HiFi (digital) prototyping: learn and innovate faster by Helen Kokk

1. Helen Kokk
Award winning product designer in the UI/UX Industry & Service Design
Chief Product Officer at OCCO
HiFiDigital Prototyping – Learn and innovate faster

2. Idea toproduct journey
Idea
Proofof
concept
Proto-type
MVP
Product
Problem
• Define
• Understand
Assumptions
• Identify
• Test
Solution
• Create
• Test

3. Prototype

4. Prototype Minimum viableproduct

5. Prototype Minimum viableproduct Product

6. Problem

7. Process after MVP
MVP
Product
MMP
MMR
MLP

8. Minimum Marketable Product
• Usuallyreducesthetimetakento releaseaproductintothemarket.
• Lowercostthanproducingandlaunchinga completeproduct.
• Allowcrucialcustomerfeedbackwhichwillleadtotheimprovementofthefinalproduct.
• Potentiallybecomesanearlysourceofrevenue.

9. Process after MVP
MVP
Product
MMP
MMR
MLP

10. Minimum Marketable Release
• Theproductversionthatis readytobelaunchedintothemarket
• Meetsthemarket
• Increasedconsumerawarenessofthebrand.
• Revenuegenerationduetoitspotential.
• Competitiveedgeoversimilarproductsinthemarket.

11. Process after MVP
MVP
Product
MMP
MMR
MLP

12. Minimum Lovable Product
• Createdwhenthemostcrucialfeaturesoftheproductareimprovedforquality.
• Aim istomaketheconsumerliketheproductandnotjustitsminimalfunctions.
• Massiverevenuegeneration.
Haveanagiledevelopmentteamonboardtomakeswiftchangestotheproductthataredemandedinthecustomerfeedbackandsuitsthelong-
termstrategyofthecompany.

13. Process after MVP
MVP
Product
MMP
MMR
MLP
• Testthemarket
• Minimalfunctionality
• Not finished
• Next stepiscompletion
• Minimalfunctionality
• Not finished
• AniterationofMMP
• Minimalfunctionality
• Not finished
• Enjoyableproduct
• Minimalfunctionality
• Not finished

14. Ponder
• Makesuretovalidateyourbusinessideaeverystep oftheway.
• Listencarefullytoanyfeedbackgiven byusers,withoutwhichthewholeprocessmightgetstirredin thewrongdirection.
• Implementonlyminimumfeaturesthatsolvetheend-user’sproblems.
• Test thewow-effectofyourproductwithMLP bycontinuedup-gradationto keepcustomersonboard.

20. Pricing

25. Advanced

26. Mobile

27. Sharing

28. 3rd party

29. Collaboration

35. Childlike curiosity and reason
( The Why )