infosys.com
DIGITAL
OUTLOOK
RETAIL
INDUSTRY
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2. DIGITAL OUTLOOK
RETAIL INDUSTRY
2
THE RESEARCH
…
1,000
Senior IT and business decision makers were
interviewed from organizations, which use digital
technologies, with
1,000+
employees and
US$500M
or more global annual revenue.
Survey covered a range of industries, across Australia,
China, France, Germany, India, the UK, and the US.
The research investigates the use of digital
technologies and key trends in nine different
industries, namely, automotive, banking, consumer
packaged goods, healthcare, industrial manufacturing,
insurance, life sciences, retail, and utilities.
The study reveals
• The surging tide of digital technology adoption in organizations - what is
used and where?
• The promised land of digital technology use, and the hurdles organizations
face to get there
• The biggest disruptive digital trends within the next three years and why
organizations see them as vital to future success

3. DIGITAL OUTLOOK
RETAIL INDUSTRY
3
TOP RETAIL TRENDS THAT
WILL MAKE MOST IMPACT WITHIN
NEXT THREE YEARS
…
The three trends receiving most mentions,
as making a positive impact on the
business, show that retail organizations
believe that the next three years will not only
be about creating a big splash with disruptive
technologies, but also about using proven
applications to do more, or differently, than
before.
1 Customer convenience
2 Workforce management
3 Customer experience

4. 4
DIGITAL OUTLOOK
RETAIL INDUSTRY
DIGITAL TECHNOLOGIES THAT RETAIL
INDUSTRY USES THE MOST
…
Retail organizations utilize six digital technologies on average.
The most deployed technologies in the industry are:
74% Cyber security
66% Big data analytics
62% Enterprise cloud
52% Artificial intelligence
51% Business process management
solutions
49% ERP and enterprise application
implementation/modernization

5. 5
DIGITAL OUTLOOK
RETAIL INDUSTRY
KEY GOALS OF IMPLEMENTING
DIGITAL TECHNOLOGIES
…
For retail companies, the purpose of implementing these technologies varied with the technology. In the
case of cyber security, big data analytics, BPM, and ERP, it was to improve existing business operations.
In the case of cloud and AI, an equal number of responses were in favor of improving existing operations
and solving new business problems.
Big data analytics
63% are implementing
it to improve existing
business operations
46% to solve new
business problems
46% to create new
opportunities
Cyber security
71% are implementing
it to improve existing|
business operations
51% to solve new
business problems
29% to create new
opportunities
Enterprise cloud
58% are implementing
it to improve existing
business operations
58% to solve new
business problems
42% to create new
opportunities
Artificial intelligence
63% are implementing
it to improve existing
business operations
62% to solve new
business problems
40% to create new
opportunities

6. 6
DIGITAL OUTLOOK
RETAIL INDUSTRY
THE AREAS THAT ARE ATTRACTING
INVESTMENTS ARE…
…
79% Augmented reality for virtual selling
70%
68%73% Technologies for point-of-sale or
in-store experiences
68%
…AND SO
For the retail sector, 2018 will be about the things that have always mattered the most in their business - engaging the
customer with better understanding, service, and experience. It is also encouraging that the industry is already looking
ahead of 2018 to invest in a technology such as augmented reality that could disrupt an industry that has already been
disrupted a great deal.
Aligning marketing spending with
data analytics
Retail workforce management
technology/platform
Personalizing customer experiences

7. Copyright © 2018 Infosys Limited
Your journey to being more digital extends from
core modernization to customer delight.
To steer through that path purposefully, write to us.
…
Write to Us

8. Copyright © 2018 Infosys Limited
Thank You
…
Visit Infosys.com/digital-outlook
to find out more about the digital outlook that will be
driving the retail industry strategy in the next three years.