Submit Search
Upload
¿Cómo las patentes están modelando la industria móvil? - Enric Batalla
•
2 likes
•
471 views
Innova Institute at La Salle Campus Barcelona
Follow
Enric Batalla en el Club de Innovación La Salle - AMETIC
Read less
Read more
Business
Report
Share
Report
Share
1 of 78
Download now
Download to read offline
Recommended
Inventorship
Inventorship
stantolin
411 on Patents 101
411 on Patents 101
G. Nagesh Rao
Chapter 8 -
Chapter 8 -
UAF_BA330
C T Protect Ip At Border
C T Protect Ip At Border
CHESTER PLLC: Business & Innovation Law
F.Giones, Z.Zhou, F.Miralles & B.Katzy - ISPIM Conference 2012
F.Giones, Z.Zhou, F.Miralles & B.Katzy - ISPIM Conference 2012
Innova Institute at La Salle Campus Barcelona
Imago Relationship Therapy In-Depth
Imago Relationship Therapy In-Depth
Herb Tannenbaum PhD
Personality Traits
Personality Traits
Herb Tannenbaum PhD
Teens on the net
Teens on the net
talandronmmp
Recommended
Inventorship
Inventorship
stantolin
411 on Patents 101
411 on Patents 101
G. Nagesh Rao
Chapter 8 -
Chapter 8 -
UAF_BA330
C T Protect Ip At Border
C T Protect Ip At Border
CHESTER PLLC: Business & Innovation Law
F.Giones, Z.Zhou, F.Miralles & B.Katzy - ISPIM Conference 2012
F.Giones, Z.Zhou, F.Miralles & B.Katzy - ISPIM Conference 2012
Innova Institute at La Salle Campus Barcelona
Imago Relationship Therapy In-Depth
Imago Relationship Therapy In-Depth
Herb Tannenbaum PhD
Personality Traits
Personality Traits
Herb Tannenbaum PhD
Teens on the net
Teens on the net
talandronmmp
20070423_NYCLA_NYC_TechnologyLicensingTodayTradeSecretsTradeSecretLicensing1.ppt
20070423_NYCLA_NYC_TechnologyLicensingTodayTradeSecretsTradeSecretLicensing1.ppt
Mehdi Rahmani
Patent thickets
Patent thickets
Altacit Global
Intellectual property - patent rights.pdf
Intellectual property - patent rights.pdf
Er. Rahul Jarariya
A Report On The Patents Act, 1970 [Case Study : Apple Vs Samsung]
A Report On The Patents Act, 1970 [Case Study : Apple Vs Samsung]
Navitha Pereira
Patentes de Software resposta a Stalmann
Patentes de Software resposta a Stalmann
Antonio Abrantes
Saylor URL httpwww.saylor.orgbooks Saylor.org 1074 .docx
Saylor URL httpwww.saylor.orgbooks Saylor.org 1074 .docx
anhlodge
Investment Grade Asset_V6
Investment Grade Asset_V6
Paul Morinville
History of pharmaceutical patents
History of pharmaceutical patents
MakeMedicinesAffordable
Patents and Introduction
Patents and Introduction
Ruthie Lyle, PhD
Chapter 9 protecting innovation
Chapter 9 protecting innovation
Muhammad Anang
Markets for Technology – Is the patent system broken?
Markets for Technology – Is the patent system broken?
ESMT Berlin
Intellectual property rights #.pdf
Intellectual property rights #.pdf
BikashPatel13
Patent trolls
Patent trolls
Somerco Research
IPR's Introduction to IPRs
IPR's Introduction to IPRs
PROF. PUTTU GURU PRASAD
IPR.pptx
IPR.pptx
krish408617
How the Law protects Investment in Technology - Trade secrets, Patents, Copyr...
How the Law protects Investment in Technology - Trade secrets, Patents, Copyr...
Jane Lambert
Patent strategy in the modern economy
Patent strategy in the modern economy
rimonlaw
Case study of patent development
Case study of patent development
ajay maheshwari
Intellectual property rights
Intellectual property rights
Tanay92
Patent pool presentation
Patent pool presentation
Altacit Global
Social Media engagement as an e-commerce driver, a consumer behavior perspect...
Social Media engagement as an e-commerce driver, a consumer behavior perspect...
