1.
www.inacademy.eu
10X idea
Alar Kolk

2.
FUTURE TECH & TRENDS

3.
Gartner 2017
TOP 10
Technology
Trends for
2018

4.
CHATBOT
INTERFACES ARE
MORE ENGAGING
Sephora chatbot has 40%
completion rate > 3 X higher
than industry standard.

5.
5
“Over time, the computer will be an intelligent assistant helping you
through your day. We will move from mobile-first to an AI-first world.”
- Sundar Pichai, Google CEO

6.
7
How Google AI
dreams about Doha?
We used Google Deep Dream python code with BVLC GoogleNet Model
on deep learning framework Caffe on cloud servers.
Dream Type: Neuron
Inception Depth: Deep
Neural Network Layer: inception_4A_pool_proj

7.
WHAT INNOVATION
WANTS?

8.
Innovation wants…
Ambition1

9.
„INTELLIGENCE
WITHOUT AMBITION
IS A BIRD WITHOUT
WINGS“
SALVADOR DALI

10.
TO DREAM BIG IS A
MATTER OF CHOICE,
REACHING THAT
DREAM IS A MATTER
OF DISCIPLINE

11.
THE GREATEST DANGER
FOR MOST OF US IS NOT
THAT OUR AIM IS TOO HIGH
AND WE MISS IT, BUT THAT
IT IS TOO LOW AND WE
REACH IT.
MICHELANGELO

12.
THINK 10X, NOT 10%

13.
Innovation Ambition
10X Cases
Source: Omar Mohout, 2015

14.
Henn na Hotel AI robots reduce 90% of manpower to be “the most
efficient hotel in the world” - "The Ultimate in Efficiency.“

15.
Innovation wants…
Ambition1
RISK - TAKING2

16.
$1,350 IN CAPITAL TO
START APPLE, THE 20-
YEAR-OLD STEVE JOBS SOLD
HIS VOLKSWAGEN MICROBUS,
and STEVE WOZNIAK SOLD
HIS HEWLETT-PACKARD
CALCULATOR.
Entrepreneurial risk-taking

17.
WHAT IS A STARTUP?

18.
“A Startup is an Act of Rebellion” – Ken Singer, UCB

19.
25
CAPTURING BUSINESS FROM TELCOs
Business Model

20.
How to make money
MONEY
What its product is
PRODUCT
Who its customers are
CUSTOMER
WHAT IS A STARTUP?
Innovation Ambition
A startup is a company
that is confused about:
Dave McClure, 500 Startups

21.
STARTUPS FAIL
Innovation Ambition
9/10 startups fail
products

22.
MOST PRODUCT
LAUNCHES
FAIL
• 30,000 new consumer
electronics products are
launched annually, 95% of them
fail
• The failure rate for a startup
company is 90 %
• Up to 80% of new product
launches in the consumer
packaged goods (CPG) industry
fail.
Nielsen

23.
„FAILURE IS AN OPTION
HERE. IF THINGS ARE NOT
FAILING, YOU ARE NOT
INNOVATING ENOUGH.“
ELON MUSK

24.
„FAILURE IS AN
EVENT NOT A
PERSON”

25.
YOUR
FAILURE
DOES
NOT
DEFINE
YOU

26.
FAIL FAST.
FAIL CHEAP.
FAIL EARLY.
GO OUT TO FAIL.
Follow The Innovation F-word!

27.
Innovation wants…
Ambition & Vision1
RISK - TAKING2
ENTREPRENEURS3

28.
MAKE SOMETHING PEOPLE WANT.
THAT’S THE FUNDAMENTAL PROBLEM.
IF YOU DIE, IT’S PROBABLY BECAUSE YOU
DIDN’T MAKE SOMETHING PEOPLE
WANTED.
Paul Graham, Investor, Co-Founder of Y-Combinator

29.
START WITH PROBLEMS.
NOT SOLUTIONS.
NO PROBLEM? NO PRODUCT!

30.
Innovation Ambition
ARE YOU SOLVING THE RIGHT PROBLEM?
Most firms are not and that undermines their innovation
efforts…
Indeed, when developing new products, processes, or even
businesses, most companies aren’t sufficiently rigorous in
defining the problems they’re attempting to solve. Without that
rigor, organizations miss opportunities, waste resources, and
end up pursuing innovation initiatives that aren’t aligned with
their strategies.
“IF I WERE GIVEN ONE HOUR TO SAVE THE
PLANET, I WOULD SPEND 59 MINUTES DEFINING
THE PROBLEM AND ONE MINUTE RESOLVING IT”
ALBERT EINSTEIN

31.
LAUNCHING THE PRODUCT IS
THE MOST EXPENSIVE
CUSTOMER RESEARCH YOU CAN DO

32.
FALL IN LOVE WITH THE
PROBLEM, NOT THE SOLUTION

33.
IDEA = PROBLEM of CUSTOMER + SOLUTION
PROBLEM
SOLUTIONCUSTOMER

34.
WHAT PROBLEM DO
YOU WANT TO SOLVE?
IS IT A PROBLEM / PASSION / NEED THAT MANY OTHERS HAVE?
IS THIS PROBLEM SERIOUS ENOUGH AND WORTH SOLVING?
HOW OFTEN THE PROBLEM OCCURS?

