Embrace simplicity in the fight against data deluge. For report writers, market researchers.

1. 1
10 STEPS TO
SIMPLICITY
FOR REPORT WRITERS
JOHN DAVIS
GROUP CLIENT DIRECTOR
INFOTOOLS

2. 2
“
THE TENDENCY IS
TO DUMP AS MUCH
AS POSSIBLE ON
THE AUDIENCE.
WE KNOW
SIMPLICITY IN
COMMUNICATION IS
A CHALLENGE.
JOHN DAVIS
GROUP CLIENT DIRECTOR
INFOTOOLS

3. SIMPLICITY TIP 1
Have the
courage to
demand it!

4. Recognise that simplicity
is not simplistic.
SIMPLICITY TIP 2

5. SIMPLICITY TIP 3
Good things take time.
MAKE SURE YOU
PLAN FOR THIS.

6. Focus just on key
out-takes.
6
SIMPLICITY TIP 4

7. SIMPLICITY TIP 5
Think about audience and
user engagement – what is
the story?

8. The deck of slides is not
the presentation
cornerstone.
(Okay, make it available for background reading.)
8
SIMPLICITY TIP 6

9. SIMPLICITY TIP 7
Embrace different presentation
formats like Prezi, or
interactive reporting platforms
that help cut through the
clutter.

10. SIMPLICITY TIP 8
THINK
“LESS IS MORE”
CUT AND CUT AGAIN.

11. SIMPLICITY TIP 9
Be single-minded in your messages and
in the metrics.
Avoid the temptation to add one extra
thing!

12. SIMPLICITY TIP 10
Visualization is
king.
Fewer words.

13. 13
ADD YOUR TOP TIPS
BY POSTING A
COMMENT.
CONNECT WITH
JOHN ON LINKEDIN.
JOHN DAVIS
GROUP CLIENT DIRECTOR, INFOTOOLS
INFOTOOLS.COM/PEOPLE/JOHN-DAVIS