Innova Institute at La Salle Campus Barcelona
Teaching and Coaching Innovation - NITIM Research Seminar Barcelona
Teaching and Coaching Innovation - NITIM Research Seminar Barcelona
Innova Institute at La Salle Campus Barcelona
More Related Content
Similar to ¿Cómo las patentes están modelando la industria móvil? - Enric Batalla
20070423_NYCLA_NYC_TechnologyLicensingTodayTradeSecretsTradeSecretLicensing1.ppt
20070423_NYCLA_NYC_TechnologyLicensingTodayTradeSecretsTradeSecretLicensing1.ppt
Mehdi Rahmani
Patent thickets
Patent thickets
Altacit Global
Intellectual property - patent rights.pdf
Intellectual property - patent rights.pdf
Er. Rahul Jarariya
A Report On The Patents Act, 1970 [Case Study : Apple Vs Samsung]
A Report On The Patents Act, 1970 [Case Study : Apple Vs Samsung]
Navitha Pereira
Patentes de Software resposta a Stalmann
Patentes de Software resposta a Stalmann
Antonio Abrantes
Saylor URL httpwww.saylor.orgbooks Saylor.org 1074 .docx
Saylor URL httpwww.saylor.orgbooks Saylor.org 1074 .docx
anhlodge
Investment Grade Asset_V6
Investment Grade Asset_V6
Paul Morinville
History of pharmaceutical patents
History of pharmaceutical patents
MakeMedicinesAffordable
Patents and Introduction
Patents and Introduction
Ruthie Lyle, PhD
Chapter 9 protecting innovation
Chapter 9 protecting innovation
Muhammad Anang
Markets for Technology – Is the patent system broken?
Markets for Technology – Is the patent system broken?
ESMT Berlin
Intellectual property rights #.pdf
Intellectual property rights #.pdf
BikashPatel13
Patent trolls
Patent trolls
Somerco Research
IPR's Introduction to IPRs
IPR's Introduction to IPRs
PROF. PUTTU GURU PRASAD
IPR.pptx
IPR.pptx
krish408617
How the Law protects Investment in Technology - Trade secrets, Patents, Copyr...
How the Law protects Investment in Technology - Trade secrets, Patents, Copyr...
Jane Lambert
Patent strategy in the modern economy
Patent strategy in the modern economy
rimonlaw
Case study of patent development
Case study of patent development
ajay maheshwari
Intellectual property rights
Intellectual property rights
Tanay92
Patent pool presentation
Patent pool presentation
Altacit Global
Similar to ¿Cómo las patentes están modelando la industria móvil? - Enric Batalla
(20)
20070423_NYCLA_NYC_TechnologyLicensingTodayTradeSecretsTradeSecretLicensing1.ppt
20070423_NYCLA_NYC_TechnologyLicensingTodayTradeSecretsTradeSecretLicensing1.ppt
Patent thickets
Patent thickets
Intellectual property - patent rights.pdf
Intellectual property - patent rights.pdf
A Report On The Patents Act, 1970 [Case Study : Apple Vs Samsung]
A Report On The Patents Act, 1970 [Case Study : Apple Vs Samsung]
Patentes de Software resposta a Stalmann
Patentes de Software resposta a Stalmann
Saylor URL httpwww.saylor.orgbooks Saylor.org 1074 .docx
Saylor URL httpwww.saylor.orgbooks Saylor.org 1074 .docx
Investment Grade Asset_V6
Investment Grade Asset_V6
History of pharmaceutical patents
History of pharmaceutical patents
Patents and Introduction
Patents and Introduction
Chapter 9 protecting innovation
Chapter 9 protecting innovation
Markets for Technology – Is the patent system broken?
Markets for Technology – Is the patent system broken?
Intellectual property rights #.pdf
Intellectual property rights #.pdf
Patent trolls
Patent trolls
IPR's Introduction to IPRs
IPR's Introduction to IPRs
IPR.pptx
IPR.pptx
How the Law protects Investment in Technology - Trade secrets, Patents, Copyr...
How the Law protects Investment in Technology - Trade secrets, Patents, Copyr...
Patent strategy in the modern economy
Patent strategy in the modern economy
Case study of patent development
Case study of patent development
Intellectual property rights
Intellectual property rights
Patent pool presentation
Patent pool presentation
More from Innova Institute at La Salle Campus Barcelona
Social Media engagement as an e-commerce driver, a consumer behavior perspect...
Social Media engagement as an e-commerce driver, a consumer behavior perspect...
Innova Institute at La Salle Campus Barcelona
Teaching and Coaching Innovation - NITIM Research Seminar Barcelona
Teaching and Coaching Innovation - NITIM Research Seminar Barcelona
Innova Institute at La Salle Campus Barcelona
Club de Innovacion La Salle - AMETIC: El futuro de la TV (Mayo 2013)
Club de Innovacion La Salle - AMETIC: El futuro de la TV (Mayo 2013)
Innova Institute at La Salle Campus Barcelona
Programa II MiniWorkshop 2012/13
Programa II MiniWorkshop 2012/13
Innova Institute at La Salle Campus Barcelona
Treballs mind map
Treballs mind map
Innova Institute at La Salle Campus Barcelona
Research MiniWorkshop 2012
Research MiniWorkshop 2012
Innova Institute at La Salle Campus Barcelona
Emprendimiento tecnológico: mitos y retos
Emprendimiento tecnológico: mitos y retos
Innova Institute at La Salle Campus Barcelona
Workshop CENIT Social Media
Workshop CENIT Social Media
Innova Institute at La Salle Campus Barcelona
Canals Social Media - Workshop
Canals Social Media - Workshop
Innova Institute at La Salle Campus Barcelona
R. Rudó
R. Rudó
Innova Institute at La Salle Campus Barcelona
F.Miralles & C.Riverola - ISPIM Conference 2012
F.Miralles & C.Riverola - ISPIM Conference 2012
Innova Institute at La Salle Campus Barcelona
More from Innova Institute at La Salle Campus Barcelona
(11)
Social Media engagement as an e-commerce driver, a consumer behavior perspect...
