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Bianca Praetorius
Startup Pitch trainer
@bancia
Life is a Pitch.
Who am I?
Initially, I am an actress.
Offspring of Tech-Engineer-Nerd family
Sudoku-Mum
Tetris-Dad
Multi-Telco-Dad
Mobile-phone-
Mum
Mrs.GIF- Mum
Mr.JPG-Dad
…Startup
Pitchtrainer
How to
NOT
mess up
your pitch.
What’s a pitch?
Pitching is awkward. Always.
One person
On a stage.
Tries to bring the Inside of their head..
...Into the heads of their AUDIENCE.
In a few Minutes.
But why?
What now?
Welcome to the default setting:
Investor
potential client
potential client VC fund
potential client VC fund Tech Crunch
Everyone,
after your pitch.
The
holy,
magical
secrets
of
pitching
This
might
hurt…
Nobody.
Tells.
You.
The.
Truth.
What YOU
think your pitch looks like
What YOUR TEAM
thinks your pitch looks like
What your pitch
ACTUALLY
looks like
Get honest feedback.
Elevator Pitch??
„So… what are you doing?“
No Buzzword-Bingo.
No Awesomeness bregging.
6.No Buzzword-Bingo!!
Precision is king.
lcome to some STRUCTUR
Teaser Visual
one-sentence-pitch
+
We do wigs for cats.
The Problem.
Problem
And The Solution.
Solution
The Product
AKA:
Tell me your UX. Show me some UI.
The Market.
How big? Current status? Background?
Be nice to your financial slides.
Business model
Your current idea of how to make money with that.
Who else currently tries this? Why are you better?
7.Competition
Where are you right now?
8.Roadmap
Who are you & why do you rock?
9.Team
Who are you & why do you rock?
Team
10.Call to action!
Be specific. What do you need right now?
1.Teaser/Visual
2.Problem
3.Solution
4.Product
5.Market
6.Business Model
7.Competition
8.Roadmap
9.Team
10.Call to action
1.Teaser/Visual
1.1. Traction!
2.Problem
3.Solution
4.Product
5.Market
6.Business Model
7.Competition
8.Roadmap
9.Team
10.Call to action
1.Teaser/Visual
1.1 Team!!!!!!!
2.Problem
3.Solution
4.Product
5.Market
6.Business Model
7.Competition
8.Roadmap
9.Team
10.Call to action
1.Teaser/Visual
1.1.The one SuperPower
Awesome thing about you!
6.Business Model
8.Roadmap
3.Solution
10.Call to action
5.Market
2.Problem
7.Competition
2.Problem
9.Team
4.Product
Death by powerpoint
No boring text charts. Don´t do it. They are really boring.
Use pretty pictures instead.
Powerpoint is your best friend.
You.
Please don’t.
Build.
Build.
Build. Complexity.
Build. Complexity. One.
Build. Complexity. One. Step.
Build. Complexity. One. Step. At.
Build. Complexity. One. Step. At. A. Time.
Build. Complexity. One. Step. At. A.
Build. Complexity. One. Step. At. A. Time.
One thought per slide.
What shows the slide?
What do I say?
Don’t prove
your academic
degree in a pitch.
Be easy on your words.
Chapter 2.
Let’s talk about fear.
Tech - audience is hard.
Surviving Zero Feedback.
Be. Your. Awesome. Self.
The Body is Boss.
Move conscious & bold.
Owning your Space,
physically.
Love your hands.
Use the space for your story.
Owning your Space,
spatially.
Eye contact.
Divider Example 1
The voice.
Owning your Space,
acoustically.
„Personality“
Latin: „Per Sonare"
=
Means: „The sound through“
Voice. Carries. Power.
Watch your melody.
#Don’tQuestionYourself
Find your natural voice.
Don’t speak to fast.
Don’t use only one
tone of voice.
Don’t just smile all the bloody time.
Conduct your
orchestra.
„Let me quickly walk you through that…“
„Let me steal 2 minutes“
„Kind of like…“
„Ahhhh….“
„Eeerrrmm…“
„Thank you for taking the time…“
„Thank You! Thank you! Thank you!“
„Such an honor to speak today…“
„Thank you for having me…
#KissTheElephant
And in the end….
Pitch. Repeat. Pitch again. Repeat.
infinity.
I know it’s a lot.
(but you can do it.)
Your Pitch.
You.
*You are Batman.
Love & Critique
@bancia
Bianca Praetorius
Cheers. <3
Find me on

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AIA2018 - Bianca Praetorius - Life is a Pitch