Jesse Leimgruber - 75 Rapid Fire Tactics to Acquire Landing Page Leads

1. 75 Launch Tactics to Acquire Customers*
Jesse Leimgruber
Created with love at
*With ZERO Marketing Budget

2. Who Am I?
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▸ Grew Up in Florida, Studied at Stanford in CA and live there now.
▸ 2011 - Bootstrapped an e-Commerce startup, RageHats, to $50k/month
▸ 2012 - Co-Founded a boutique digital marketing/SEO firm, Rank Executives
▸ 2013 - Co-Founded, NeoReach and Raised $3M in VC dollars.

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17. Brands Managed Through NeoReach Include

18. Follow Me: @JesseRank
STOP!

19. Follow Me: @JesseRank
B2B COMPANIES
SHOULD DO
CUSTOMER
DEVELOPMENT

20. Follow Me: @JesseRank

21. Follow Me: @JesseRank

22. Follow Me: @JesseRank
Thank you for your time, my name is <> I work at <> we
are working on a new solution that helps companies like
yours do <>. I do not want to sell you anything but it
would be great to get your feedback now so that
when our product is ready to ship it will best meet
the needs of your company. before jumping into talking
about us, it is ok if I ask you some questions about you
so that I can get a better understanding of how our
solution can help you?

23. Follow Me: @JesseRank
• Can you tell me a little about what you are responsible for?
• How do you measure success?
• What are your top priorities right now?
• For each priority/ job ask.....
• What is the goal
• What are the biggest challenges you have had
• Can you tell me a little bit about the last time you had this problem?
• How often does this occur
• What is the current solution
• If you could wave a magic wand
• Repeat for top three priorities

24. Follow Me: @JesseRank
75 FREE LAUNCH
TACTICS

25. Follow Me: @JesseRank

26. Follow Me: @JesseRank

27. Launch Tactic #1: Reddit r/Startups
Reaches 85,000 Readers
Not all startups get featured
100+ Signups if you get featured
Better if you’re engaged on Reddit

28. Follow Me: @JesseRank
Launch Tactic #2: Private Slack Group
Engage with an active community of 100-500 like
minded people. They love hearing new startups.

29. Launch Tactic #3: StartupList
20-100 Expected Signups
Free if you wait, pay to skip the line
Smaller audience than BetaList
Good audience engagement

30. Follow Me: @JesseRank
Launch Tactic #4: Social Share Buttons
Add social sharing buttons to your
site. Consider offering something
(like early access) for people that
share.

31. Launch Tactic #5: Throw a Launch Party
20-50 Users Expected
Direct user feedback
Good local or network startups
Requires planning and effort

32. Follow Me: @JesseRank
Launch Tactic #6: StumbleUpon
Very easy input effort, results can be hit or miss

33. Launch Tactic #7: ProductHunt
400-1000 expected signups
Free. Submission appears instantly
Best to submit at 12:01 PST
Requires whitelisted submitter

34. Launch Tactic #8: HackerNews
100-250+ expected signups
Free. Submission appears instantly
Better if you’re an active member
Submit under ShowHN section

35. Follow Me: @JesseRank
Launch Tactic #9: Crunchbase
You should really do this anyway. Great for
investors and credibility.

36. Follow Me: @JesseRank
Launch Tactic #10: GrowthHackers
Create a post sharing your product.

37. Follow Me: @JesseRank
Launch Tactic #11: Blog Comments
Find a relevant blog, leave a comment on that blog
that subtly raises awareness for your product.

38. Follow Me: @JesseRank
Launch Tactic #12: Show HN
Ask for feedback on Hackernews using their ShowHN forum

39. Launch Tactic #13: Meetup
Free. Can get great niche exposure
20+ Signups per event
Great for personal branding
Message meetup coordinators and
ask for speaking gigs at local events.

40. Follow Me: @JesseRank
Launch Tactic #14: Speaking Gig
Film your speaking gigs and share videos of your
talks on your blog

41. Follow Me: @JesseRank
Launch Tactic #15: Webinar
Hold ongoing webinars that answer common problems in your
industry, invite members from the community to join

42. Follow Me: @JesseRank
Launch Tactic #16: Skill Share
Teach a class on Skill Share about your industry or
niche

43. Follow Me: @JesseRank
Launch Tactic #17: Reach out to companies who
have raised
They know 100’s of investors!
Why reach out to ONE investor manually.

44. Follow Me: @JesseRank
Launch Tactic #18: Podcast
Start a podcast or ask existing podcasts to give a
shout out to your podcast.