Social Media engagement as an e-commerce driver, a consumer behavior perspect...
Teaching and Coaching Innovation - NITIM Research Seminar Barcelona
Teaching and Coaching Innovation - NITIM Research Seminar Barcelona
Club de Innovacion La Salle - AMETIC: El futuro de la TV (Mayo 2013)
Club de Innovacion La Salle - AMETIC: El futuro de la TV (Mayo 2013)
Programa II MiniWorkshop 2012/13
Programa II MiniWorkshop 2012/13
Treballs mind map
Treballs mind map
Research MiniWorkshop 2012
Research MiniWorkshop 2012
Emprendimiento tecnológico: mitos y retos
Emprendimiento tecnológico: mitos y retos
Workshop CENIT Social Media
Workshop CENIT Social Media
Canals Social Media - Workshop
Canals Social Media - Workshop
R. Rudó
R. Rudó
F.Miralles & C.Riverola - ISPIM Conference 2012
F.Miralles & C.Riverola - ISPIM Conference 2012
Recently uploaded
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Seo
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
Ravindra Nath Shukla
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Aaiza Hassan
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Roland Driesen
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Delhi Call girls
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Forklift Trucks in Minnesota
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Tina Ji
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Lviv Startup Club
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
Paul Menig
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Denis Gagné
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
seri bangash
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
noida100girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Apsara Of India
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
Call Girls in Delhi
Recently uploaded
(20)
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
¿Cómo las patentes están modelando la industria móvil? - Enric Batalla
1.
+ Enric Batalla 13/02/14 “Patent
Wall” de CTTC (reproduït amb permís) © enric batalla
2.
CONSEJOS “FINALES” Sector Mobility:
Pymes y Start-ups 1. Hide. 2. Partner with other patent holders. 3. Make friends with patent trolls. 4. Sell patents to generate revenues. 5. Stockpile arms. 6. Keep the patents core to your business. 7. Keep the patents infringed by competitors you consider dangerous. 8. Don’t keep and maintain costly patents © enric batalla
3.
Font:Verizon MOBILE I PATENTS.
MONETITZACIO, MERCATS I “PATENT WARS”. 13/02/14 © enric batalla
4.
MOBILE I PATENTS.
MONETITZACIO, MERCATS I “PATENT WARS” 1. Apple i Microsoft demanden I són demandats molt. Aquesta és un senyal de companyies que voldri evitar. 2. En canvi, Google té pocs litigis, però moltes més compres, sobre tot la gran adquisició de Motorola Mobility. Evitant estar en els focus de les demandes, Google es mostra com una companyia amistosa, amb la que jo voldria treballar i associar-me. Per tant, ja sigui comprant accions o utilitzant els seus productes, aquesta gràfica reforça la meva idea de que vull que el meu cotce m’el transporti el gran tren de Google. Què vol dir això? L’explosió del cloud computing ja està arribant. A qui seleccionarem per als serveis basats en el núvol? A Google. Font: Visual.ly © enric batalla
5.
“GUERRES DE PATENTS”
EN EL MÒBIL - Les MOBILE WARS o MOBILE PATENTS LICENSING AND LITIGATION es una batalla empresarial que s’està lliurant entre fabricants de mòbils inclonet Sony, Google, Apple Inc., Samsung, Microsoft, Nokia, Motorola, and HTC, etc.. i patent trolls. - To secure and increase their market share, companies granted a patent can sue to prevent competitors from using the methods the patent covers. Since 2010 the number of lawsuits, counter-suits, and trade complaints based on patents and designs in the mobility market, and devices based on smartphone OSes such as Android and iOS, has increased significantly. - En aquesta guerra, les armes són les patents: els “big guys” n’estàn comprant I llicenciant de grans I “petits” (gran oportunitats per pimes, start-ups, emprenedors) © enric batalla
6.
“GUERRES DE PATENTS”
EN EL MÒBIL - patent war is a "battle" between corporations or individuals to secure patents for litigation, whether offensively or defensively. - There are ongoing patent wars between the world's largest technology and software corporations. - Contemporary patent wars are a global phenomenon, fought by multinational corporations based in the United States, China, Europe, Japan, Korea and Taiwan. Yet involving SME’s worldwide. - The companies involved include Yahoo, Barnes & Noble, ZTE, AOL, Ericsson, Philips, Siemens, GE, Apple Inc., EMC, Foxconn, HTC, Facebook, InterDigital, IBM, Microsoft, LG Corp, Kodak, Halliburton, Nokia, Motorola, Nortel, Oracle, Samsung, Pantech, Gemalto, Openwave, Google, Fractus, VIA Technologies and Research In [ Motion. © enric batalla
7.