35.
Mosquito Bite Problem
Innovation Ambition
Source: Omar Mohout, 2015

36.
PEOPLE PREFER TO SPEND
AN INCREDIBLE AMOUNT OF TIME
BUILDING THE PERFECT PRODUCT
INSTEAD OF GETTING A QUICK NO.

37.
Shark Bite Problem
Innovation Ambition
Source: Omar Mohout, 2015

38.
Innovation Ambition
FREQUENCY
Google’s “toothbrush test” – Larry Page insists that new products or services must be
important enough that people will use them at least twice a day.

39.
CUSTOMER DEVELOPMENT IS A SERIOUS
BUSINESS INNOVATION TOOL.
PROBLEM
SOLUTIONCUSTOMER

40.
Innovation Ambition
WHO IS YOUR CUSTOMER?
DEMOGRAPHICS
BEHAVIORS
APPEARANC
E
NEEDS
INFLUENCERS
BUYER PERSONA
CONTENT
BUYING PROCESS
B2C B2B

41.
FICTIONAL PROFILES DEVELOPED AS A WAY OF
REPRESENTING A PARTICULAR GROUP BASED ON
THEIR INTERESTS AND BEHAVIOUR PATTERNS.
CUSTOMER PERSONAS

42.
Innovation Ambition
WHO IS YOUR CUSTOMER?
https://xtensio.com/
http://www.makemypersona.com/

43.
Innovation Ambition
WHO IS YOUR CUSTOMER?
DEMOGRAPHICS
BEHAVIORS
APPEARANC
E
NEEDS
INFLUENCERS
BUYER PERSONA
CONTENT
BUYING PROCESS
B2C B2B

44.
CUSTOMER DEVELOPMENT IS A SERIOUS
BUSINESS INNOVATION TOOL.
PROBLEM
SOLUTIONCUSTOMER

45.
„KNOW YOUR COMPETITION, BUT DO
NOT COPY IT!“
ERIC SCHMIDT, GOOGLE

46.
Innovation Ambition
HOW DO YOU SOLVE THE PROBLEM?
UNIQUENESS OF YOUR SOLUTION?
EASY OR COMPLEX SOLUTION?
SOLUTION IS SUSTAINABLE?
SOLUTION IS EASY TO PROTECT?

47.
Innovation Ambition
10X Cases
Source: Omar Mohout, 2015

48.
Innovation Ambition
REASONS 2 SWITCH OR STAY
Source: Omar Mohout, 2015

49.
Innovation Ambition
PROBLEM SOLUTION FIT
A PROBLEM WORTH SOLVING?
PROBLEM SOLUTION

50.
Innovation Ambition
HOW DO YOU SOLVE THE PROBLEM?
UNIQUENESS OF YOUR SOLUTION?
EASY OR COMPLEX SOLUTION?
SOLUTION IS SUSTAINABLE?
SOLUTION IS EASY TO PROTECT?

51.
Innovation wants…
Ambition & Vision1
RISK - TAKING2
ENTREPRENEURS3

52.
EXPERIMENTAL
MINDSET

53.
THERE IS NO INNOVATION
WITHOUT EXPERIMENTATION

54.
“FAKE IT TILL YOU
MAKE IT”
Small Budget Rapid Prototyping – Low Fidelity

55.
WILL SOMEONE PAY FOR IT?
WHAT MAKES A PRODUCT VIABLE?
WILL PEOPLE USE IT?

56.
1. TEST THE CORE

57.
2. PIMP IT UP

58.
1. TEST THE CORE
DOESN’T HAVE TO BE DIGITAL

59.
Zappos founders took pictures
of shoes in super markets:
- posted the pictures on social
media sites like FB
- added their contact details like
email & phone number

60.
Experiments
DROPBOX: “FAKE” MVP TESTING
Assumption Testing
PROMOTE THE PRODUCT
CREATING A NEW TYPE OF CUSTOMERS-
People didn’t know that they have file sharing problem
COLLECTING FEEDBACK FROM INTEREST GROUPS

61.
Experiments
BLOCKS: PRE-SALES
Crowdfunding
DISCOVERY OF CUSTOMER PREFERENCES
CREATING A NEW TYPE OF CUSTOMERS
RAISED $1,613,874 USD ON KICKSTARTER PREORDERS
Best way to apply:
SPOT A NEW/CHANGING TREND IN A CUSTOMER BEHAVIOR

62.
"DON'T FEAR FAILURE.
NOT FAILURE, BUT LOW
AIM, IS THE CRIME.
IN GREAT ATTEMPTS
IT IS GLORIOUS
EVEN TO FAIL."
BRUCE LEE

63.
TAKE-AWAY
Fall in love with problem, not solution.
Aim to solve a big problem, comes up frequently.
Can you 10X already existing solutions?
Organize experiments to fail and learn.

64.
THANK
YOU
#aia2018
#aiamoments

65.
Icons

66.
Icons

67.
People
woman man walk run people public
family pregnancy child meet person face
think understand happy happy optimist sleep
run follow work wait read present
drag and drop these icons on any slide

68.
company sell company institution money profit cash
receipt/bill deal sell sale problem time
satisfaction idea growth strategy security A.I.
tools balance promote global website news
Business