45. Launch Tactic #19: Influencer Tweet
100-1000+ expected signups
Free. Much easier if you pay
Find relevant, targeted influencers
Negotiate pricing and # of tweets

46. Launch Tactic #20: Guest Posts
Can be MAJOR exposure
Build a network of free traffic
Highly targeted traffic
Search: Keyword + “Write for us” + blog

47. Follow Me: @JesseRank
Launch Tactic #21: Outreach
Reach out directly to target customers on LinkedIn

48. Follow Me: @JesseRank
Launch Tactic #22: Competitor Research
Use tools like MajesticSEO to see who links to your
competitors, outreach to them

49. Follow Me: @JesseRank
Launch Tactic #23: School Alumni
Contact school alumni on LinkedIn, leverage their
advice and assistance

50. Follow Me: @JesseRank
Launch Tactic #24: Customer Development
Ask potential customers about their problems, propose your product
as a solution. Ask for their feedback and get them involved.

51. Launch Tactic #25: Press Article
250+ expected signups
Free, but time consuming
Difficult for very early stage
Usually requires introductions
Great for branding & long term visits

52. Launch Tactic #25: Press Article
Pinpoint a new journalist at a big publication, offer them an
exclusive on your content. Provide them with data that only
you have access to. Help the new journalist look good.
Compile a target list of 50. Write custom outreach emails.

53. Follow Me: @JesseRank
Launch Tactic #26: Existing Traffic Analysis
See where your existing traffic comes from and build stronger
relationships with those sources. Look specifically for product lists,
blogs, or press that is already sending you traffic.

54. Follow Me: @JesseRank
Launch Tactic #27: Facebook Pages
Build relationships with owners of popular Facebook pages, ask
them to promote a free contest or giveaway that you create.

55. Follow Me: @JesseRank
Launch Tactic #27 part 2: Facebook Groups

56. Follow Me: @JesseRank
Launch Tactic #28: Competitors Followers
Manually reach out to Twitter and Facebook
followers of your competitors

57. Follow Me: @JesseRank
Launch Tactic #29: Social Giveaway
Giveaway your product for free to Youtube /
Instagram reviewers and review bloggers

58. Follow Me: @JesseRank
Launch Tactic #30: Quora
Respond to unanswered questions in your niche on
Quora

59. Launch Tactic #31: Reddit
Can yield 10k+ Clicks
Requires good user knowledge
Beware of being too spammy
Pick hyper-targeted subreddits
Engage in targeted forums on Reddit, share posts
and respond to others

60. Follow Me: @JesseRank
Launch Tactic #32: Press Release
Submit a free press release using a service like
PRlog

61. Follow Me: @JesseRank
Launch Tactic #33: Infographics & visual.ly
Create an infographic, share on free distribution sites
like visual.ly

62. Follow Me: @JesseRank
Launch Tactic #34: Leverage F6S.com
Apply to accelerators, grants, and gain free
exposure.

63. Follow Me: @JesseRank
Launch Tactic #35: Slideshare
Submit a presentation to Slideshare

64. Follow Me: @JesseRank
Launch Tactic #36: e-book
Giveaway a free e-book, ask users to sign up to your
newsletter to download it.

65. Follow Me: @JesseRank
Launch Tactic #37: How-to Guide
Create a “how-to” guide for something that is
typically difficult in your industry.

66. Follow Me: @JesseRank
Launch Tactic #38: E-mail Signature
Promote your company in your E-mail signature.

67. Follow Me: @JesseRank
Launch Tactic #39: Mailchimp
Launch an E-mail newsletter using a free service like
MailChimp.

68. Follow Me: @JesseRank
Launch Tactic #40: Existing Newsletters
Get your startup featured on existing newsletters
such as Startupdigest.

69. Follow Me: @JesseRank
Launch Tactic #41: Drip E-mail Marketing
Integrate a drip marketing campaign using a service
like intercom.io or Kickoff Labs

70. Follow Me: @JesseRank

71. Follow Me: @JesseRank

72. Follow Me: @JesseRank

73. Follow Me: @JesseRank
Launch Tactic #42: Landing Page
If you’re early stage, use Unbounce or any landing page tool and
design a simple single page that collects E-mail addresses.

74. Follow Me: @JesseRank
Launch Tactic #43: Company Partnership
Partner with other companies in your space and
upsell each other’s products

75. Launch Tactic #44: BetaList
100-300 expected sign ups
Free if you wait, $99 to skip the line
Limited to pre-launch startups
Goes out to 25k+ early adopters

76. Follow Me: @JesseRank
Launch Tactic #45: Groupon
Run a promotion on Groupon

77. Follow Me: @JesseRank
Launch Tactic #46: Stack Social
Run promotions on StackSocial

78. Follow Me: @JesseRank
Launch Tactic #47: Cross Promote on Newsletter
Cross promote each others brand on your E-mail
newsletters, twitter pages, etc.