“GUERRES DE PATENTS”
EN EL MÒBIL Patent wars have occurred in a wide range of technologies, both in the past and in the present. The current smartphone wars started in the late 2000s. According to PC Magazine, Apple brought the patent wars to the smartphone market by its desire to "go thermonuclear" on Google's competing Android operating system for mobile devices. Frase de Steve Jobs de “I Will Spend My Last Dying Breath to Destroy Android”. This triggered a "war" between major technology companies in the mobile market. Apple has been accused of having links to the company Digitude Innovations, which has been labeled as a patent troll. Following this warfare, Apple itself has also been called a patent-troll © enric batalla
8.
“GUERRES DE PATENTS”
EN EL MÒBIL Armes = patents Munició = compres de patents Aliançes = licensing Batalla = Judicis/contrajudicis Tàctiques: - “Patent assertion” - Mesures defensives. - Construcció de carteres. Diferents models de necogi en el “patent business”: - Agregadors de patents - NPE (Non Practicing Entities) - “Patent Pools Defensius” © enric batalla
9.
PATENTS. UNA MICA
D'HISTORIA 1522 – 1ª patent concedida i duta a la pràctica, “al catalán” - Guillem Cabier – “ynstrumento para hazer nadar con calma navíos de alto bordo” - CEDULA DE PRIVILEGIO Cédula de privilegio real para la invención de un nuevo tipo de navío, de Guillén Cabier, fechada en Palencia en 1522 (archivo Gral. de Simancas, Libro de cédulas de 1522) © enric batalla
10.
PATENTS. UNA MICA
D'HISTORIA US CONSTITUTION ARTICLE 1 ‐ SECTION 8 To promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries. 10/78 – 5’ © enric batalla
11.
PATENTS. UNA MICA
D'HISTORIA Hace 200 A: Batalla de Trafalgar. Los cañones ingleses eran de una aleación patentada que permitía una cadencia de tiro triple que la de los cañones franceses y españoles. © enric batalla
12.
PATENTS. UNA MICA
D'HISTORIA “Before then [the adoption of the United States Constitution], any man might instantly use what another had invented; so that the inventor had no special advantage from his own invention. The patent system changed this; secured to the inventor, for a limited time, the exclusive use of his invention; and thereby added the fuel of interest to the fire of genius, in the discovery and production of new and useful things”. Abraham Lincoln, 1859 © enric batalla
13.
PATENTS. UNA MICA
D'HISTORIA © enric batalla
14.
PATENTS. UNA MICA
D'HISTORIA Generalmente los grandes economistas, “gurús” y empresarios han reconocido el valor de las patentes para la empresa. “La solución es patentar todo lo que podamos. Una empresa que quiera despegar en el futuro si patentes en propiedad, se verá forzada a pagar el precio que le impongan los grandes. Este precio puede ser muy alto. Las empresas establecidas tienen interés en excluir a futuros competidores”. (Bill Gates Memo, 1991) “Over the last 10 years, it has become imperative for CEOs to have not just a general understanding of the intellectual property issues facing their business and their industry, but to have quite a refined expertise relating to those issues… It is no longer simply the legal department’s problem. CEOs must now be able to formulate strategies that capitalize on and maximize the value of their company’s intellectual property assets to drive growth, innovation and cooperative relationships with other companies.” (Microsoft Chairman, Bill Gates 2004.) © enric batalla
15.
PATENTS: PROTECCIO CONFERIDA PER
UNA PATENT © enric batalla
16.
PATENTS: QUÈ/CÓM ÉS
UNA PATENT? El concepto de “patente” ha evolucionado y se ha conformado paralelamente en todo el mundo En general: un intercambio entre sociedad e inventor: MONOPOLIO LEGAL a cambio de HACER PATENTE EL INVENTO: DESCRIPCION “SUFICIENTE” DEL INVENTO, PONIENDO LA INVENCION A DISPOSICION DE LA SOCIEDAD. © enric batalla
17.
PATENTS: QUÈ/CÓM ÉS
UNA PATENT? Art. 50 Ley de Patentes Española (similar en el resto de países de la WTO): “La patente confiere a su titular el derecho a impedir a cualquier tercero que no cuente con su consentimiento: a) la fabricación, El ofrecimiento, la introducción en el comercio o la o la de los mencionados fines” -> CONCEPTO DE “BARRERA DE ENTRADA” PROGRAMA Philips + Osram + Zumtobel © enric batalla
18.
PATENTS: QUÈ/CÓM ÉS
UNA PATENT? derecho a impedir El titular tiene el a cualquier tercero que no cuente con su consentimiento... - su fabricación - su ofrecimiento - su introducción en el comercio - su utilización - su importación - su posesión © enric batalla
19.
PATENTS: QUÈ/CÓM ÉS
UNA PATENT? LES 4 CONDICIONS DE PATENTABILITAT 1. Novetat 2. Activitat Inventiva (USA: “Non-obviousness”) 3. Aplicabilitat industrial (USA: “Useful”) 4. Suficiència de la descripció (USA: “Enabling Description”) © enric batalla
20.
PATENTS: MATERIA PATENTABLE 20/78 –
10’ © enric batalla
21.
