1.
Thank you for disrupting

2.
Welcome to your first
tutorial

3.
Corporate innovator
1. Herb Kelleher
2. Bernard Arnault
3. Jim Collins
4. Clayton Christensen
5. Sergey Brin and Larry Page
6. Patty Mccord

4.
Tutorial activity
After reading your assigned innovator, discuss with your partner
the following:
a) Characteristics that reflects Innovative mindset
b) Five challenges of their innovations
c) How and with whom did they form partnerships and alliances?
d) Who were their customers or target market?
e) How did they enter the market?
f) How did they use corporate innovation as a strategy?