79. Follow Me: @JesseRank
Launch Tactic #48: Referral Program
Set Up a Referral Program, offer an incentive for
existing users to invite their friends

80. Follow Me: @JesseRank
Launch Tactic #49: CopyBlogger Headlines
Consult copy bloggers attention grabbing headline
guides and write posts that fill those templates.
• The Secret of [blank]
• Little Known Ways to [blank]
• Get Rid of [problem] Once and For All
• What Everybody Ought to Know about [blank]
• The Lazy [blank’s] Way to [blank]
• 4 Ways to [Blank] That You Never Knew Existed

81. Follow Me: @JesseRank
Launch Tactic #50: Twilighter
Encourage social shares by using a service like
Twilighter

82. Follow Me: @JesseRank
Launch Tactic #51: Personalized E-mails
Send personalized E-mails to your existing users,
ask for their help promoting your company.

83. Launch Tactic #52: Crowdfunding
$10k-$100k in expected sales
Free, requires video production
Optimal for hardware startups
Helps get early press coverage

84. Follow Me: @JesseRank
Launch Tactic #53: Hellobar
Use Hellobar as a call to action for a promotion

85. Follow Me: @JesseRank
Launch Tactic #54: Customer Feedback
Invite your existing customers to provide feedback on the next version of your
product. You can send them a survey or a WuFoo form to do this easily.

86. Follow Me: @JesseRank
Launch Tactic #55: Google Keyword Tool
Use the Google Keyword tool to identify high volume, low competition
keywords in your niche. Create content around those keywords

87. Follow Me: @JesseRank
Launch Tactic #56: Niche Q/A
Determine what questions people in your niche are
asking, create blog posts answering those questions

88. Follow Me: @JesseRank
Launch Tactic #57: Inbound Links from Blogs
Focus on getting high quality inbound links from
blogs, forums and press mentions

89. Follow Me: @JesseRank
Launch Tactic #58: Keyword Optimized URL’s
Use SEO friendly URL’s

90. Follow Me: @JesseRank
Launch Tactic #59: Keyword Optimized H1 & Title
Tags
Write good title tags and H1 tags

91. Follow Me: @JesseRank
Launch Tactic #60: Submit XML Sitemap To Google
Submit an XML sitemap to Google webmaster tools

92. Follow Me: @JesseRank
Launch Tactic: Make Content Promoting You
Create content explaining where you fit into the
industry. Offer it as a piece on other outlets.

93. Follow Me: @JesseRank
Launch Tactic #62: Free Social Giveaway
Run a free promotion or giveaway if users follow you
on social media

94. Follow Me: @JesseRank
Launch Tactic #63: Direct Message Thought
Leaders
Direct message thought leaders, interact with them,
congratulate them on their recent press, etc.

95. Follow Me: @JesseRank
Launch Tactic #64: Trade shout outs
Trade shout outs with other companies and thought leaders. Accounts
with a similar social following to you will be more willing to cross promote.

96. Follow Me: @JesseRank
Launch Tactic #65: Social Listening
Sign up for a service like Mention.com, respond to anyone that mentions
one your brand, one of your competitors, or asks a question about your
space.

97. Launch Tactic #66: Friends & Friends of Friends
10-50 Expected Signups
Free, requires being pushy
Very high engagement rates
Guaranteed to get initial traction

98. Launch Tactic #67: Never Launch
“We’re pre launch”
“We’re closed beta”
“We’re open beta”
“About to do our public launch”

99. Follow Me: @JesseRank
Off The Record…
No Sharing…
European Innovation Academy | Page 0
Press, Reddit, Conversion Rate & More

100. Follow Me: @JesseRank
Launch Tactic #68: SEO Traffic Hijacking
Write a post called “Our competitor vs Our
Company”

101. Follow Me: @JesseRank
Launch Tactic #69: Advanced Search Queries
Keyword + “Guest Blog”
Keyword + “Write for Us”
Keyword + “Guest Author”
Keyword + “Guest post by”

102. Follow Me: @JesseRank
Launch Tactic #70: Rapportive Email Hack
Get ANYONE’s Email.
https://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/

103. Follow Me: @JesseRank
Launch Tactic #71: Urgent: <Email Body> **Time
Sensitive**
Triple your response rate

104. Follow Me: @JesseRank
Launch Tactic #72: PitchBook Niche Investor
Targeting
Bulk email everyone who has invested in similar
companies in your space.

105. Follow Me: @JesseRank
Launch Tactic #73: The “Industry Survey”
Message your key customers for quotes in an
industry survey, blog post, or study. Then, build a
relationship with them.

106. Follow Me: @JesseRank
Launch Tactic #74: TopBloggers.com

107. Follow Me: @JesseRank
Launch Tactic #75:
Email me.
jesse.leimgruber@neoreach.com

108. Get Ahold of Me
I’ll respond to every email from this event
Jesse@NeoReach.com
@JesseRank
JesseLeimgruber.com

109. www.neoreach.com | 407.123.4567 | 189 S. Orange Ave. Orlando, FL 32801