PATENTS: QUÈ/CÓM ÉS
UNA PATENT? “Core to understanding the patent business is an appreciation of the nature of patents. A patent is a weapon of litigation, a right to ask a court to award damages for infringement, and prevent future infringement by blocking the sale of infringing products. Although inventors often prize their patents as trophies of technical prowess, patent industry insiders appreciate that the only substantive right a patent holder enjoys is the right to exclude others from unauthorized practicing of the invention. A patent is more of a dagger than a shield.” (David Smith, “Patents, Cloaks & Daggers”, 2013) “Bajable” en http://www.daggers.co/ © enric batalla
22.
PATENTS: QUÈ/CÓM ÉS
UNA PATENT? Fuente: Prof. Pascual Segura (UB) © enric batalla
23.
PATENTS: REIVINDICACIONS "The name
of the game is the claim“ RICH, Giles S., (Juez Presidente el Tribunal de Apelación del Circuito Federal de los EEUU), "Extent of Protection and Interpretation of Claims - American Perspectives“, International Review of Industrial Property & Copyright Law (IIC), 1990, vol. 21, pp 497-519 © enric batalla
24.
PATENTS: REIVINDICACIONS Patent de
qualitat = patent eficaç = que quan ens còpien, la patent pot ser duta a un tribunal demandant al copiador, i GUANYAR (=“Litigious Quality”) Per a que la patent sigui eficaç, les REIVINDICACIONS han de ser: 1. 2. 3. 4. Completes: han d’incloure l’avantage competitiu generat Concretes: sense elemens superfuls que limitin la protecció Concises: sense circunloquis Clares: han de poder ser enteses per un tècnic mig, però també per un jutge (bench) I fins I tot un jurat (jury) © enric batalla
25.
UNA PATENT AMB
MALES REIVINDICACIONS NO TÉ VALOR Exemple de mala redacció © enric batalla
26.
UNA PATENT AMB
MALES REIVINDICACIONS NO TÉ VALOR Exemple d’una patent que es va vendre: © enric batalla © enric batalla
27.
UNA PATENT AMB
MALES REIVINDICACIONS NO TÉ VALOR © enric batalla
28.
UNA PATENT AMB
MALES REIVINDICACIONS NO TÉ VALOR Exemple d’una patent que NO es va vendre: © enric batalla
29.
UNA PATENT AMB
MALES REIVINDICACIONS NO TÉ VALOR 1/3 28/85 Exemple d’una BONA patent Amb bones reivindicacions (Veure Claims) © enric batalla
30.
PATENTS: PROTECCIO CONFERIDA PER
UNA PATENT Cas Carlos Armando Amado 30/78 – 15’ © enric batalla
31.
PATENTS: PROTECCIO CONFERIDA PER
UNA PATENT © enric batalla © enric batalla
32.
PATENTS: PROTECCIO CONFERIDA PER
UNA PATENT © enric batalla
33.
PATENTS: PROTECCIO CONFERIDA PER
UNA PATENT ATENCIO: RECORDATORI PATENT ≠ DRET A FABRICAR PATENT = DRET A IMPEDIR DRET A IMPEDIR => POTENT ARMA ESTRATEGICA © enric batalla
34.
PATENTS EN EL
MOBILE: ESTRATEGIA I INNOVACIO OBERTA Font: E. Batalla – H. Chesbrough © enric batalla
35.
PATENTS EN EL
MOBILE: ESTRATEGIA I INNOVACIO OBERTA Font: E. Batalla – H. Chesbrough © enric batalla
36.
PATENTS EN EL
MOBILE: ESTRATEGIA I INNOVACIO OBERTA TESLA Garage Born (Elon Musk) +440 patents + apps. 2003 Start-up US8511745 US7671567 USD678154 36 © enric batalla 6
37.
PATENTS I MOBILE SEGUIR PATENTANT LLICENCIAR VENDRE COMPRAR ADQUIRIR
LLICENCIA Font: E. Batalla – H. Chesbrough © enric batalla
38.
PATENTS EN EL
MOBILE: ESTRATEGIA I “PATENT WARS” © enric batalla
39.
PATENTS EN EL
MOBILE: ESTRATEGIA I “PATENT WARS” EXAMPLES (Patents Involved in $1b Apple vs. Samsung Lawsuit): USD618677 (iPhone design). USD593087 (iPhone design). USD504889 (iPad design). USD604305 (iPhone gui). US7469381 ('Bounce-back' feature when scrolling beyond the edge of a page. Also known as the rubber band patent). US7844915 (Distinguishes between single-touch and multi-touch gestures. An example of this would be pinch to zoom). US7864163 (Enlarging documents by tapping the screen). 39 © enric batalla 6
40.
PATENTS EN EL
MOBILE: ESTRATEGIA I “PATENT WARS” http://www.youtube .com/watch?v=8he TnJaI5Y8&feature= player_embedded Patentes Patent Troll http://www.dailymotion.com /video/xr3hab_the-streampatent-wars-a-new-kind-ofcompetition_tv 40/78 - 20’ Font: E. Batalla – H. Chesbrough © enric batalla
41.
PATENTS EN EL
MOBILE: ESTRATEGIA I “PATENT WARS”
42.
PATENTS EN EL
MOBILE: ESTRATEGIA I “PATENT WARS” Font: E. Batalla – H. Chesbrough © enric batalla
43.
43 © enric batalla 7
44.
PATENTS I MOBILE:
PREU VS. VALOR PREU ≠ VALOR Exemple: © enric batalla
45.
PATENTS I MOBILE:
PREU VS. VALOR PREU D’UNA PATENT Esta valoración refleja una actividad real de compra-venta comprobada por brokers de estos mercados en Estados Unidos, en Europa y en todo el mundo, e incluyen datos de los miles de listados de tecnologías sindicados en TYNAX. Las valoraciones reflejan la venta de una gran proporción de las patentes vendidas en el mercado durante los últimos 12 meses. Estos precios son aplicables a patentes US concedidas. © enric batalla
46.
MONETITZACIO DE PATENTS LLICENCIAMENT
I VENDA LLICENCIAR VENDRE COMPRAR ADQUIRIR LLICENCIA © enric batalla
47.
COMPRA/VENDA DE PATENTS • Exemples 1.
Nortel ven 6.000 patents 4G/LTE a Apple, Microsoft , BB, Nokia, et al, "Rockstar" consortium - $4.5b ($750k/patent) • • 2. Leunamme – sell of Patent ´579 ($300k) © SILICON VALLEY BUSINESS SCHOOL © enric batalla
48.
LLICENCIAMENT DE PATENTS Licensing
de patents “Carrot” licensing (la pastanaga) Li proposo que em pagui una llicència sobre les meves patents per a poder comparir la tecnologia patentada per mi Exemple Qualcomm -> Fabricants de mòbils “Stick” licensing (el pal) Li suggereixo que em pagui un royalty, o si no ens veurem en el tribunals. No és res personal. Exemple Philips -> fabricants espanyols Exemple Fractus -> fabricants mòbils mundials © enric batalla
49.
LLICENCIAMENT DE PATENTS Licensing
de patents Regla general: 25% del EBIDTA és deu a la IP (quan hi han patents que cobreixen un producte que està en el mercat) % sobre EBIDTA. COMPLICAT % sobre preu indstrial. COMPLICAT % sobre PVP. MES FACIL Les patents es poden llicenciar (i vendre) soles o amb altres actius intangibles: Knowhow Software Plànols Dissenys indusrials © enric batalla
50.
LLICENCIAMENT DE PATENTS Regla
general: 25% del EBIDTA és deu a la IP (quan hi han patents que cobreixen un producte que està en el mercat) 50/78 – 25’ © enric batalla
51.
LLICENCIAMENT DE PATENTS Royalties
segons tipus de tecnologia llicenciada. Font: David Smith © enric batalla
52.
VENDA DE PATENTS Qué compran los compradores cuando adquieren una patente Al comprar una patente, el comprador adquiere el derecho de aserción de la patente contra los infractores. Naturalmente, si el propio comprador es un infractor, la compra de la patente elimina el riesgo de que el comprador sea demandado por violación de la patente. ©
enric batalla
53.
VENDA DE PATENTS PREUS
DE VENDA DE LES PATENTS PATENTS USADES/INFRINGIDES: AMB E.O.U. O CLAIM “CHARTS” © enric batalla
54.
COMPRA/VENDA DE PATENTS Claim
Charts ≈ Evidència d’ús ó còpia © enric batalla
55.
COMPRA/VENDA DE PATENTS Request
Inc. – Samsung • – 1 patent (‘757)- $300k • 2/3 56/85 • • Request Inc. – R&D&PS focused entity – Only 2 patents!!! Samsung to use ´757 used in 2012 patent war against Apple © SILICON VALLEY BUSINESS SCHOOL © enric batalla
56.
COMPRA/VENDA DE PATENTS Alvarion,
Ltd. – Wi-Lan Inc. 50 patents 4G and Handsets Transaction Price: $19m $130k/patent • • • • • • Alvarion is a practicing entity selling products (with and without license) and selling patents divested from non-core business (www.alvarion.com) • • Wi Lan (“The business of IP”®) is a NPE (PAE or Troll) “suing everyone” in the mobile and wifi sector. Alvarion portfolio will be asserted against Apple and RIM © SILICON VALLEY BUSINESS SCHOOL © enric batalla © enric batalla
57.
COMPRA/VENDA DE PATENTS Adaptix
(TX) – Acacia Research Corporation (CA) 230 patents 4/LTE Transaction Price: $160m $700k/patent • • • • • • Adaptix: www.adaptix.com Former manufacturer. Now filing and licensing patents. • Acacia (www.acaciaresearch.com ) is a Licensing NPE (non-PAE) Runs R+D. © SILICON VALLEY BUSINESS SCHOOL © enric batalla
58.
COMPRA/VENDA DE PATENTS Deal $k per patent Remarks Nortel ‐
Rockstar 750 Know How Incl. Motorola ‐ Google 520 Know How Incl. Adaptix ‐ Acacia 700 Know How Incl. Request ‐ Samsung 300 IP Only Alvarion ‐ WiLan 130 IP Only Leunamme ‐ Actuant 300 IP Only © enric batalla
59.
SECTORS AMB MES
ACTIVITAT Los sectores más activos en la compra/venta de patentes son los sectores de alta tecnología en los que ha habido mucha actividad litigadora por infracción en el reciente pasado. La actividad de compra es mayor en la actualidad en sectores como ‐ Mobile Y Smartphones ‐ Medichem y “med dev”, ‐ comunicaciones inalámbricas (Wifi, RFID, Wimax, NFC) ‐ memorias flash y semiconductores, ‐ comercio electrónico, internet, ‐ otras aplicaciones de software, apps, ‐ E‐car (baterías), ‐ Cleantech. © enric batalla
60.
COMPRA/VENDA DE PATENTS 60/78
– 30’ © enric batalla
61.
MERCATS DE PATENTS Regles
generals del mercat de Patents 1. Llei Oferta-demanda 2. Manat per la demanda 3. Molts venedors i Pocs compradors 4. Productes molt “únics” 5. Preus poc públics 6. Gestionat en secret i amb silenci ≈ BROKERS © enric batalla
62.
PATENT WARS Espanya =
32 casos (18 a BCN) © enric batalla
63.
ECOSISTEMA SILICON VALLEY ©
enric batalla
64.
PATENT WARS Espanya =
3,3 m€ © enric batalla
65.
PATENT WARS • NPE: An
organization that does not manufacture nor sells products, but holds patents and use them for different purposes • NPE ≠ “Patent Troll” • Classification: 1. 2. 3. 4. 5. R+D based entities: OTRI, Companies focused on R+D (CCTC, ICFO, CSIC, Bdigital, etc) DPA - Defensive Patent Aggregators (of Pes) LAE - Licensing Aggregation Entities (“endo” and “exo”) PAE – Patent Assertion Entities = TROLLS OPA - Ofensive Patent Aggregators (of other NPEs) © enric batalla
66.
PATENT WARS DAE -
Defensive Patent Aggregators (Operating Entities) Qualcomm Technologies, Inc. (CA) RPX (CA) – Socios pagan una cuota annual y RPX licencia los portafolios. “Our litigious company” – But they’re not AST (Allied Security Trust) (NJ) - is a member-based patent holding company that helps protect members from patent infringement lawsuits by NPEs. Does not litigate. Sun, Motorola,,HP,Verizon, Cisco, Google Ericsson Round Rock Research (NY) – Researching and licensing: Apple, Sony, LG, Ericsson, HTC, RIM, Sharp, Oracle, … Sisvel (IT) – Socios (Sharp, Sony, Fujitsu,…) ceden patentes y Sisvel licencia los portafolios. Socios perciben a partir 0,99€/producto © enric batalla
67.
PATENT WARS Thomas Edison,
a defensive patent aggregator Early Woodward light bulb patent patent 181,613, "Improvement in Electric Lights“ Purchased by Thomas Edison to preclude challenges © enric batalla
68.
PATENT WARS LAE -
Licensing Aggregation Entities IV (Intellectual Ventures LLC) (WA) – piles stocks of patents 1) from developers, 2) bought outside for a) minimizing threads from adversarial patents, b) sometimes for trolling. ULTIMO CASO VS. MOTOROLA InterDigital PLC (PA) – Id IV >50.000 patentes (Wireless para Mobile, estándares IEEE, ETSI and 3GPP…) PAE – Patent Assertion Entities – Patent Trolls Acacia (CA) – Muy agresivos: “Buys and asserts other’s patents”: - Distressed companies – al acecho de startups - Failed Corps. Controlled by VCs Wi-Lan (CA) Lodsys (TX) Acumula Apps y demanda a grandes fabricantes Kelora – Ha demandado a Microsoft, eBay y Adobe “jointly” Innovatio LLC Project Paperles LLC VS Techs – demandó a Twitter Gooseberry – demandó “jointly” a Yahoo + 3-4 PYMES © enric batalla
69.
THE PATENT WARS lms.svbs.co/course
– “Patent Wars” © enric batalla
70.
MERCATS DE PATENTS Brokers
i marketplaces 1. 2. 3. 4. 5. 6. 7. 8. 9. Epicenter IPHarbor (Patentfleet) ICAP Patentbridge Valuextraction Yet2.com Innoget Fraunhofer Tynax 70/78 – 35’ © enric batalla © enric batalla
71.
MERCATS DE PATENTS ©
enric batalla
72.
MOBILE “PATENT WARS” Fets/Exemples
constatats: 1. Apple vs. Samsung: Guerra Apple vs. Google 2. Compra de Nortel per RockStar: aliança de Microsoft‐Apple‐Nokia‐Sony‐RIM, contra Google (Frase de Steve Jobs de “I Will Spend My Last Dying Breath to Destroy Android”.) 3. La tornada a Google de L. Page a Google va ser amb la condició de comprar $20,000 milions en patents de mobilitat (Google va comprar 17,000 patentes a Motorola Mobility per $12.5bn a $735,294 per patent). 4. 2014: Google ha venut Motorola per $3b, però sol 2.000 patents, a 1,5m/patent, i retenint les patents core. 5. Huawei està comprant “all patents in the marketplace” 6. Philips: està comprant patents de ZigBee, IEEE 1394 firewire, links P2P, MPEG, UMTS, LED 7. Interdigital té més de 50.000 patents. Compra patents de Multimedia, Gaming, High Def Audio, User Authentication, Mobile, e‐commerce, Position & Location based, Security, DRM, Encryption. Codecs video‐audio/speech/image, smart cities and mobility © enric batalla © enric batalla
73.
MOBILE “PATENT WARS” Fets/Exemples
constatats: 8. El Mobile es un espai MOLT INTENS en patents: a un Smartphone s’incorporen més de 250,000+ patents. 9. Es calcula que unes 25,000 – 50,000 (10‐20%) de les patents mobile són de qualitat (el que es diu “litigious quality”). 150,000 son anul∙lables (per un tribunal) i 50,000 són mediocres 10. Les empreses, incloses les Pimes i les startups construeixen carteres amb moltes patents (cal que ho siguin per a que, estadísticament, tinguin un número de patents de qualitat. Veure Anex 1 transaccions de carteres de patents en els últims 2 anys 11. El Cas Fractus vs. Samsung ensenya com una tecnologia innovadora d’una Start‐ up es pot imposar gestionant correctament la IP en el camp de batalla de les “patent wars” 12. En el SV hi ha una tendència a assolir que: Patents => Innovació => Riquesa (i no a l’inrevés) 13. Molts “patent Trolls” assistiran al Barcelona Mobile World Congress (“under the radar”): IV, Interdigital, RPX, Acacia, AST, ... . © enric batalla
74.
MOBILE “PATENT WARS” Large Mobile Companies •Build a huge stockpile of patents. Google spent more than $12bn to buy patents and other assets from Motorola. The strategy is to hold sufficient patents that others will be deterred from attacking you. •Hire a team of patent litigators. A fearsome team of patent litigators will deter attacks from patent holders. •Prepare claims charts. Your patents are weapons of litigation, but they are not armed until they are aimed at an infringer. Claims charts represent evidence of infringement, and help you understand which patents are useful and which ones are not. •Enter cross‐licensing agreements.
Large patent holders often enter‐cross licensing agreements that represent a form of truce—we won’t sue you if you don’t sue us. © enric batalla
75.
MOBILE “PATENT WARS” Large Mobile Companies •Don’t create patents with weak claims. If the patent claims are so long an unwieldy that none of you competitors’ products can be found to infringe the claims, the patent is of no value to anyone. You need patents with broad claims that your competitors are likely to infringe. •Don’t keep and maintain patents with weak claims.
A large portfolio of weak patents might impress your clients and those unsophisticated when it comes to patent litigation, but your competitors will quickly determine that weak patents are of little threat to them. Patents with weak claims cannot be used in litigation, they are not sellable, so it’s difficult to justify paying the maintenance fees for patents with long, complex claims. You might as well abandon them. © enric batalla
76.
MOBILE “PATENT WARS” Small Mobile Companies—What To Do: 1. Hide. It’s impossible for large players like Apple, Google and Samsung to hide, but smaller companies can stay under the radar to avoid being the target of patent infringement suits. 2. Partner with other patent holders. A small child in the school playground is unlikely to be bullied if his best friends is the biggest, strongest child in the school. Small companies are well advised to form relationships with large patent holders, and then publicize the relationship to deter attacks from competitors and patent trolls. 3. Make friends with patent trolls. Patent trolls are generally feared and avoided. Patent trolls have armies of lawyers and dangerous patents, and will often be prepared to lend these patents to their partners. Your small company will appear stronger and less vulnerable if you have a partnership with a patent troll. 4. Sell patents to generate revenues. Patents are weapons of litigation, and only weapons of litigation. Unless you have a war chest of funds and an army of lawyers, you will not be taken seriously in the patent wars. Patent wars are for big companies with deep pockets. If you have patents and you don’t have $10m to finance a lawsuit, then your patents are weapons that cannot be used. Sell them and put the cash to better use. ©
enric batalla
77.
MOBILE “PATENT WARS” Small Mobile Companies 5. Stockpile arms: File own patents. Acquire patents from others. Remove patents from the market. 6. Keep the patents core to your business—patents covering inventions featured in your products. 7. Keep the patents infringed by competitors you consider dangerous. 8. Don’t keep and maintain costly patents. If you already have patents, but you don’t have an army of patent litigators, then the patents are likely useless to you. Sell the patents that are sellable, and abandon the rest. Unfortunately, some small companies hold and maintain patents because they are advised to by their patent attorneys, and encouraged to do so by their investors. Holding patents might appease the investors, but in reality, paying maintenance fees is a waste of money for small companies that lack the resources to fully deploy the patents in court. ©
enric batalla
78.
Moltes gràcies Enric Batalla enric@tynax.com @enricbatalla 651884103 © enric
batalla
Download now